Everything you need to know about THE ICONIC’s Giving Made Easy initiative

Posted: 23 January 2020 9:00 am

Women packing clothes into box

The sustainable collaboration is set to make donating your preloved clothes to charity a whole lot easier.

As we head into 2020, we're starting to see a heap of major retailers consider their environmental impact. From ASOS' commitment to reduce plastic waste over the next five years to G-Star RAW's launch of a sustainable denim line, the fashion industry is slowly beginning to transform its practices.

Now, THE ICONIC has revealed that it has partnered with both Australia Post and The Salvation Army to influence consumer behaviour by offering customers an easier way to donate their old clothing.

Dubbed Giving Made Easy, the new initiative allows logged-in users to download and print a prepaid shipping label. This label can then be used to send preloved clothing to The Salvation Army's stores.

Not only will a donation prevent textile waste from ending up in landfill, but it will also help Salvos Stores fund programs that assist people dealing with homelessness, addiction, emergency situations and family violence, as well as those impacted by the current bushfires.

According to a press release, each Australian discards around 23 kilograms of clothing every year, resulting in six tonnes of clothing and textiles being added to Australian landfills every 10 minutes.

These clothes then take years to break down, causing greenhouse gas emissions and additional pollution. The Giving Made Easy initiative has been designed to offset some of this waste by giving clothing a second lease at life.

Before you donate, consider if your clothing meets The Salvation Army's requirements which state that donations must not be damaged, ripped, stained or in any way faulty as they are unable to be resold.

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A post shared by THE ICONIC (@theiconicau) on Jan 22, 2020 at 9:19pm PST

THE ICONIC has already made strides towards becoming more sustainable by announcing a Considered edit earlier this year. The edit makes it easier for shoppers to identify pieces that have checked off at least one of THE ICONIC's sustainability credentials.

For an item to make it to the Considered edit, it must fall under at least one of the following categories: sustainable materials, eco-production, fair production, animal-friendly and community engagement.

The edit can also be shopped by each of these categories, allowing customers to find clothing that meets the requirement they care about most.

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Main image: Getty

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