When and where to buy the extended Born This Way foundation shades

Posted: 20 June 2018 10:16 am
News

2018 is the year of inclusivity and Too Faced and Jackie Aina are getting in on the fun!

UPDATE: The foundation shades and the new formula for the Born This Way foundation has been pretty hush-hush. Both founder Jerrod Blandino and influencer Jackie Aina have been working on developing more foundation shades for those with deeper skin tones.

Now we not only have the reveal but we also have a launch date! The new Born This Way foundation shades will be dropping 26 June so if you've been waiting to find your perfect match then don't fear, it's on the way.

Jerrod and Aina posted a video to YouTube with a behind the scenes look at the foundation and revealed they'd been working on it for over a year. The shade range will now be a whopping 35 shades. "I'm so happy after all this time that our dream's a reality. I'm so proud of you," said Jerrod.

You can shop the Born This Way foundation from MECCA and Cult Beauty.


UPDATE: Just last week we got the news about the Too Faced Born This Way foundation getting a shade range extension. The beauty brand is working in collaboration with beauty blogger Jackie Aina in order to make the foundation and brand more exclusive for those with deeper skin tones.

Until now, the shades have been kept fairly under wraps but a little sneak peek video has made its way onto the Internet. It shows the new and improved Born This Way concealer shades, giving us an idea of what we can also expect with the foundations. Take a look below!

A post shared by TRENDMOOD (@trendmood1) on


After the whole uproar about foundation shade ranges in the past couple of months, the Internet has shown that it definitely isn't going to support any brand that doesn't support inclusivity. As a result, it left brands announcing new shades in order to appeal to those with fairer and deeper skin tones. We saw one of the most popular cases earlier this year when Tarte announced 10 more foundation shades for the Shape Tape Foundation.

Too Faced is now the next major beauty brand to extend its foundation shade range. However, it is not doing it alone. Too Faced have partnered with beauty blogger Jackie Aina, who together are bringing us extra new shades for deeper, darker skin tones for one of our favourite foundations, the Born This Way foundation.


The Born This Way foundation already consists of 24 shades but will be getting more. Just how many foundations are going to drop with this collaboration is unknown. However, Jackie took to her YouTube channel to let us know that it will be soon! Still... what does this mean? Weeks? Days? We need it now!

In her video, she shows her excitement about these upcoming shades and how the foundation itself is better than ever, and may even replace her holy grail product the Nars Sheer Glow. She states that "It's got the perfect amount of coverage, it lets my skin breathe... this foundation is perfect!" The beauty blogger praised Too Faced founder Jerrod for his support in the process saying how he is "incredibly gracious and so supportive... and it's been amazing working with him".

So when and where can you get it?

As we mentioned, the foundations are not yet released but if you want to purchase the current shades of the Too Faced Born This Way foundations, you can get your hands on them from our favourites over at MECCA!

Follow us on social media to stay up to date on all the details at @finderstyle!

Latest fashion news

Get more from Finder

Ask an Expert

You are about to post a question on finder.com.au:

  • Do not enter personal information (eg. surname, phone number, bank details) as your question will be made public
  • finder.com.au is a financial comparison and information service, not a bank or product provider
  • We cannot provide you with personal advice or recommendations
  • Your answer might already be waiting – check previous questions below to see if yours has already been asked

Finder only provides general advice and factual information, so consider your own circumstances, or seek advice before you decide to act on our content. By submitting a question, you're accepting our Terms of Use, Disclaimer & Privacy Policy and Privacy & Cookies Policy.
Go to site