The best fashion discounts at this year’s True Blue Australia Day sales

Mia Steiber 25 January 2017

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Celebrate Australia Day this year with a discount from one of your favourite Australian fashion brands.

Australia Day is nearly here which means the True Blue Sale has arrived at last! There are dozens of Australian retailers involved and there are a stack of top-notch deals for Aussies to take advantage of.

Fashion girls will be happy to know that this year some of Australia's favourite fashion brands have chosen to be involved and are offering discounts as part of the 48-hour sale. Proudly Australian owned or operated brands like Surfstitch, City Chic and Showpo are offering discounts of 20% off and more to celebrate Australia Day. So there's never been a better time to treat yourself to something special.

For any fashionistas that aren't quite sure where to start, here's a list of the 10 very best fashion deals in the True Blue Sale. If you're after the full list of deals head to the True Blue Sale homepage.


The True Blue Sale is a finder.com.au initiative held annually on Australia Day. The sale encourages Australian businesses to offer discounts to customers in an effort to promote the idea of shopping locally. Every year Australians spend $4.2 billion with overseas based online stores. If this money was spent in Australia instead, the GST alone would be enough to fund tens of thousands of jobs.

In addition, shopping locally is considerably more environmentally sustainable given that the carbon footprint of delivering parcel through road travel is significantly less than the footprint from the air travel delivery.


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