This weekend shop the True Blue Australia Day sales and save

Mia Steiber 25 January 2017 NEWS

true blue sale in text

The True Blue Australia Day sales are back again and there are plenty of savings to be had.

As of 5pm today,'s True Blue Sale has officially started and there are dozens of sales and discount codes available with some of Australia’s favourite retailers.

In the fashion space, big brands like Bondi Bather and Sunday Somewhere are offering customers 26% off sitewide. Plus, stores like THE ICONIC, Dissh and Sportsgirl are having special sales too.

For those who love wine, Cellarmasters and Winemarket are each offering 26% off and 20% off respectively.

And there are some top travel deals as part of True Blue too. In honour of Australia Day, STA and Qantas are offer $26 off select flights.

You can see the full list of discounts on the True Blue Australia Day sales page. Or if you prefer a curated list, you can see all the best deals here and the best fashion deals here.

The True Blue Australia Day Sale is an annual initiative created by Last year, Aussies spent $4.2 billion with overseas based online retailers. If that money was spent with Australian stores instead, the GST alone could fund thousands of new jobs for Australians.

Here at we think it’s important for Australians to know which businesses are owned or operated in Australia and to encourage everyone to choose to buy locally. The True Blue Australia Day Sale gives businesses the opportunity to let people know that they’re proudly Australian and allows customers to save by choosing to shop with an Aussie option.

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