Top Pick for
Top-rated toilet paper brand

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Top Pick for
Top-rated toilet paper brand
Top Pick for
Toilet paper brand for strength and quality
Top Pick for
Toilet paper brand for softness
Top Pick for
Toilet paper brand for packaging options
With Aussies thinking more about toilet paper than ever before, Quilton deserves accolades for taking out this year's Finder Award for the best toilet paper brand. It topped the list for strength and quality as well as softness.
The 2020 Finder Retail Awards recognise brand sentiment from customer feedback on different retail product categories. Finder worked with leading data, insights and consulting company, Kantar to conduct thousands of customer interviews around their product purchasing history and satisfaction with their purchased products.
Coles
Woolworths
Quilton is an Aussie made and owned brand, manufactured by ABC Tissue Products. It has facilities in Sydney, Brisbane and Perth.
The brand offers a wide range of options, including 4-ply, 3-ply and king-sized toilet papers. Quilton products are made from both local and imported ingredients. These are then packed here in Australia. The brand also has hypoallergenic and recycled toilet papers.
ALDI
Supermarket chain ALDI has been in Australia since 2001 offering quality products at discount prices. ALDI's Confidence toilet paper products are FSC certified and source pulps from sustainable plantations.
The brand offers a wide range of options, including 2-ply, 3-ply and 4-ply toilet papers. Hypoallergenic and perfume-free options are available too. You can also get toilet papers with shea butter or quilted softness from the brand.
Coles
Woolworths
The brand is FSC certified, which means that its products support forest protection. ABC Tissue Products, the brand's manufacturer, also commits to buying forest products from legal sources that adhere to ILO Conventions.
Quilton's toilet papers are 100% biodegradable and can be recycled as part of the REDcycle program. The brand uses a light and powdery scent on its toilet paper products, but unscented options are also available.
Coles
Woolworths
Quilton toilet paper products come in various pack sizes, from packs of 2 to 30. The brand also offers toilet papers made of 100% premium quality recycled paper. Quilton's box packaging is recyclable as well.
Apart from toilet papers, the brand sells facial tissues and paper towels. Quilton's facial tissues can be used to remove makeup or small spills, while the paper towels are suitable for cleaning cooktops, bathrooms and windows. The brand also offers facial tissues for those with sensitive noses.
Who Gives A Crap
Who Gives A Crap started in 2012 as a crowdfunding campaign. The brand has since grown, offering more than just toilet papers. Who gives a crap donates 50% of its profits to help build toilets and improve sanitation in developing countries.
The brand offers various products, such as 100% premium bamboo toilet papers and forest-friendly tissues. In addition to being plastic-free, Who Gives A Crap products have no inks, dyes or scents. It also offers reusable and washable paper towels suitable for soaking up spills, cleaning appliances and countertops.
The 2020 Finder Retail Awards recognise brand sentiment from customer feedback on different retail product categories. Finder worked with leading data, insights and consulting company, Kantar to conduct thousands of customer interviews around their product purchasing history and satisfaction with their purchased products.
Disclaimer: Please refer to our methodology for more information on how we scored and judged Finder Retail Awards candidates. While we endeavour to assess the majority of product providers in the market, this is not always possible and it may be that not every brand in the market was included for judging.
Total Score | Overall rating | Value for Money | Strength and quality | Softness | Packaging options | |
---|---|---|---|---|---|---|
Other | 8.24 | 4.49 | 4.63 | 4.44 | 4.42 | 4.28 |
Quilton | 8.20 | 4.54 | 4.30 | 4.40 | 4.44 | 4.24 |
Kleenex | 7.95 | 4.31 | 4.04 | 4.35 | 4.43 | 4.18 |
ALDI Confidence | 7.91 | 4.29 | 4.48 | 4.25 | 4.14 | 4.19 |
Sorbent | 7.90 | 4.30 | 4.19 | 4.25 | 4.43 | 4.13 |
Purex | 7.76 | 4.22 | 4.08 | 4.14 | 4.16 | 4.14 |
Who gives a crap | 7.75 | 4.30 | 4.18 | 4.20 | 4.03 | 4.30 |
Coles So Soft | 7.61 | 4.12 | 4.34 | 4.06 | 4.06 | 4.10 |
Naturale | 7.55 | 4.16 | 4.13 | 4.13 | 4.09 | 4.09 |
Woolworths Select | 7.38 | 3.96 | 4.34 | 3.94 | 4.02 | 4.00 |
Vevelle | 7.28 | 3.92 | 4.12 | 4.12 | 4.08 | 3.84 |
Delsey | 7.07 | 3.90 | 3.95 | 3.70 | 3.85 | 4.00 |
Toilet paper typically costs from 10 cents to 75 cents per 100 sheets depending on the brand, the ply count and how the paper is made. When buying toilet paper, remember to consider the following:
There are three main types of toilet paper to choose from.
ECF does not mean that toilet paper is chlorine free; it actually means that the paper has been bleached with chlorine dioxide, rather than elemental chlorine gas. Chlorine dioxide is gentler on the environment and skin than chlorine gas.
Most toilet paper, including recycled toilet paper, is bleached to give it a white appearance. If you want to avoid bleach altogether, you'll need to use brown toilet paper, which often isn't as soft.
Any single-use paper, including toilet paper, has an environmental impact. The practice of producing toilet paper often involves deforestation and chemical bleaching. There are a number of options on the market as developers and manufacturers are now producing recycled toilet paper that can compete with virgin products in the areas of comfort and strength. Bamboo toilet paper is also gentler on the environment. Growing bamboo can also have positive impacts on oxygen emissions, degraded land and erosion control. However, bamboo toilet paper typically costs more than other options.
The FSC is an international non-profit organisation that has created a certification process for forest products that champion sustainability. Look for the tree-tick logo on your toilet paper that indicates it is made using trees from an FSC-certified forest.
PEFC is an international organisation that promotes sustainable forestry practices. It aims to ensure that timber and paper goods are produced in line with ecological, social and ethical standards. It has two classifications: PEFC Certified, which means that 70% of a product has come from PEFC-certified forests, and PEFC Recycled, which means that 70% of a product has come from recycled sources.
There are many ways we can "go green" and think about the environment.
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