Telstra trials super-cheap “no support” MX BYO plans
Telstra is experimenting with support-free mobile plans for the tech-savvy crowd.
Telstra doesn’t have a reputation for being a "budget" mobile provider; indeed it's remarkably proud of its position as a premium carrier. Even premium carriers have to pay attention to market trends, however. The prevailing market trend for mobile plans in Australia is to offer lower-cost options. How do you do that if you’re Telstra, however?
The answer, it would seem, would be to offer a very specifically targeted mobile plan that strips out most support options save for online, insists on payment via direct debit and essentially required customers to self-manage the service via the Telstra 24x7 app.
In return for that, Telstra chops $10 per month off the price of its existing M BYO offer and ups the data by 2GB per month to 7GB.
Here is how the the invitation-only targeted MX BYO plans compare against the existing available M BYO plans.
|Plan||M BYO||MX BYO|
|Included Texts||Unlimited national||Unlimited national|
|Minimum cost over 12 months||$600||$480|
At this stage, however, Telstra is only offering the MX plans to selected customers; if you search for the plans online Telstra’s site rapidly redirects to its main plan page. Telstra’s email invitation for the plans notes that "The MX Offer is invitation only. However, if you like it, we are hoping to launch it as a plan in the future."