Why Tommy Hilfiger’s Spring Summer 2019 line is one you can feel doubly good about

Posted: 22 January 2019 10:05 am
News

Image: Instagram user tommyhilfiger

Look great and feel great in this sustainable new collection.

Fronted by major it girls like Gigi Hadid and Hailey Baldwin, Tommy Hilfiger is a name that has become synonymous with insanely cool streetwear. Barely giving us a chance to catch our breath (and stock up our savings account) after announcing a collaboration with Disney queen Zendaya, the denim experts have announced a line of a different kind. Inspiring consumers to make sustainable changes to their wardrobes, Hilfiger is switching its signature red and blue for green. In a sense.

Tommy Hilfiger's Spring Summer 2019 collection will include a denim line that is 100% recycled – right down to the buttons. The denim itself will be made of pre-consumer cotton scraps rescued from the cutting room floor that would otherwise become landfill. Meanwhile, the thread will be made from used plastic bottles and even the swing tags will be crafted from recycled paper. The cotton will remain as strong and stylish as ever, making this sustainable collection a milestone for the brand.

Whilst images of the new line have not yet been revealed, we know that it will include jeans in both classic tapered and "mum" styles. A unisex trucker jacket will also round out the sustainable line.

The recycled collection will be made through a process that sees less water and chemicals used, reducing waste and generating less carbon dioxide. Additionally, the brand will use laser technology to apply the denim's final wash to each style, which is a sustainable alternative to hand-finishing.

Best of all, the brand has said that the new sustainable pieces will become a part of the Tommy Jeans collection from now on, meaning that these ethical goodies are about to become a staple in your wardrobe.

When and where can you shop the collection?

The Spring Summer 2019 collection is set to drop in February, so you won't have to wait too long to get your hands on the line. Tommy jeans are usually around $190, whilst denim jackets retail closer to the $250 mark, so we can expect the new collection to have a similar price point. You'll be able to shop the sustainable line from the Tommy Hilfiger site, as well as other usual stockists THE ICONIC, David Jones and Myer.

Founder Tommy Hilfiger has claimed that the move to create more sustainable pieces is something they're taking seriously. "We have a responsibility to future generations to manufacture products in a more thoughtful way to protect our environment," Hilfiger said.

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