Why you’ll need THE ICONIC’s sneakers try-on app: VISUALISE

Posted: 14 November 2019 2:16 pm


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This is why THE ICONIC's new VISUALISE app feature allows you to shop smarter and try before you buy online.

Ever wanted to try on sneakers from the comfort of your own home? Now you can, thanks to THE ICONIC. Introducing VISUALISE, the online retailer's app offering an augmented reality experience. Launching today, this is the first feature of its kind from an Asia Pacific retailer. The program runs on AR technology, projecting the pair of kicks onto the users' feet via a smartphone screen.

Why are we so obsessed? Because it gives you the ability to virtually try on sneakers – online shopping has never been easier. According to Pinterest data, one of the top trends for 2019 is a great pair of kicks. Searches around the world for "statement sneakers" are up by 2,211% – which is massive! There has never been a better time to get your hands on new shoes – and try them online before you buy.

Within the VISUALISE feature, there are over 50 styles to choose from and it's from brands that you know and love. We're talking Nike, adidas, Reebok, ZESPA, AGE, Karhu and White Mountaineering. And the good news just keeps on coming, ladies and gents – plenty more brands and styles are going to start rolling out in the next few weeks. So if you don't like what's on offer right now, stay tuned for more!

Zoe Ghani, Chief Technology Officer of THE ICONIC , said: "We're incredibly proud to be the first retailer based in the Asia-Pacific region to offer augmented reality shopping to Aussie and Kiwi customers – another amazing milestone in our ongoing journey to define the future of retail in Australia and New Zealand. We truly believe this launch is game-changing for online retail as VISUALISE helps bridge the online/offline gap for shoppers who want the experience of trying on footwear before they buy."

Obsessed with sneakers like us? You need to check out our dedicated sneakers hub. It's where you can find all the latest news, best deals and release dates of all your favourite styles.

How to use VISUALISE:

If you don't already have THE ICONIC app, you need to download it first. You can do that here. Already have it? Then make sure the software is up-to-date. Tap the AR icon that appears on specific sneaker styles, and simply follow the instructions for an awesome user experience. You can take a photo or video, and even save and share your top picks.

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