How to use THE ICONIC’s VISUALISE app feature
If you missed the news last week, THE ICONIC officially launched a new feature within the app. The online retailer is now giving you the opportunity to use VISUALISE, a virtual sneaker try-on experience. It's designed to help bridge the gap between online and offline shoppers, aimed at the people who want to try on footwear before they buy it.
VISUALISE is a type of augmented reality, using AR technology to project virtual 3D sneakers onto users' feet via their smartphone screen. If you're obsessed with sneakers like us, then you know this is a big deal. Sometimes, you just need to see how a pair of kicks is going to look on your feet. Coupled with the THE ICONIC's free shipping and returns policy, there's really no excuse to not shop online.
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What kind of sneakers can you virtually try on?
At this stage, there are approximately 50 styles from brands like Nike, adidas and Reebok. In particular, we are very excited about trying on Nike's Air Force 1 Shadow and the statement adidas Ozweegos from the comfort of our own home.
Wish there was more variety on VISUALISE? If you're longing to virtually try on a pair of Vans, just hold on tight.
Zoe Ghani, CTO of THE ICONIC, said: "We have a culture of 'test-and-learn' at THE ICONIC, so our plan is to test VISUALISE with 50 styles to understand how our customers engage with the feature. This allows THE ICONIC to learn about how customers interact with the feature, and whether it helps them with their shopping experience and helps them to find the right pair of sneakers."
A sneaker-head's guide on how to use THE ICONIC's VISUALISE
First things first, you need to download THE ICONIC app from the App Store or Google Play. You can click here to do so. If you already have it, make sure you update the software to fully access VISUALISE. The feature only works on iPhone 6s or later. Not all sneakers have the try-on feature enabled, so keep this in mind as you're browsing.
I decided to try an iconic pair of Air Force 1s. You need to tap the AR icon that appears on your chosen product.
Then, your screen should change and it will ask you to "frame your feet" on the smartphone screen. Basically this means to keep your feet in frame, that way they're recognised by the technology. After using VISUALISE a few times, I realised that it worked a lot better if you move your feet during this stage. That way, all angles can be picked up and projected onto your feet.
VISUALISE is now activated. You should be able to see a 3D projection of the kicks on your own feet. I'm already wearing black sneakers and you can see this slightly peaking through in some of the images. This doesn't bother me and if it does bother you, you can always just wear no shoes.
Cool features we love
You can either snap a photo or take a video of your experience and easily save or share this from THE ICONIC app.
Here are some other sneakers we tried on. Of course, there are plenty of men's styles available too. We love the variety available at the moment, with classics and funkier styles too.
- iOS: Visualise sneaker try-on is available on selected products in version 4.73.0 of THE ICONIC app, iOS 11.2+ on iPhone 6S+, iPad 6th generation, iPad Pro 2nd generation.
- Android: Visualise sneaker try-on is available on selected products in version 2.35.0 of THE ICONIC app. There are some restrictions regarding devices (e.g Only 64-bit ARM devices).
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Main image: Supplied
All other images: Finder photography