Telstra Signature Premium Review

Alex Kidman 18 July 2016 NEWS

Quick Verdict
The Signature Premium is easily the best phone Telstra’s put its own branding to, but then the field for that honour was never terribly wide.

Strengths

  • Premium feel
  • Fingerprint sensor
  • Good camera optics
  • Subtle Telstra branding

Could be better

  • Mid-range performance
  • Battery life fails to impress


Telstra’s Signature Premium sits oddly in the premium space, simply because while it’s a pleasant enough device, it doesn’t really push hard enough to be truly "premium".

Telstra has had countless phones over the years with its own branding stamped upon it, all the way back to rotary dial devices with Telecom logos embedded in the plastic. In the smartphone era, these have always been budget devices pitched at the low-usage, low-cost end of the market.

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The Telstra Signature Premium is a different kind of play for the nation’s biggest telco, as it’s a more premium-feeling device. As with previous Telstra-branded efforts, it’s not a device that’s built by Telstra. Instead, it’s a rebadged HTC A9, a device that’s otherwise not officially available in Australia.

Smartphones Telstra Signature Premium
Screen size 5.0in
Storage 32gb
Weight 143g
Processor Qualcomm MSM8952 Octa-Core
Rear camera 13MP
Front camera "Ultrapixel"
Battery 2150mAh
Resolution 1920x1080
Display density 440ppi
Price $648

TelstraSignaturePremium3_450

Upsides: Why you’d want the Telstra Signature Premium

  • Premium feel: For a phone with more of a mid-range than high-end price, the Telstra Signature Premium feels good in the hand. It has the same ridged, easy to find power button found on the HTC 10, and the heavy black and grey accents gives it a more serious, professional look.
  • Fingerprint sensor: Telstra prices the Signature Premium in the mid-range space, and that’s an area where good fingerprint sensors are few and far between. The Signature Premium’s front mounted fingerprint sensor isn’t the quickest we’ve seen, but for basic biometric authentication it’s entirely serviceable.
  • Good camera optics: The Telstra Signature Premium comes with a 13MP rear camera with inbuilt optical image stabilisation. This is becoming more common in premium phones, but less so in what’s a mid-range phone at heart. The use of OIS gives it a slight edge when quickly shooting snaps, although predictably if you push it in low light you’ll get grainy results. The front facing ultrapixel camera works well for selfies in most conditions as well.
  • Subtle Telstra branding: The Telstra Signature Premium’s use of specific Telstra branding is nicely understated, with a small Telstra logo on the back and Telstra-specific apps preloaded on the device.

TelstraSignaturePremium4_450

Downsides: Why you might not want the Telstra Signature Premium

  • Mid-range performance: Buy a phone with "premium" right in the name, and you could reasonably expect premium performance. While the Telstra Signature Premium isn’t a terribly sluggish phone, it’s also not terribly quick amongst even mid-range phones. Here’s how it compares using Geekbench’s inbuilt benchmark against a range of similarly priced competitors:
    Handset Geekbench 3 Single Core (higher is better) Geekbench 3 Multi Core (higher is better)
    Huawei P9 1736 6357
    Huawei Mate 8 1738 6092
    LG G5 2305 5243
    Sony Xperia Z5 2076 5165
    Samsung Galaxy S6 1347 4569
    HTC One X9 892 4558
    LG G4 1190 3313
    Oppo R9 867 3303
    Google Nexus 5X 1188 3198
    Telstra Signature Premium 745 3116

    It’s much the same story when it comes to 3D performance as well:

    Handset 3DMark Ice Storm Unlimited Result
    LG G5 29597
    Sony Xperia Z5 19197
    Huawei Mate 8 17947
    HTC One X9 16877
    Oppo R9 11053
    Telstra Signature Premium 9559

    Benchmarks don’t tell the full story, and as long as your needs are mid-range, the Telstra Signature Premium should largely satisfy. Premium, however, is not how we could describe its general application performance.

  • Battery life fails to impress: The Telstra Signature Premium packs a 2150mAh battery behind its 5-inch display, which isn’t a terribly large amount of power to place in a phone of this size. Predictably, this means that its overall battery life performance isn’t terribly impressive in a comparative sense:
    Handset Geekbench 3 Battery Test Duration Geekbench 3 Battery Score
    Huawei Mate 8 11:14:40 6659
    Samsung Galaxy J2 10:05:20 2689
    Huawei P9 8:26:30 4948
    LG G5 7:36:10 4561
    Google Nexus 5X 7:14:20 4062
    HTC One X9 7:03:10 3971
    Samsung Galaxy S6 6:51:30 4115
    Oppo R9 6:41:50 4018
    Telstra Signature Premium 5:48:50 3260
    Sony Xperia Z5 5:41:30 3414
    LG G4 5:27:50 3224

    It’s certainly feasible within those figures to get a full day’s battery life out of the Telstra Signature Premium, but only if your usage is moderate.

TelstraSignaturePremium_450

Who is it best suited for? What are my other options?

The Signature Premium is easily the best phone Telstra’s put its own branding to, but then the field for that honour was never terribly wide. As a straight up mid-range offering it’s perfectly suited to the needs of mid-range users, but this is a particularly competitive field right now.

As such, whether you were looking at the Telstra Signature Premium as an outright purchase option or on contract, it would pay to consider the many other phones available at similar price points, some of which seriously leap ahead of what the Signature Premium is capable of. To throw up just two examples, the Huawei P9 is available at a similar contract price and has a considerably better camera. Outright, we’re seeing the much more powerful LG G5 sold at prices near that of the Signature Premium.

Where can I get it?

Telstra offers the Signature Premium on a variety of 24-month contracts, which you can compare below:


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One Response

  1. finder Customer Care
    JasonNovember 2, 2016Staff

    Hi Andrew.

    Thank you for your inquiry.

    Since the Telstra Signature Premium phone is, in essence, the HTC One A9 with a little bit of tweaking, it might sport a Bluetooth v4.1, A2DP, aptX specifications while the Iphone 6 and Iphone 6 Plus has Bluetooth v4.2, A2DP, LE.

    Cheers,
    Jason

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