Telstra adds the NBL to its sports streaming lineup
Australian basketball fans will soon be streaming the NBL thanks to a new digital streaming deal with Telstra.
It was always inevitable that the internet would become the default source of sporting streams. Following the success of streaming TV and movie services like Netflix and Presto, Australian mobile networks have been falling over themselves to sign up exclusive digital streaming rights for popular sports.
Entire businesses have been built around the prospect of digital sports streams, like OVO Mobile and its coverage of the V8 Supercars, while Optus made massive waves last year when it pinched the exclusive broadcast rights for the English Premier League from Foxtel.
Telstra is no stranger to sports streaming, with the digital rights to both the NRL and AFL, as well as a recent deal with Australian netball. The nation's largest telco has expanded that lineup even further this week, inking a deal to offer comprehensive digital coverage of the National Basketball League (NBL). From the start of the 2016/17 NBL season in October, Telstra mobile customers and Telstra TV customers will be offered 24/7 NBL coverage so they will be able to watch every minute of the 2017 season live and on demand.
Specific details about the various NBL apps Telstra will use to deliver the streams are yet to be announced. Given the network's past history with its NRL and AFL offerings, it's safe to expect dedicated apps for both iOS and Android, with a season pass in app purchase option in order to subscribe to the service if you're not a Telstra customer qualifying for some kind of free access, as is the case with Telstra's offers around AFL and NRL season passes.