Tasmania drivers happiest with their insurers
Industry research shows RACT’s customers are the most satisfied.
The Royal Automobile Club of Tasmania (RACT) topped a Roy Morgan survey on customer satisfaction with their general insurers. RACT finished with a 93.5% satisfaction score. Meanwhile, South Australia’s RAA scored a solid 89.4%, which netted them sixth place and Western Australia’s RAC ranked eighth overall with an 88.2% customer happiness rating.
Insurance satisfaction dips slightly
As of February 2018, 79.2% of Australians agreed that they were satisfied with their general insurer. Industry-wide levels dipped slightly from the same month last year by 0.4%.
RACT winners again
The RACT has placed first for the Roy Morgan customer satisfaction award for three years on the trot. The report serves as an independent gauge for the industry and potential customers.
Defence Service Homes insurance came second with 91.1% satisfaction and AMP placed third with 90.8%. Business and farm insurers, Elders finished in fourth place and classic car specialists Shannons rounded out the top five.
How are the figures calculated?
Independent Australian researchers from Roy Morgan surveyed 40,363 general insurance policyholders. Assessors asked how satisfied customers were with their insurers. Awards are given based on the number of very and fairly satisfied responses. The margin of error for these reports is very low.
Benchmark for the industry
Norman Morris, Roy Morgan’s Industry Communications Director, said the report serves as a baseline for the insurance industry.
“This report allows companies to compare performance against their peers and benchmark against the best in their industry,” Morris said.
The report gives insurers an idea of where they’re doing well and areas where they must improve.
“By segmenting satisfaction by customer and market segments they will also be able to pinpoint areas of excellence, and areas for improvement,” said Morris.
Not satisfied with your car insurer?
When it’s time to renew, you should always compare car insurance offers to get the best possible deal. We’ve produced a simple guide on switching car insurers if you’re not happy with your current provider or want a cheaper renewal price.
Switching mid-policy will almost always incur a cancellation or admin fee.