What we know about The Quick Flick’s To The Point eyeliner stamp

Marina Tatas 1 January 2019 NEWS

Source: The Quick Flick

CEO and founder of The Quick Flick, Iris Smit, dishes on her newest product and what's next for the brand.

The Quick Flick is a digital-based retailer that promises to make all beauty moments easy and stress-free. Since its launch in 2017, it has successfully branded The Quick Flick eyeliner stamp, with the product now selling in Priceline stores. After struggling to master the perfect wing eyeliner, Iris Smit decided to take matters into her own hands and become a young woman entrepreneur. Establishing her girl-boss attitude, Iris came up with the idea and in just a few months she started her own brand with the help of social media.

The Quick Flick is Australian-owned, vegan and cruelty-free so it can be used and loved by all members of the beauty community!


Finder.com.au spoke to the CEO and founder of The Quick Flick Iris Smit about how she conceptualised the idea of the eyeliner stamp and how it has progressed into an exciting product launch.

Finder: How did you find the perfect stamp to suit a vast majority of eye shapes and sizes?

Iris: I took a photo of my wing eyeliner one day, traced around it on the computer and developed the shape from that. It sounds really silly, but it worked! From there, it was sent off to be developed into a mould to be transformed into the felt shape which is what currently sits on top of the product.

Finder: How does the product work for hooded eyes?

Iris: The main reason I struggled so much with wing eyeliner is because I have hooded eyes. When doing eyeliner, it looks different when your eyes are closed compared to when you open them. The good thing with a stamp is that I press the stamp on the edge of the outside of my open eye. Nothing is being stamped over the crease so the shape is perfect literally every time.

Finder: What can we see in the future for The Quick Flick?

Iris: I really don't want to be a one-hit wonder so hopefully next year we will merge into a new company called Quick Beauty. I plan to have a whole range of products that are quick and easy, where you don't have to be a professional makeup artist to use them. I want to think about every product, and think of the ways in which we can make it easier for all skill levels in beauty. I want to make makeup application easier.

Source: The Quick Flick

Finder: How did the idea of creating the To The Point eyeliner stamp evolve?

Iris: My customers were asking for it. Quick Flick is really built on customer feedback and giving the customer what they want. They were requesting a thinner, longer, pointier shape. So, we have given the customers To The Point which is different to the classic 1950s cat-eye shape of the original Quick Flick. We have decided to brand it as the new look of 2019, where the wing is re-imaged into something edgy yet sleek.

Source: The Quick Flick

The Quick Flick has chosen to take a modern twist on the classic wing shape. To The Point is a sassier version of the original product from the brand and we are obsessed. The packaging is holographic, and is available in the shade Intense Black. To The Point includes two felt tip double-ended pens, one for each eye, making it the easiest of eyeliners to apply.


When and where can you buy The Quick Flick To The Point eyeliner?

To The Point is available for pre-order right now, at the stroke of midnight on the 1 January. Shipping doesn't start until the 7 January, so it's a good idea to pre-order now! As for now, it's only available online at The Quick Flick, but it will be coming to Priceline stores very soon.

The product retails for $34.99, the same as the previous products from the brand.


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