Australia Day True Blue Sale™

Information verified correct on December 4th, 2016

Did you know that last year Australians spent $4.43 billion with non-Australian online retailers?

The online shopping world is constantly expanding and with so much choice in the market sometimes it’s hard for our local Australian retailers to keep up. In Australia, a huge 97 percent of all our businesses are small businesses*, but sadly, 60 percent of Australian small businesses close down within the first three years of starting up*.

  We've crunched the numbers and we found that if every Australian credit card holder made just one purchase from an Australian retailer on Australia Day, it would:

  • Inject more than $2 billion into our economy
  • Be enough to fund over 24,000 new jobs
  • Accumulate enough GST to pay for 1,802 new entry-level nurses and 1,891 new primary school teachers across Australia.

In honour of Australia Day, we’re asking you - the consumer - to make the decision to buy from an Australian retailer. Here at, we put out a call to action and a bunch of Australian retailers have come together to support this cause. For 48 hours only, some of the finest Aussie businesses will be offering amazing discounts and deals to all who support a local business this Australia Day. 

surfstith logo
cotton on logo
priceline logo
Rusty logo

sunday somewhere logo

typo logo


bondi bather

angus robertson logo
hunters & gatherers
180nutrition - featured
skincare store
Vinomofo Logo





fresh fragrance
baby goes retro
99 bikes logo
cosmetic capital
adventure tours logo
aussie farmers logo


Who is behind the True Blue sale?

Comparison and money-saving website is launching the True Blue sale on Australia Day (26th January, 2016) for 48 hours only. has partnered with a range of Australian businesses, including Showpo, Cotton On, Priceline and City Beach.

How big will the savings be?

The exact deals won't be released until the day, but many stores are offering huge discounts store-wide.

Why did start this sale?

As an Australian-owned and run company, supports local businesses and wants to help boost the Australian economy. We saw the figures and the impact on local jobs and businesses – and we were shocked. The True Blue sale is a way of kickstarting a 'buy Australian' mentality, with the hope that consumers will continue the habit throughout the year.

How do I get a True Blue discount?

Come back on Australia Day. Some of the deals will be a promo code to enter at checkout, some will be a sale – but you'll need to come here for the details. Sign up to our reminder newsletter to be notified of the best offers.

What do we consider to be an Australian business?

We define this as a business launched in Australia and majority Australian-owned company.

How can I get involved?

If you're an Australian-owned business and you'd like to get involved, please email to get your offer listed.

*Australian Bureau of Statistics

Our best deals right now:


10% off 1 year of PureVPN + get your 2nd year for FREE

Simply use the code to get 10% off 1 year of PureVPN and get your 2nd year for free. Conditions apply.

Show code & visit siteDi****

After the store tab opens, come back to copy the code

25% off sitewide

Reebok is offering a huge 25% off sitewide as part of Cyber Monday.

Show code & visit siteCR****

After the store tab opens, come back to copy the code

20% off everything: The Good Guys

Simply use the code to get 20% off everything at The Good Guys on eBay. Maximum discount of $1000. 3 transactions per person. Excludes gift cards and postage. T&Cs apply.

Show code & visit siteC2****

After the store tab opens, come back to copy the code

30% off site-wide

Get 30% off site-wide at Pretty Little Thing.

Show code & visit siteRE****

After the store tab opens, come back to copy the code

Unbeatable big brand under $89 case (6)

Save big on wines at Dan Murphy's. Including Pepperjack Varieties, Blass Reserve Shiraz or Cabernet Sauvignon and Penfolds Max's Varieties or Penfolds Bin 2 Shiraz Mataro and more.

Unbeatable offer from $9.40 (case 6)

Save big on great wines at Dan Murphy's. Including Villa Maria Private Bin Sauvignon Blanc $9.40 (case 6), Chivas Regal 12yo Scotch Whisky 700ml $39 each, Chandon Brut $16.95 (case 6) and more.

40% to 50% off international designer women’s fashion

Save 40% to 50% on a range of international designer women’s fashion at David Jones.

30% - 40% off international designer men’s fashion

Save 30% to 40% on a range of international designer men’s fashion at David Jones.

30% off international shoes and accessories

Save 30% on a range of international shoes and accessories at David Jones.

50% off full-priced swell items when you spend $100 on full-price items

Simply use the code to get 50% off full-priced SWELL items when you spend $100 or more on full-price items at Surfstitch. While stocks last. Exclusions and T&Cs apply.

Show code & visit siteTA****

After the store tab opens, come back to copy the code

15% off selected products

Catch of the Day is offering a huge 15% off in the Christmas shopping cart for a limited time only.


$20 off when you spend over $60

Get $20 off your entire order when you spend $60 or more. Ends Feb 2018.

Show code & visit siteFI****

After the store tab opens, come back to copy the code
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2 Responses to Australia Day True Blue Sale™

  1. Default Gravatar
    Abu | January 28, 2016

    how can we stop market out of Australia and make all those expenditure in country?

    • Staff
      Stephanie | February 1, 2016

      Hi Abu,

      Thanks for your question. You can find out more on how to support the Australian economy in our article on ways to support Australian businesses.



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