Australia Day True Blue Sale™

Did you know that last year Australian businesses are missing out on $4.2 billion annually due to Aussies purchasing from overseas websites?

The online shopping world is constantly expanding and with so much choice in the market sometimes it’s hard for our local Australian retailers to keep up. In Australia, a huge 97 percent of all our businesses are small businesses*, but sadly, 60 percent of Australian small businesses close down within the first three years of starting up*. They deserve our support. We've crunched the numbers and we found that if every Australian credit card holder made just one purchase from an Australian retailer on Australia Day, it would:

  • Inject more than $2 billion into our economy
  • Be enough to fund over 24,000 new jobs
  • Accumulate enough GST to pay for 1,802 new entry-level nurses and 1,891 new primary school teachers across Australia.

In honour of Australia Day, we’re asking you - the consumer - to make the decision to buy from an Australian retailer. Here at, we put out a call to action and a bunch of Australian retailers have come together to support this cause. For 48 hours only, some of the finest Aussie businesses will be offering amazing discounts and deals to all who support a local business this Australia Day.

Who is behind the True Blue sale?

Comparison and money-saving website launched the True Blue sale on Australia Day 2016 for 48 hours only.

Will there be a True Blue sale for Australia Day 2017?

Yes. Preparation is currently underway. This year we'll be partnering with Australian businesses, including Showpo, Surfstitch, Mosmann and Sunday Somewhere.

How big will the savings be?

We're currently working with our partners to ensure Australian shoppers get the very best deals for 2017's True Blue sale. But shoppers will have to wait until the sale begins to see just how good the discounts are.

Why did start this sale?

As an Australian-owned and operated company, supports local businesses and wants to help make it easy for Australians to shop local. We saw the figures and the impact on local jobs and businesses – and we were shocked. The True Blue sale is a way of kickstarting a "buy Australian" mentality

How do I get a True Blue discount?

Come back on Australia Day. Some of the deals will be a promo code to enter at checkout, some will be a sale – but you'll need to come here for the details. Sign up to our reminder newsletter below to be notified of the best offers.

What do we consider to be an Australian business?

We define this as a business majority-Australian-owned or operated in Australia.

I'm a retailer, how can I get involved?

If you're an Australian-owned business and you'd like to get involved, please email to discuss being included.

Who got involved last year?

surfstith logo
cotton on logo
priceline logo
Rusty logo

sunday somewhere logo

typo logo


bondi bather

angus robertson logo
hunters & gatherers
180nutrition - featured
skincare store
Vinomofo Logo





fresh fragrance
baby goes retro
99 bikes logo
cosmetic capital
adventure tours logo
aussie farmers logo

Latest shopping headlines

*Australian Bureau of Statistics

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2 Responses to Australia Day True Blue Sale™

    Default Gravatar
    Abu | January 28, 2016

    how can we stop market out of Australia and make all those expenditure in country?

      Stephanie | February 1, 2016

      Hi Abu,

      Thanks for your question. You can find out more on how to support the Australian economy in our article on ways to support Australian businesses.



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