Which accessory was everyone searching for in 2017?

Stephanie Panecasio 21 December 2017 NEWS


Gucci is topping everyone's list this year – and we can understand why.

We've already established that Gucci is by far the most popular designer fashion label that people searched for this year (thanks Google!), but there's a whole new level that we need to talk about. When it comes to the most highly searched accessories, we're all absolutely obsessed with Gucci belts.

According to SEMrush, the search volume for Gucci belts almost hit an insane 700,000 average searches per month, which goes to show that we all need a little bit of that luxe in our lives.

The top ten branded accessories list featured a few other Gucci pieces, including a watch, glasses and hat. So really, the goal is to all just be walking around in head to toe Gucci – a girl can dream, okay?

The list was rounded out by other big name designers including Louis Vuitton and Michael Kors (which just committed to going fur free).

Scroll down to see the top ten most searched products from designers!

SEMrush data

Image: SEMrush

Top 10 most searched branded accessories of 2017

1. Gucci belt

2. Fossil watch

3. Michael Kors watch

4. Louis Vuitton belt

5. Gucci Watch

6. Ray-Ban glasses

7. Burberry scarf

8. Gucci glasses

9. Gucci hat

10. Burberry watch

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