Auctioneer Damien Cooley’s insight to The Block 2015 auction
If you’re still buzzing after the grand finale auctions of the eleventh series of The Block, check out what Damien Cooley (who auctioned Dean and Shay’s winning penthouse) had to say about the auction atmosphere, strategies and what went on behind the scenes.
Most of us were in “Block shock” as we watched the intense, fast-paced and unpredictable auctions that unraveled on this season of the show. With each team blitzing their reserves and pocketing over $300,000 tax-free it’s safe to say that (unlike other seasons on the show) auction day was a success for the Blockheads.
We spoke with Damien Cooley from Cooley Auctions who gave us insight about the atmosphere and strategies of his auction-- including how he interacted with the registered bidders-- as well as some exclusives about his experience in auctioning Dean and Shay’s lux South Yarra penthouse, which went under the hammer for $2,300,000 (miles beyond the written $1,645,000 reserve).
Holding the Australian record for the highest sale of $23 million for a single dwelling, Cooley has appeared eight times over the show and has now conducted the winning auction on The Block six times.
ALSO READ: The Block grand finale auction results