Yes, that’s an original Nicole Kidman artwork from Woolies
You probably never thought you'd be able to buy an artwork painted by Nicole Kidman. But now you can. And it's about to be available at your local supermarket.
Today, Twinings unveiled the artistic packaging for its new tea blend, Morning Tea. And this packaging is so much more than just some pretty pictures on a box. The four individual designs were crafted and painted by Australia's most inspiration women in an effort to raise money for charity.
10 A-list Aussies were asked to create an artwork to enter in the Twinings Design Challenge and four were chosen to be on the official packaging sold in supermarkets around the country. Samantha Harris' Dots, Carrie Bickmore's Dancer, Nicole Kidman's Waratah and Emma Freedman's Beach ended up being the four artworks chosen by Archibald prize judge Ashley Dawson-Damer.
10 cents from the purchase of every pack of Morning Tea will go towards the charities chosen by the four women. Carrie Bickmore chose for the proceeds from the purchase of her design to go towards Beanies 4 Brain Cancer; Emma Freedman chose Captain Courageous Foundation; Samantha Harris picked Make-A-Wish to receive the proceeds of her design and Nicole Kidman went with Variety: The Children's Charity.
Australians will also have the opportunity to vote for their favourite artwork and charity on the Twinings website. Whichever design is the most popular will remain as the packaging for Morning Tea and 10 cents per purchase will continue to be given to the accompanying charity for the next four years.
For anyone looking to buy one of these uniquely packaged Twinings teas, they will be available at supermarkets and other Twinings stockists from the end of January 2017. The voting the for the overall winner will close on 8 May 2017 and the final package design will be announced shortly after.
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