THE ICONIC’s Swim Show was a fabulous celebration of diversity

Posted: 30 November 2018 10:45 am

THE ICONIC has made waves in the fashion industry with the most diverse runway we've ever seen.

Just yesterday THE ICONIC held its annual Swim Show. It's when the brand is able to showcase a number of swim styles that will be launching with the retailer. The show includes huge brands such as Camilla, Calvin Klein and Tommy Hilfiger, just to name a few.

However, even though the product was beautiful and we're ready to own every piece, it wasn't the swimwear that stole the show. In fact, it was the models that wore them. Finder was lucky enough to be one of the few publishers to attend the show but we weren't the only ones completely blown away by the runway. We saw models of Asian, Caucasian, African and Hispanic heritage. But that's not all.

THE ICONIC made waves with this show due to the extreme diversity presented in this show. Forget a full line-up of stick-thin females and males with washboard abs. While the show still had the typically fit model, there was a range of talent of all shapes, sizes, genders, ethnicities and ages.

The show consisted of young men and women as well as mature-aged men and women and it was honestly magical to watch. One of the models, @Martin BQ, hadn't stepped onto a runway in 32 years and if that doesn't make you proud then I don't know what would.

It also didn't skimp out on the plus-size models. There wasn't just one token "curvy" female but a number that really had us applauding profusely from our seats.

One of my personal favourite walks had to be the group of three gorgeous models of all different shapes walking down the aisle as one. It was a beautiful moment in the fashion industry to see such a bold range of women strutting their stuff confidently.

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THE ICONIC's Swim Show was an unofficial response to the Victoria's Secret Fashion Show. That debuts a number of different cultures, but the shapes of those women do tend to follow a certain criteria. However, this swimwear show was different and really aimed to celebrate the differences of each and every model. From busty women to girls with a booty and plus-size men, every kind of shopper was considered on this runway.

Robin Lawley is a plus-size model who opened the show and has expressed the need to have more runways like THE ICONIC's.

"Only 3 per cent of curvy models walked in fashion weeks last year. Stats like that make you shocked and horrified... it has a big impact. Showing you the latest fashion trends using only one body type doesn't make any sense," she stated.

"I'm stoked to be part of something that promotes body positivity," said the model and we couldn't agree more.

Other attendees of the show commended the brand too, taking to social media to express their fondness of the movement.

"It is so damn refreshing to aww models of all ethnicities and sizes celebrated on the runway and welcomed with overwhelming support. Very special moment for the fashion world that Im honoured to have witnessed," wrote Carla Rose Brett, Fashion Influencer.

"So many amazing moments on the most diverse & fun runway I have ever had the pleasure of watching," blogged Jess Nugent, Fashion Blogger.

"So refreshing to be part of the most diverse show in the world. Thank you... this was special," said Jessica Vander Leahy, ICONIC model.

There are so many movements for body positivity happening within fashion and we are obviously loving it. PrettyLittleThing and ASOS are just two retailers now advertising clothing items on different models to show how it looks on varying shapes and sizes.

It goes without saying that this show is a first of its kind from the brand and for the industry. We're excited to see the repercussions of this runway and what it means for events such as Mercedes Benz Fashion Week. Congratulations THE ICONIC, you had what we can only say was an ICONIC fashion show.

You can shop all the swim and beachwear items featured in the show on THE ICONIC's website now.

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