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How to use THE ICONIC’s VISUALISE app feature

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If you missed the news last week, THE ICONIC officially launched a new feature within the app. The online retailer is now giving you the opportunity to use VISUALISE, a virtual sneaker try-on experience. It's designed to help bridge the gap between online and offline shoppers, aimed at the people who want to try on footwear before they buy it.

VISUALISE is a type of augmented reality, using AR technology to project virtual 3D sneakers onto users' feet via their smartphone screen. If you're obsessed with sneakers like us, then you know this is a big deal. Sometimes, you just need to see how a pair of kicks is going to look on your feet. Coupled with the THE ICONIC's free shipping and returns policy, there's really no excuse to not shop online.

Calling all sneaker-heads. You need to check out our dedicated sneakers hub. It's where you can find all the latest news, best deals and release dates for all your favourite shoes.


What kind of sneakers can you virtually try on?

At this stage, there are approximately 50 styles from brands like Nike, adidas and Reebok. In particular, we are very excited about trying on Nike's Air Force 1 Shadow and the statement adidas Ozweegos from the comfort of our own home.

Wish there was more variety on VISUALISE? If you're longing to virtually try on a pair of Vans, just hold on tight.

Zoe Ghani, CTO of THE ICONIC, said: "We have a culture of 'test-and-learn' at THE ICONIC, so our plan is to test VISUALISE with 50 styles to understand how our customers engage with the feature. This allows THE ICONIC to learn about how customers interact with the feature, and whether it helps them with their shopping experience and helps them to find the right pair of sneakers."


A sneaker-head's guide on how to use THE ICONIC's VISUALISE

First things first, you need to download THE ICONIC app from the App Store or Google Play. You can click here to do so. If you already have it, make sure you update the software to fully access VISUALISE. The feature only works on iPhone 6s or later. Not all sneakers have the try-on feature enabled, so keep this in mind as you're browsing.

I decided to try an iconic pair of Air Force 1s. You need to tap the AR icon that appears on your chosen product.

theiconicsneaker

Then, your screen should change and it will ask you to "frame your feet" on the smartphone screen. Basically this means to keep your feet in frame, that way they're recognised by the technology. After using VISUALISE a few times, I realised that it worked a lot better if you move your feet during this stage. That way, all angles can be picked up and projected onto your feet.theiconicsneaker

VISUALISE is now activated. You should be able to see a 3D projection of the kicks on your own feet. I'm already wearing black sneakers and you can see this slightly peaking through in some of the images. This doesn't bother me and if it does bother you, you can always just wear no shoes.

Cool features we love

You can either snap a photo or take a video of your experience and easily save or share this from THE ICONIC app.

theiconicsneaker

Here are some other sneakers we tried on. Of course, there are plenty of men's styles available too. We love the variety available at the moment, with classics and funkier styles too.

theiconicsneaker

  • iOS: Visualise sneaker try-on is available on selected products in version 4.73.0 of THE ICONIC app, iOS 11.2+ on iPhone 6S+, iPad 6th generation, iPad Pro 2nd generation.
  • Android: Visualise sneaker try-on is available on selected products in version 2.35.0 of THE ICONIC app. There are some restrictions regarding devices (e.g Only 64-bit ARM devices).

TRY IT NOW

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More sneaker stories

Main image: Supplied

All other images: Finder photography


How you can save when you shop at THE ICONIC:

Deal

Up to 50% off luggage and travel accessories

Save up to 50% on selected luggage and travel accessories on sale at THE ICONIC. While stocks last. T&Cs, exclusions apply.
Code

Up to $75 off your first purchase

Enjoy $20 off your first purchase for $100, $50 off $250 or $75 off $350 at THE ICONIC. Valid for a limited time only. T&Cs apply.
Deal

30% off beauty

Get 30% discount on selected beauty products from Giorgio Armani, KVD Beauty, Aveda, CTZN Cosmetics, and more at THE ICONIC. Limited time offer and while stocks last. T&Cs, exclusions apply.
Deal

Up to 40% off select sneakers

Save up to 40% on selected sneakers from Nike, Tommy Hilfiger, Converse, New Balance, Puma, adidas, and more at THE ICONIC. Limited time offer and while stocks last. T&Cs, exclusions apply.
Deal

Up to 50% off travel and luggage

Save up to 50% on selected luggage and travel accessories from American Tourister, Cobb & Co, Bellroy, Mon Purse, and more at THE ICONIC. While stocks last. T&Cs apply.
Deal

Up to 50% off kids: End Of Season Sale

Expires 11 Dec 2023
Don't miss out huge savings on kids sale at THE ICONIC. T&Cs apply.
Deal

30% off wishlist faves

Expires 11 Dec 2023
Enjoy great savings on pants, jackets, skirts, sandals and more at THE ICONIC. Hurry, valid for a limited time only. T&Cs apply.
Deal

30% off Converse shoes at The Iconic

Shop for Converse shoes at THE ICONIC and grab 30% discount on selected pairs. Limited time offer and while stocks last. T&Cs and exclusions apply.
Deal

$20 voucher when you sign up

Stay in touch and sign up to THE ICONIC news for your $20 discount on your next order over $99. Plus, be the first to know about sales, new arrivals and more. T&Cs apply.
Deal

Christmas gift ideas under $50

Expires 31 Dec 2023
Get ready for the gifting season and shop gifts from under $50 at THE ICONIC. While stocks last. T&Cs apply.
Deal

FREE shipping on orders over $50 on Frank Green

Enjoy FREE shipping when you spend $75 or more on Frank Green products at THE ICONIC. T&Cs apply.
Deal

30% off selected sexual wellness products

Shop and save on sexual wellness products for men and women at THE ICONIC. T&Cs apply.
Deal

Up to 70% off Marks & Spencer women's clothing

Shop up to 70% off Marks & Spencer women's clothing at THE ICONIC. T&Cs apply.
Deal

Up to 20% off Country Road women's clothing & accessories

Shop up to 20% off Country Road women's clothing & accessories at THE ICONIC. T&Cs apply.
Deal

Up to 70% off Trenery clothing

Shop up to 70% off Trenery clothing at THE ICONIC while stocks last. T&Cs apply.
Deal

30% off David Lawrence clothing

Shop and get 30% off David Lawrence clothing at THE ICONIC while stocks last. T&Cs apply.
Deal

Up to 40% off kids' clothing and accessories

Shop now on a huge selection of kids' clothes and accessories on sale for up to 40% off at THE ICONIC. T&Cs apply.
Deal

Up to 70% off toys for kids

Shop and save on kids' toys from Lego, LOL Surprise, Mattel, and more at THE ICONIC. T&Cs apply.
Deal

$102 off Shona Joy Imani plunged midi dress

Buy it now for only $238 (was $340) at THE ICONIC. T&CS apply.
Deal

$45 off Herschel Heritage Duffle Bag 36.7L

Get the Herschel Heritage Duffle Bag 36.7L now for only $105 (was $150) at THE ICONIC. T&Cs apply.
Deal

Up to 30% off men's sports sale

Enjoy up to 30% off men's sportswear from The North Face, Nike, Adidas, New Balance, Reebok, and more at THE ICONIC. T&Cs apply.
Deal

Up to 40% off women's clothing sale

Enjoy huge savings on women's clothing from Lorna Jane, Cotton On, Levi's, Calvin Klein, and more at THE ICONIC. T&Cs apply.
Deal

Up to 50% off men's shoes sale

Shop and save on men's shoes from Dr Martens, Blundstone, Polo Ralph Lauren, Veja, Reebok, Converse, and more at THE ICONIC. T&Cs apply.
Deal

Up to 40% off men's clothing sale

Shop the men's clothing sale today and find the perfect pieces to complete your look with savings of up to 40% off THE ICONIC. T&Cs apply.
Deal

$246 off The J Marc Shoulder Bag

Get the The J Marc Shoulder Bag now for only $579, (was $825). T&Cs apply.
Deal

$120 off American Tourister Curio 2 Spinner 80cm luggage

Get it now for only $279.30, down from $399. T&Cs apply.
Deal

Gifts under $30

Shop gifts for just under $30 at THE ICONIC from brands including Versace, The Ordinary. MAC, Endota, and more. T&Cs apply.
Deal

Up to 50% off women's sports tech accessories

Enjoy huge savings on women's tech accessories including smartwatches, earbuds, headphones, and more. T&Cs apply.
Deal

Sale dresses from $7

Shop and save on sale dresses at THE ICONIC with prices starting from just $7. T&Cs apply.
Deal

Up to 70% off homeware sale

Shop now and save big on everything on home décor, bedding, kitchenware, and more with discounts of up to 70%, there's something for everyone and every budget. T&Cs apply.
Deal

Up to 40% off women's shoes sale

Enjoy huge savings on women's shoes from Dr Martens, Nike, Converse, Adidas, Veja, New Balance, and more at THE ICONIC> T&Cs apply.
Deal

Up to 60% off women's designer

Enjoy huge savings on designer clothing, shoes, and accessories from Marc Jacobs, Polo Ralph Lauren, AERE, and more at THE ICONIC. T&Cs apply.
Deal

Up to $150 off select hair straighteners: From $199

Don't miss out on huge savings in hair straighteners at THE ICONIC. T&Cs apply.
Deal

Up to 60% off: Mid-Season Sale

Enjoy huge savings on Nike, Levi's, Cotton On, Prada, Calvin Klein, and more at THE ICONIC. T&Cs apply.
Deal

Up to 30% extra discount on bundles

Enjoy up to 30% extra discount when you buy in bundles of 3 and 5 on selected items. Valid for a limited time only. Exclusions, T&Cs apply.
Deal

30% off Michael Kors Parker Medium Chain Swag Camera Crossbody

Discount applied at checkout. Valid for a limited time only. T&Cs apply.
Deal

30% off Marc Jacobs Snapshot

Discount applied at checkout. Valid for a limited time only. T&Cs apply.
Deal

30% off Chuck Taylor All Star Ox

Discount applied at checkout. Valid for a limited time only. T&Cs apply.
Deal

FREE returns

Enjoy THE ICONIC offer of FREE returns within 30 days from the date of your purchase. T&Cs apply.
Deal

Save 10% on full-priced styles for students

Valid for UNiDAYS students at THE ICONIC. For instant access to this discount simply register and verify your status. T&Cs apply.

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