Get the look with THE ICONIC’s brand new visual search feature

Stephanie Panecasio 7 December 2017 NEWS


It's called "Snap to Shop" and it's taking online shopping to the next level.

If you've ever scrolled past a shirt or pair of shoes on Instagram and wondered where you could get something similar – you are not alone. Breathe easy because THE ICONIC has you covered.

As the very first retailer in Australia to introduce the technology, THE ICONIC has now made it possible for you to upload photographs of the looks you're lusting after and receive a populated feed with similar items!

Yes, you read that correctly. With over 50,000 products from 800 brands, you'll be matched with visually similar clothing and accessories to your photograph of choice. This makes imitating your favourite celebrity or blogger's style so much easier.


And it's not just Instagram photos you can use – take some happy snaps while you're out in the real world. Grab a shot of a great look in person, or even in another store, and the app's algorithm will treat you to the best matches on the website.

THE ICONIC's Chief Technology Officer, Zoe Ghani, said in a press release, "As a retailer who strives to be at the forefront when creating seamless shopping experiences, Snap to Shop means that Australian customers will be able to discover and receive their favourite products faster than ever. Visual search is just the beginning of what we're working on at THE ICONIC to ensure our customers have the latest shopping tech at their fingertips."

The Snap to Shop app is now available for download on both Android and iOS, so if you're anything like us and can't resist taking inspiration from Instagram and our favourite models, you're going to love this.

The app follows in the footsteps of none other than Kim Kardashian West, whose Screenshop app makes use of similar technology to create a product feed of like items – it's like a Shazam for clothes, shoes and accessories. If it's good enough for KKW, it's definitely good enough for us!

In the meantime, check out THE ICONIC's website to get yourself some threads and accessories for Christmas – they have great gifts too!

Stay tuned to @finderstyle on Facebook, Instagram and Twitter for more!

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