Telstra is making its Silent Line service completely free
Keeping your number safe from pesky telemarketers won't cost you anything from next month on.
It's no secret that digital privacy is a big topic in the public consciousness right now, with concerns over Facebook posts being used to track and target individuals, emails being used to target you with personalised ads and our phones sharing bucketloads of personal data with companies you've probably never even heard of.
Thankfully, society is slowing catching up to all this technological advancement. Telstra, in a decidedly pro-consumer move, has today announced that it is eliminating the cost of its Silent Line service that prevents your phone number from appearing in the White Pages and other online directories.
Previously, the telco charged customers a cool $2.93 a month to keep their phone number out of public record, but effective 18 February this year, all Telstra customers will be able to apply for and maintain a Silent Line on their home phone for free. Additionally, Telstra is promising to make it easier for customers to tweak the particulars of their Silent Line service – choosing whether to make their number visible to the people they call, for instance.
Telstra is billing this change as the first of many, acknowledging that privacy is a growing concern among the Australian public.
"At Telstra, we’re investing in new technology and digitising our processes to transform not just the way we do business with our customers, but also our products and services," said GE Consumer Vicki Brady. "With new technologies, we’ll be looking to make changes to some of our traditional products, and the first of these is the Silent Line service."