Australia Day True Blue Sale™

The 2017 True Blue Sale™ has started. Save up to 30% off dozens of Australian retailers. Ends 5pm tonight (Friday, 27 Jan).

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Did you know that Australian businesses are missing out on $4.2 billion* per year due to Aussies spending on overseas online shopping? We want to bring some of that money back to Australian retailers.

This Australia Day we’re asking our savvy shoppers to purchase from a local business. Dozens of Australian retailers have joined us and are offering discounts, exclusive offers and deals as a thank you to shoppers who choose to support a local, homegrown business.

Why we started the True Blue Sale™:

As an Australian-owned and operated company, supports local businesses and wants to help make it easy for Australians to shop local. We saw the figures and the impact on local jobs and businesses – and we were shocked. The True Blue sale is a way of kickstarting a "buy Australian" mentality

The online shopping world is constantly expanding and with so much choice in the market sometimes it’s hard for our local Australian retailers to keep up. In Australia, a huge 97 percent of all our businesses are small businesses*, but sadly, 60 percent of Australian small businesses close down within the first three years of starting up*. They deserve our support.

We've crunched the numbers and we found that if every Australian credit card holder made just one purchase from an Australian retailer on Australia Day, it would:

  • Inject more than $2 billion into our economy
  • Be enough to fund over 24,000 new jobs
  • Accumulate enough GST to pay for 1,802 new entry-level nurses and 1,891 new primary school teachers across Australia.

In honour of Australia Day, we’re asking you - the consumer - to make the decision to buy from an Australian retailer. Here at, we put out a call to action and a bunch of Australian retailers have come together to support this cause. For 48 hours only, some of the finest Aussie businesses will be offering amazing discounts and deals to all who support a local business this Australia Day.

Who is behind the True Blue sale?

Comparison and money-saving website launched the True Blue sale on Australia Day last year (2016) for 48 hours only.

How do I get a True Blue discount?

Come back on Australia Day. Some of the deals will be a promo code to enter at checkout, some will be a sale – but you'll need to come here for the details. Sign up to our reminder newsletter below to be notified of the best offers.

What do we consider to be an Australian business?

We define this as a business majority-Australian-owned or operated in Australia.

I'm a retailer, how can I get involved?

If you're an Australian-owned business and you'd like to get involved, please initiate a live chat to discuss being included.

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*Australian Bureau of Statistics

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4 Responses

  1. Default Gravatar
    EveMarch 24, 2017

    How long before you can offer mobile , home phone and NBN plan ?

  2. Default Gravatar
    AbuJanuary 28, 2016

    how can we stop market out of Australia and make all those expenditure in country?

    • Avatarfinder Customer Care
      StephanieFebruary 1, 2016Staff

      Hi Abu,

      Thanks for your question. You can find out more on how to support the Australian economy in our article on ways to support Australian businesses.



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