Telstra deal means live Netball Australia games on your mobile
Telstra has signed a rights deal with Netball Australia that will see the telco show games live on both mobiles and via Telstra TV.
Telstra has announced that it’s signed a new five year deal with Netball Australia that will see it becoming the sport’s "Official Telecommunications and Technology Partner", which probably sounds great on a business card somewhere. More germane to fans of netball, it also means that Telstra has picked up the rights to broadcast live games direct to mobiles through its Netball Live app for the 2017 season.
The rights deal, also brokered with Channel 9, will also allow Telstra to "broadcast" two live Netball games per week to the Telstra TV set top box. In total, for the 2017 season, two live games will be shown on Channel 9, two live games on Telstra TV and the remaining two games will be shown on delay on 9 (or one of its secondary digital channels).
Telstra has established form in the mobile sports category, having held Internet broadcasting rights for both the AFL and NRL for many years. The company claims that Australians were responsible for some 2.2 million streams during competition last weekend, so there’s clearly hunger for mobile-based sports out there.
Sports delivered by carriers is heating up as an issue at the moment, with Optus recently revealing its pricing and plans around EPL football, only to be somewhat sidestepped by subscription TV provider Foxtel. Telstra hasn't announced at this stage what it will charge for access to games through the Netball Live app.