The top five toys for Christmas that are already flying off the shelves
Last year, it was selfie sticks and colouring books that people were scrambling to get under their Christmas trees. But this year the books and sticks are out and there's a new bunch of gifts that are selling like crazy.
finder.com.au recently spoke with eBay which uses its database of 11 million unique users monthly to discover shopping trends and give consumer advice. When searches and sales start to spike, eBay is the first to know and resident eBay trendwatcher Meg English decided to fill us in on what's trending right now.
Many parents will be happy to hear that the most recent data shows the Christmas toys people want this year are devoid of screens and focus on interaction.
"For the first time in probably the last four years we’re seeing less toys that incorporate screen time," English said. "The toy industry is giving kids the opportunity to use their imagination in different ways."
In fact, many of the most popular toys this year are ones that require active thought, nurturing and engagement - a real departure from previous popular gifts like iPads.
"We’re seeing a lot of items that are interactive or play on nurturing. So that’s things like the Hatchimal, the Furreal Friends range, the WowWee puppies and interactive robots," English said.
Often, the biggest factor influencing toy purchasing behaviour is current cinema releases.
"If it was big at the movies, it’s going to be big under the Christmas tree," English said. "We’re going to sell a Star Wars item every 33 seconds in the lead up to Christmas. The other things that’s really trending from the movies is Trolls."
Even bigger than Hatchimals and Star Wars, the most purchased toys this year should be no surprise to anyone that grew up during the '90s. With the release of Pokémon GO earlier in the year, Pokémon is back in a big way.
"Nostalgia is quite big at Christmas this year, so Pokémon's going to be even more popular than Star Wars. So we’re predicting a Pokémon item to sell every 16 seconds in the lead up to Christmas. That’s just in Australia," English said.
The lesson? Anyone looking to get Pokémon-related toys should get in now rather than later before all the stock is gone.
"Things like Hatchimals are already starting to sell out and people are scrambling to get stock in from other markets," she said. "If you know what you’re kids want, now is the time to buy."
Still not sure what to get for the kids? For parents and others looking for some advice on what to put under the tree this year, eBay gave us the top five most popular toys for Christmas. Scroll down to see the list.
Top five most popular toys for this Christmas
- Hatchimals - and you’ve got to get in quick for these
- Pie Face Showdown
- R2-D2 remote controlled toy
- Troll Dolls
- Pokemon - plush toys, retro cards and wearables