THE ICONIC + swimwear + Bambi = total scorcher!

Summer is coming in hot. Here's your round-up of the best boho-babe swimwear courtesy of Australia's #1 retailer, THE ICONIC.

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The latest swimwear campaign to come out of THE ICONIC fronted by Sydney based bombshell model Bambi Northwood-Blyth has us daydreaming of the summer days right around the corner. (1 December to be specific.) Because we all know an Aussie summer is the bee's knees, right?

Bronzed beauties sprawled beachside across the sand. Long days spent by the pool with a pina colada in hand. Hang time with your girlfriends and new romances. Coconuts, sunscreen, music... You get the picture. It's time to get your bikini (or one-piece) wardrobe sorted, asap.

Bohemian Paradise is what's trending this summer and you can look forward to Camilla, Tigerlily and Jets feeding our boho-obsession perfectly.

You might also like: Fitness programs to whip your bikini body into shape

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Shop the Bohemian Paradise trend:

Inspired by dreamy beachside locations, let vibrant patterns and intricate detailing whisk you away to a tropical paradise.

Shop the campaign here.

Hot picks under $100:

Boho Paradise brands:

These are THE ICONIC's swimwear brands we love. Permission is granted to go wild.

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Commonly recognised by the use of unique textiles and fusion of classic and contemporary elements, the Tigerlily brand represents beauty, strength, individuality and confidence. Founded by Australian designer Jodhi Meares in 2000, Tigerlily has since become a leader in luxe boho-inspired swimwear and fashion driven by its continuous quest for the perfect bikini.


Glamorous swimwear in a combination of soft, sensual fabrications and exclusive designs. Jets swimwear aims to create elegant silhouettes for in and out of the water.


From the beach to the bay, no brand epitomises Australian swimwear the way Seafolly does. Incorporating classic designs, modern trends and must-have styles, it’s no wonder this iconic brand is the go-to beachwear choice for style-savvy beach goers around the world.


Bold, beautiful and one-of-a-kind, Camilla produces globally coveted investment pieces that can be worn round the clock.The signature round neck kaftan can go from a Grecian-inspired one-shoulder dress to a free-flowing beach-to-bar day dress.

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Written by a true blue Aussie summer lover, can't you tell?

READ: 12 super chic dresses from THE ICONIC to add to your cart

READ: Spring Racing fashion advice from THE ICONIC’s buyer

Images provided by THE ICONIC

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