The 10 most popular domestic holiday activities

Peter Terlato 9 November 2016

family friends holiday dinner on the beach meal

Which state to visit? It really depends on what you'll do when you arrive.

For more than 10 million Aussies, their last holiday was a domestic trip. New research into the most popular travel activities found those that visited Tasmania preferred wining and dining, visiting museums and enjoying nature, while visitors to Queensland were more content with swimming and surfing.

Roy Morgan Research reports the most popular activity for about half of these travellers (49.4%) was to visit friends and/or family, with the greatest proportion being visitors to NSW (52.6%).

Of the 10 most popular holiday activities, wining and dining ranked second on the list (23.4%), most popular among travellers to Tasmania (39.1%) but least favoured by visitors to NSW (20.2%).

Shopping proved popular among the masses (23.2%) but Victoria must have the best stores, sales and stock, given that more than a quarter (27.1%) of visitors enjoyed some retail therapy.

Exploring national parks and state forests (16.6%), historical places (13.4%) and tackling bushwalking tracks (12.1%) were all popular enterprises, however, visitors to Australia's least populous state, the Northern Territory, were the most likely to partake in these outdoor activities.

Around one in ten Aussies (11.2%) traipsed through museums on their last holiday. Queensland holiday-goers (8.3%) were least inclined to be checking out exhibitions and gallery treasures.

Almost one-third (31.6%) of Tasmanian visitors checked out a museum and more than one-fifth (22.7%) visited an art gallery. The opening of the Museum of Old and New Art (MONA) in 2011 propelled Tasmania as a cultural hub, given travellers were less prone to visit a museum (12.2%) or gallery (8.1%) the year prior.

Despite Australia’s world-famous coastal destinations, less than one-fifth (17.7%) of domestic travellers went swimming and/or surfing on their last trip. Visitors to Victoria were least likely to hit the beach, likely due to generally colder conditions and the state's infamously inconsistent year-round weather.

One-third of Aussies have four or more weeks leave saved and many are planning a trip in the next 12 months. If you're travelling with your family, try these 10 top spots across Australia.

Picture: Shutterstock

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