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PSA: Tarte’s affordable sister brand Sugar Rush has officially launched


Image: Tarte Cosmetics

What's better than new makeup that doesn't break the bank? Absolutely nothing.

In case the hustle and bustle of your Monday morning commute has you feeling blue, Tarte Cosmetics has just the thing to put some colour back into your day. The prolific beauty label has just dropped a sister brand and almost everything is under $40.

Titled Sugar Rush, the neon-hued collection is the beauty line of your dreams. Not only is the line insanely cute, it's also vegan, cruelty-free and features recyclable packaging. With 17 adorable items on offer, you're going to want to get in quick to get your hands on these goodies.

With a mix of skin care, makeup and body care products available, it's hard to pick a standout from the line. From makeup brushes shaped like cacti to cream blushes in pink seashell packaging that would have Ariel envious, we want absolutely everything.

Image: Tarte Cosmetics

While most of the products from the line are exclusive to Sugar Rush, you will find one Tarte product in the mix. The cult-favourite Lights, Camera, Lashes 4-in-1 Mascara is also part of the Sugar Rush range, but it is available this time in exclusive yellow banana packaging. The mascara is joined by items like Don't Hate, Hydrate Moisturizer, Sugar Spritz Body Spray, Star Factor Cleansing Face Brush and Cake Butter Whipped Body Butter.

There are also two eyeshadow palettes up for grabs. The Sweet Slice Palette features seven eyeshadows and one blush in glittery, neutral shades like Just Chillin' and Juicy and comes in cute watermelon packaging. The Keep Calm, Sunnies On eyeshadow palette is an eight-shade eye and cheek palette featuring matte and glitter shimmer finishes with pops of colour.

Where can you shop the range?

The Sugar Rush line was dropped this morning both on the Tarte Cosmetics site and at Ulta Beauty. A couple of the products, like the Sweet Slice Palette, are available to order but won't ship for another couple of days, meaning you'll have to wait a little bit longer to get stuck into your sweet treats. It'll be worth it, though, to stock up on a range of products we know will be high quality, but at a more affordable price point.

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