The sneaky way to save even more on brands at Vogue Online Shopping Night

Stephanie Yip 11 May 2016

misha-collection-1415-286373-1-theiconicBuying direct from the brand might not pay off this time around.

Vogue Online Shopping Night is one of the biggest nights on the online shopping calendar - and it's on RIGHT NOW.

Running until midnight, it's the day when big brands like Bec & Bridge, Finders Keepers the label, Josh Goot and Tony Biaco slash their prices, some up to 40% off the RRP, saving shoppers a bundle while keeping them bang on-trend.

This obviously leads to a shopping frenzy with fashionistas honing in the brand name's main sites to buy up for less. What you might not be aware of however is that it still pays to shop around - even today. This is because, while big name brands are hosting sales today, so are stores that stock these brand names.

Take for example, THE ICONIC. It stocks brands like Bec & Bridge, Camila, Karen Millen, Oroton and more and is offering 25% off select styles. Buy direct from those brands today and you'll only be getting 20% off your wears.

Remember that online shopping portals like THE ICONIC won't have the exact same stock or quantities as the brand's own store, so if you're after a specific piece, you might not be able to get it cheaper. Also, some brands might be excluded from these sales, which means it might be best again to go direct. Nonetheless, it's definitely worth checking our comparison of which brands you get for cheaper elsewhere through VOSN to see if you can save that little much more during your shopping frenzy today.

Image: Dominica Bodysuit from Misha Collection. Buy it at 25% off today from THE ICONIC ($180), or 15% off from Misha Collection ($204). Both prices include shipping.

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