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Editor’s picks from THE ICONIC’s up to 50% off Black Friday and Cyber Monday sale


Collage of model wearing blue jeans, white tank and striped top, Ruby Tuesday Matthews wearing Lu Goldie sunglasses and Alias Mae sandals.

With thousands of items on sale and up to 50% off, these are the steals you should chuck in your cart ASAP.

Gird your wallets, queens. THE ICONIC has kicked off their huge Black Friday and Cyber Monday sale and it's a doozy. With 30–50% off literally thousands of items, now's the time to tick off your Christmas list, invest in summer staples or simply treat yo'self, chick.

While we've seen the online retailer drop a few 30% off sales this year, we rarely see it discount 40% or 50% off so believe us when we say this is a ha-yuge deal. The sale wraps up at 11:59pm AEDT on 29 November, but you can bet the best deals will get snapped up first.

To help you wade through the thousands of items, we've rounded up the fashion, beauty and homewares picks we'll be shopping on THE ICONIC this week.

This article was created in partnership with THE ICONIC to promote its Black Friday sale.

Dazie Tiffany Cut Out Linen Blend Mini Dress – Get 30% off

RRP: $89.99 | Sale price: $63

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Lockdown is over and silly season is upon us, so there's no better time to pick up a good ol' party dress. This lil' number could work for your office Christmas party, New Year's Eve plans or drinks with the gals.

Alias Mae Wonder Sandals – Get 30% off

RRP: $199.95 | Sale price: $139.97

Close up shot of black Wonder sandals from Alias Mae.

Platform sandals are the must-have shoe to have on your tootsies this summer, but a good quality pair usually come at a high price tag. Black Friday is a fab time to pick up a pair like the fabulous Wonder Alias Mae sandals for a bloody bargain.

Cotton On Straight Denim Bermuda Short – Get 40% off

RRP: $39.99 | Sale price: $24

Model wearing white tank and blue denim shorts.

Denim shorts are a must-have for summer and we're obsessed with the longer cuts that are in vogue this season. These rigid cotton denim shorts are a flattering high waisted fit and come in 7 different shades, but I'm vibing the vintage-looking wash of the 'Haven Blue Fray'.

Reliquia Carpi Necklace – Get 30% off

RRP: $149 | Sale price: $104.31

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This beauty from Reliquia combines the two major trends of pearls and gold chains, so it gets two gold stars from me. As it's a short length, you can rock it solo as a statement piece or layer it with some other dainty gold chains.

Lu Goldie Ruby Sunglasses – Get 30% off

RRP: $189 | Sale price: $132.31

Ruby Tuesday Matthews wearing Ruby Lu Goldie sunglasses.

These Lu Goldie Ruby Sunglasses will instantly level up the cool factor of every outfit this summer. I actually bought a pair from THE ICONIC recently and can vouch that they'll pay for themselves in compliments.

The Sheet Society Eve Linen Quilt Cover Set – Get 30% off

RRP: $175 | Sale price: $122.5

A bed made with peach coloured linen from The Sheet Society.

ICYMI: THE ICONIC launched their homewares section earlier this year and a bunch of items are on sale right now including these lush linens from The Sheet Society. Spun from 100% certified French flax linen, they're breathable and will keep you feeling fresh during the warmer months. I own a set of linens from The Sheet Society and can confirm that they feel like heaven and are worth every cent.

FOREO LUNA play plus 2 – Get 30% off

RRP: $79 | Sale price: $55.30

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The FOREO LUNA play plus 2 is proof that good things come in small packages and will take your self-care night to new heights. It gives a deep but gentle cleanse to remove up to 99.5% of dirt, oil and makeup residue to get that facial fresh feeling at home.

Your Dads Oversized Shirt – Get 30% off

RRP: $69.99 | Sale price: $49.99

Model wearing blue jeans, a white singlet and an unbuttoned blue and white striped shirt.

The oversized dad shirt is a massive trend of 2021. Not only is it super chic, but also really versatile to style. Wear it open with a white tank and blue jeans, button it up and tuck it into a pair of leather pants or size up and rock it as a shirt dress with a pair of cute heels.

Lee High Mom Jeans – Get 50% off

RRP: $159.95 | Sale price: $79.97

Close up shot of model wearing light blue mom jeans from Lee with a white tank and heels.

I'm physically incapable of going through a sale event without acquiring a new pair of jeans and I won't apologise for it. These bad boys from Lee are 100% cotton and the epitome of the perfect pair of mom jeans. Plus, they are 50% (FIFTY PERCENT!) off right now, so it'd be bad economic sense not to.

This barely scrapes the surface of THE ICONIC's Black Friday deals , so make sure to head on over there to shop til' your heart's content. Also, don't forget to head to our Black Friday hub to browse all of this year's sales in one tab.

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