The Body Shop is fighting food waste one dodgy carrot at a time
This time The Body Shop is looking at sustainable beauty from a new angle.
What happens when a carrot is slightly wonky or misshapen? Well, 9 times out of 10, it's thrown away. Supermarkets don't buy them because consumers don't buy them. And when they can't be sold, farmers end up tossing thousands of them out every year.
This is not something that is just specific to carrots either. When many of our fruits and vegetable don't look how we think they should look, most of them end up in the bin.
In Australia alone, five million tonnes of food end up in landfills, and food waste is estimated to cost our economy $20 billion each year. Food waste is one of the biggest contributions to our global landfill problem.
Enter The Body Shop's latest "ugly beauty" campaign, which looks to celebrate weird fruit and veggies rather than letting them go to waste. The Body Shop's newest body and skincare products are actually made out of the wonky bits and pieces that the supermarkets won't buy or sell. It doesn't matter if a carrot is the "wrong" shape or size, they're just as fresh and as packed with anti-oxidants as the "pretty" ones.
From carrot face wash and ginger body yoghurt to banana body polish and coffee face masks, there are "ugly beauty" products to keep you beautiful from top to toe. The new range highlights key ingredients like bananas and carrots – these being two of the main fruits and vegetables thrown away due to a perceived "odd" appearance. But there are also lines made from ginger, coffee and coconut.
The ginger range is designed to be zingy and refreshing. Deeply moisturising, the banana range is designed to nourish skin and hair. And since carrots are so rich in antioxidants, they make a great base for the face care products, which have been designed to refresh, energise and protect. These product lines include body butters, body yoghurts, body washes, body scrubs, shampoos, conditioners, facial moisturisers and face washes. But there are other standalone products included in the "ugly beauty" campaign like the Happy Go Lash coconut oil mascara.
Sustainability and ethically made products aren't just those with recyclable or bio-degradable packaging. It's just as much about what's in your products. Sustainable sourcing is the next big frontier in the quest for ethical beauty. And we're 100% behind The Body Shop's latest endeavour to reduce food waste and landfill.
All these new and fun products will be dropping into the Body Shop in May 2019. So keep your eyes peeled and make sure to check in at The Body Shop to shop them when they arrive.
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