Target is officially going live with Afterpay
Target joins Myer as the second Australian department store to go live with Afterpay. Who will be next?
News broke this morning that department store Target has officially signed on to start offering Afterpay to its customers.
According to a press release issued by the Afterpay Touch Group earlier this morning, "From later this month, Afterpay will be available on Target.com.au for online purchases and click and collect in store."
And since there are just a few days left in this month, we might see Afterpay offered at Target within the next four days.
The agreement will see Afterpay being offered only to online customers initially. But who knows what will happen after that? Afterpay is successfully offered at a number of retailers in store as well as online.
"A partnership with Target provides an incredible opportunity for Afterpay to continue to offer its customers more choice, and it will further driver our millennial to mass customer expansion strategy," said Head of Afterpay Nick Molnar. "Lay-by has been a core offering for department stores and we're excited to bring buy now pay later to the next generation, where customers can receive the products upfront."
With Myer, Big W and Target – three key players in the Australian retail market – now offering Afterpay, there's no telling what's next, especially with retailers scrambling for a competitive edge in the lead-up to the launch of Amazon in Australia. Will it be Kmart next? Or will it be David Jones? Stay tuned for more details as they emerge.
And if you'd like to see a full list of stores that currently offer Afterpay, head to our Afterpay directory.