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For this list, we picked toothpastes based on actual customer reviews and ratings on Amazon, Chemist Warehouse and Pharmacy Online. We also considered key product features. For every category, we carefully chose parameters based on our research and determined products with the highest review score within those parameters.
Oral-B Gum Care & Enamel Restore Toothpaste is our pick for the best overall toothpaste available online. It has an average rating of 4.7 on Amazon and Chemist Warehouse.
This Oral-B toothpaste promotes gum health and prevents enamel erosion for healthier teeth. It has ActiveRepair Technology, which the brand claims to be a gentle antibacterial formula that helps revitalise gums. Additionally, it helps strengthen enamel by creating a shield against acid erosion.
Customers gave positive feedback on the product's performance, flavour and reasonable price. It fights tartar and whitens the teeth by removing surface stains. It has a subtle minty taste that a lot of people find refreshing. This toothpaste also contains stannous fluoride and stannous chloride to promote gum health. However, it doesn't work as well as other options when it comes to preventing bad breath, according to several users.
For whitening, we recommend Colgate Optic White Express White as the best option. It has a rating of 4 out of 5 on Pharmacy Online.
Featuring hydrogen peroxide, the Express White toothpaste delivers whiter teeth in 3 days when used as directed for 4 weeks. It contains all the benefits of a regular Colgate daily toothpaste, ensuring your teeth are clean and protected from bacteria and cavities. It is also enamel-safe for daily use. The brand said it may cause some tooth sensitivity but added that it is normal when using a whitening toothpaste.
This whitening toothpaste helps remove surface stains for a whiter, brighter smile. It contains a powerful whitening ingredient that is still safe for everyday use. Customers said it works wonders if used as directed, making it a great option for regular tea and coffee drinkers. Some others didn't like its strong flavour, but this seems to be a minor concern.
With an average rating of 4.4 out of 5 stars on Amazon and Chemist Warehouse, we recommend Sensodyne Repair & Protect Whitening Toothpaste as the best option if you have sensitive teeth.
This daily fluoride toothpaste provides long-lasting hypersensitivity protection while removing surface stains. It is formulated with NovaMin, which builds a reparative layer over vulnerable areas to protect them from pain. Additionally, it offers relief from a twinge of sensitivity when used twice a day.
Many buyers were impressed by the toothpaste's performance, versatility and soft texture. It also has a refreshing minty flavour that helps eliminate bad breath. Customers said it reduces their sensitivity when used regularly while providing daily cavity protection. It also helps remove surface stains to reveal whiter teeth. However, some buyers found that you need to use the product for weeks before seeing noticeable results in this regard.
We chose Weleda Salt Toothpaste as the best natural toothpaste you can get right now in Australia. It has a rating of 4.4 out of 5 stars on Amazon.
Weleda's Salt Toothpaste is formulated without surfactants, preservatives, flavours or colourants. It is made with pure plant extracts and mineral substances to gently care for your teeth and gums. It also has natural essential oils that offer a refreshing feeling to the mouth. According to the brand, this natural toothpaste helps reduce tartar while neutralising damaging acids as well.
This cruelty-free and sulphate-free toothpaste is a favourite among people who prefer natural products. According to long-time users, this works just as well, if not better, as more traditional choices. While it doesn't help whiten the teeth, this promotes gum health and cavity protection. However, it has gentle abrasive particles that some people might not like.
Our pick for the best charcoal toothpaste is the Colgate Total Charcoal Deep Clean. On Pharmacy Online and Chemist Warehouse, it has an average rating of 4.4 out of 5 stars.
This Colgate toothpaste has a vegan formula that is gluten-free and sugar-free. It is designed to keep the teeth, tongue, cheeks and gums clean for up to 12 hours with 4 weeks of continued use. It also whitens teeth while fighting against bad breath. Additionally, this toothpaste protects against cavities, plaque stains and tartar.
Customers praised the product's excellent value for money and performance. It's a great daily toothpaste that provides loads of benefits, including teeth whitening and bad breath prevention. Several reviewers said it leaves their teeth squeaky clean and fresh. But because it is a charcoal formula, it may be too abrasive for those with tooth sensitivity.
For bad breath, we recommend White Glo's Charcoal Bad Breath Eliminator as the best toothpaste. It has a rating of 5 out of 5 stars on Amazon.
White Glo's Charcoal Bad Breath Eliminator is formulated with highly absorbent activated charcoal that helps remove plaque, food particles and bacteria. According to the brand, it leaves the tooth enamel detoxified and whiter after the first use. It also instantly freshens the breath while neutralising odour-causing acids. The product comes with a complimentary toothbrush and flosser toothpicks as well.
The general sentiment is that this is an effective toothpaste at an affordable price. It has a low abrasive formula, suitable even for sensitive teeth. It has a minty flavour that leaves the mouth refreshed and feeling squeaky clean. Some customers found the included toothbrush flimsy, but this seems to be a minor issue.
Love Beauty Foods Toothpaste Organic Mint is vegan and cruelty-free. This toothpaste has a rating of 5 out of 5 stars from 59 Flora & Fauna customers.
Made in Newcastle, Australia, the ingredients are locally sourced and organic. It's naturally flavoured with organic peppermint oil and bush balm mint oil and also contains organic virgin coconut oil and calcium carbonate. Love Beauty Foods toothpaste is fluoride-free and doesn't contain preservatives, artificial flavours or artificial sweeteners.
While it's not the cheapest toothpaste up front, the recyclable glass jar contains the equivalent of 2 normal toothpaste tubes thanks to the water-free formula.
My Magic Mud Toothpaste is our choice for the best fluoride-free toothpaste available online. On Amazon, it has a rating of 4.3 out of 5 stars.
The My Magic Mud Toothpaste is formulated with activated charcoal powder and bentonite clay to clean and polish the teeth. It is 100% natural and clinically proven safe, whitening the teeth in just 2 weeks. Apart from tartar control, this toothpaste helps kill bacteria while being enamel safe. It is vegan and non-GMO as well.
This natural toothpaste doesn't contain sulphate, glycerine or any SLS. It has a pasty texture that evenly coats each tooth for maximum cleaning action. Customers loved its minty taste, adding that it leaves their mouth feeling refreshed and clean. It's an expensive fluoride-free toothpaste, but most buyers said its performance is worth it.
For kids, we recommend Colgate Kids Toothpaste 6+ Minions Edition as the best option. It has an average rating of 4.85 out of 5 stars on Amazon and Pharmacy Online.
Specially formulated for kids, this Colgate toothpaste helps prevent cavities while promoting gum health. It contains active fluoride that can help strengthen enamel while eliminating food particles and bacteria. Additionally, it doesn't contain artificial flavours, preservatives, sweeteners or colours.
Colgate's Kids Toothpaste 6+ has a gel formula, providing low abrasion for a pleasant brushing experience. It also has a mild minty flavour to appeal to kids. Apart from being affordable, customers said it effectively freshens the breath, leaving the teeth clean and protected against cavities. However, this particular option is only suitable for kids 6 years old and up.
With a rating of 4.4 out of 5 stars on Amazon, we recommend Vet's Best Enzymatic Dog Toothpaste as the best option for dogs.
This enzymatic dog toothpaste is formulated with a mix of aloe, neem oil, baking soda and enzymes to soothe and clean your dog's teeth. It also helps remove plaque and tartar while refreshing the breath. It has natural flavours as well.
Customers praised the product's efficacy, value for money and ease of use. It prevents cavities while removing surface stains for better teeth health. Its veterinarian formula is perfect for maintaining a clean set of teeth in between vet visits. While it has a soft gel texture, some customers said it is clumpy and difficult to squeeze out. Several others added that their dogs hate the smell of the product.
For cats, we picked Virbac Enzymatic Toothpaste as the best toothpaste. It has a rating of 4.6 out of 5 stars on Amazon.
Virbac's Enzymatic Toothpaste is formulated to provide natural antibacterial protection for dogs and cats. It has a CET Dual Enzyme system that helps prevent plaque formulation while eliminating mouth odours. It also doesn't contain foaming agents.
Despite its hefty price tag, thousands of buyers were impressed by the product's performance, ease of use and versatility. It works well for dogs and cats, helping reduce bad breath while preventing plaque build-up. Customers said it has a strong minty scent but added that their cats seem to love the taste. Its foam-free formula is also easy to administer as it is meant to be swallowed.
Amazon prices last updated on 2 December, 2023 at 03:01 pmeBay prices last updated on 2 December, 2023 at 06:16 amThe Iconic prices last updated on 2 December, 2023
Methodology
33 Brands considered
124 Products compared
11 Best products chosen
We compared over 120 toothpastes from 33 brands.
We then assessed hundreds of customer reviews and ratings on Amazon, Chemist Warehouse and Pharmacy Online.
The products on this list are chosen by our editorial team and are not selected based on commercial relationships.
Why you can trust our picks
We considered the following toothpaste brands:
Apagard
Arm & Hammer
Biotene
Chicco
Colgate
Crest
Ecostores
Grants
Greenies
Henry Blooms
Himalaya Herbals
Honest Paws
iWhite
Jack N' Jill
Macleans
Marvis
My Magic
Nylabone
Opalescence
Oral-B
Parodontax
Pearl Drops
Pearlie
Petosan
Petrodex
Petsmile
Red Seal
Sensodyne
TropiClean
Vet's Best
Virbac
Weleda
White Glo
For this list, we carefully picked products with the highest customer ratings on Amazon, Chemist Warehouse and Pharmacy Online. We ended up with a total of 124 toothpastes to compare.
We then researched each product and its features. We also considered ratings and customer reviews on Amazon, Chemist Warehouse and Pharmacy Online (as of October 2021). We came up with what we believe are the 11 best toothpastes available online.
We value our editorial independence, basing our comparison results, content and reviews on objective analysis without bias. However, Finder may receive compensation when you click some links on our site. Learn more about how we make money from our partners and why you can trust our guides.
Best Rated Toothpaste Brand: Sensodyne
Not only did Sensodyne get the top rating for sensitivity improvement, it also took out the overall toothpaste award this year.
Brushing your teeth at least twice a day is an easy way to help prevent tooth decay. But when you browse the oral health aisle at your local supermarket, how do you work out which toothpaste to choose?
The most important factors to consider when choosing toothpaste are to look for a product that contains fluoride and has also earned the Australian Dental Association (ADA) Seal of Approval.
Taste will also influence your decision, but you might have to try a few options to find your favourite flavour.
What should I know about toothpaste?
There's a huge range of toothpaste brands and varieties to choose from, each of which has its own eye-catching packaging and impressive-sounding marketing claims. But what's actually in that tube of minty-fresh paste?
Toothpaste contains two main ingredients to help keep your teeth in tip-top shape:
Fluoride. This is the most important ingredient in toothpaste. Fluoride strengthens tooth enamel, helping to prevent and even reverse tooth decay, plus it helps keep your teeth free of cavities and is also antibacterial.
Abrasives. Abrasives are included in toothpaste to remove food and bacteria stuck between your teeth. They also help to remove stains from your teeth. Common abrasives used in toothpaste include calcium carbonate and silica.
Thickeners, sweeteners and flavouring also feature on the ingredients list, while toothpastes designed to perform specific tasks (such as preventing sensitivity) will also contain added extras.
What types are available?
From protecting against cavities to freshening your breath, the packaging on standard toothpastes can feature a wide range of claims. However, there are also toothpastes designed to satisfy specialised dental needs. These typically cost a little extra and include:
Whitening toothpaste. If you want that perfect Hollywood smile, you might be considering buying a whitening toothpaste. Many of these products rely on an abrasive rather than a bleaching agent, so they remove stains rather than actually whitening your teeth. If you want to whiten your teeth with peroxide, you'll need to consider an at-home whitening kit or a professional whitening treatment.
Toothpaste for sensitive teeth. If you experience discomfort or plain old pain when you bite into an ice cream, you'll probably want to consider the range of toothpastes for people with sensitive teeth. These feature desensitising agents like potassium nitrate and strontium acetate to block pain signals. Ask your dentist for advice on choosing a suitable product for your teeth.
Children's toothpaste. Kids’ toothpastes aren’t just about colourful packaging. They also feature a lower fluoride content due to the fact that kids often don’t spit out toothpaste properly, a habit which increases the risk of fluorosis. Children’s toothpaste also has a milder taste to suit kids who may find the taste of adult toothpaste overpowering.
High-fluoride toothpaste. If you're at a high risk of tooth decay, your dentist may recommend using a high-fluoride toothpaste. These are only available from pharmacies and dentists, not from supermarkets, and are not suitable for young children.
How to compare toothpastes
Make sure you consider the following factors when comparing toothpastes:
Fluoride
As we've already mentioned, this is a key ingredient in toothpaste. The vast majority of toothpastes in your supermarket contain fluoride, but there are some fluoride-free products available.
ADA Seal of Approval
The ADA gives its Seal of Approval to products that have been tested by dental professionals to ensure they work exactly as the manufacturer claims. Look for the ADA Seal of Approval logo on toothpaste packaging.
Your specific dental needs
You’ll also need to consider your specific oral health requirements when buying toothpaste. For example, if you suffer from sensitive teeth, look for a toothpaste designed for sensitive teeth. If you’re shopping for your kids, choose a product designed for children.
Taste/flavour
If you (or your kids) are fussy about taste, you might want to shop around to find a suitable flavour.
Price
A tube of toothpaste can set you back anywhere from $1.50 to $12. Of course, tube sizes vary, so check the price per 100g to give a more accurate cost comparison between products.
3 things to consider
There are a few other key points to consider before buying toothpaste:
Water fluoridation. Water fluoridation first started in Australia back in the 1960s and it has been endorsed by everyone from the World Health Organization to the Australian Medical Association as a safe way to reduce tooth decay. But just because you live in an area with fluoridated water doesn’t mean you can choose a toothpaste without fluoride – according to the ADA, toothpastes that contain fluoride should be used in conjunction with fluoridated water as an important method of further reducing tooth decay.
Toothpaste for kids. The ADA explains that unless recommended by your dentist, children under 18 months of age shouldn't have their teeth cleaned with toothpaste. Instead, a small, soft toothbrush and tap water are recommended. From 18 months to 6 years of age, your child can switch to a kids' toothpaste with lower fluoride content than adult products.
When should I brush my teeth? The ADA recommends brushing your teeth twice daily, in the morning and at night, for at least two minutes. You can use a soft-bristled brush or an electric toothbrush – check out our electric toothbrush buying guide for more information – and be careful not to push too hard so you don’t run the risk of damaging tooth enamel and gums.
Frequently asked questions
You should use a pea-sized amount of toothpaste every time you brush your teeth.
Products with baking soda, charcoal and peroxide may cause tooth sensitivity. Whitening toothpaste can also cause sensitivity.
After spitting out excess toothpaste, you should not rinse your mouth immediately. Let the toothpaste residue linger for about 5 minutes. Toothpaste contains fluoride which helps protect your pearly whites from cavities. It works best when left on the teeth for several minutes before rinsing.
Ericka Pingol is a writer for Finder specialising in best guides. Using tested methodology, Ericka has been helping Australians choose the right product across hundreds of categories since 2020. Ericka has a Bachelor of Arts in English from the University of the East, Manila. As well as being passionate about helping people save money when shopping for their latest purchases, Ericka has a background in writing about property investment, personal finance and health. When not writing best guides, you can find her lost in the pages of a good book or experimenting with watercolour painting.
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