8 fashion brands taking steps towards sustainability (and not just on Earth Day)

Posted: 22 April 2021 11:28 am

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Do good and look good by supporting brands that put the environment first.

It's no secret that the fashion industry has a huge impact on the environment. In fact, it's the second-largest polluter in the world. It doesn't help that we're consuming twice as much fashion as we were 20 years ago (according to a study by Levi's).

Even if you have a passion for fashion, there's plenty you can do to make better shopping choices without sacrificing style. So, in the spirit of Earth Day, we've rounded up some of our fave fashion brands to shop with if you're looking to make your closet more mindful today and every day.


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Super popular Australian denim brand NOBODY DENIM is making strides to be more sustainable from its factory in Melbourne. For example, the brand has reduced its water use by 50% across its stone washing and bleaching processes since 2017. It also reuses offcuts to limit textile waste and invests in energy-efficient machinery and lighting to reduce its carbon footprint.

In the spirit of investing in your clothes for the long run, NOBODY DENIM also offers a repair service on jeans in the first 12 months. If you want to know more, there is a super detailed breakdown of its ethical and sustainability practices on its website.

2. Ralph Lauren

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Source: Ralph Lauren

Ralph Lauren has launched a new take on its classic polo top in a pledge to reduce plastic waste. Each Earth Polo is made using an average of 12 recycled plastic bottles and offers the same craftsmanship that you'd expect from the original, timeless piece.

The polo is part of the brand's commitment to recycling 170 million plastic bottles across its products by 2025.


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Source: RE/DONE

LA brand RE/DONE restores and upcycles vintage clothes and fabrics to create classic mid-century-inspired pieces that'll last a lifetime. It first launched with a line of repurposed Levi's jeans in 2014 and has since expanded into tees, sweats, dresses and suits. Since then, RE/DONE has diverted over 145,000 garments from landfill.

If you needed any more convincing that RE/DONE is a brand to follow, its pieces have been donned by IT gals including Bella and Gigi Hadid, Kendall Jenner and Emily Ratajkowski.

4. Reformation

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Source: Reformation

LA-based and ultimate cool gal brand Reformation creates timeless pieces that will have a place in your closet long after the trend is over. It's a 100% carbon neutral company that uses upcycled materials and balances all of the water and waste used to make its goodies.

Reformation uses a RefScale to track the environmental impact of each item, which you'll also receive when you shop with them. The mission doesn't end there either, with Reformation determined to become climate-positive by 2025.


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Australian cult fashion fave ONE TEASPOON has its lush new Dreamworld line that uses recycled fabrics (like cut offs from old Levi's jeans) and organic cotton. Beyond the Dreamworld range, ONE TEASPOON has a goal that all of its denim will be made of 20-30% recycled materials in the future.

According to Good On You, 2 billion pairs of jeans are produced every year and 3,781 litres of water is used to produce just one pair of jeans. Cotton also accounts for 16% of insecticides and 6.8% of herbicides used in the world. Yikes. When you're shopping for new jeans, you can help reduce your impact by choosing brands that use recycled and organic materials.

6. Levi's

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Image: Levi's

Denim juggernaut Levi's has launched a "Buy Better, Wear Longer" sustainability campaign just in time for Earth Day. Levi's is encouraging consumers to invest in high-quality threads that they can rock for a lifetime, rather than a season.

Beyond the campaign, Levi's has been doing the work to reduce its environmental impact in recent years. It's saved 4.2 billion litres of water since 2011 and it sources 75% of its cotton from more sustainable sources. It also recently launched a SecondHand hub, so you can now shop vintage Levi's through the site.

7. Spell

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Image: Spell

Byron Bay brand Spell is stitching new life into its archive prints with the Spell Renew range. Available from Wednesday 21 April, the capsule collection was created entirely from fabric off-cuts that would otherwise go to waste. It includes a range of patchwork gowns, robes, face masks, cushion covers, beeswax wraps, coin purses and cute little bloomers.

There's only a limited amount of dead-stock available in particular prints, so you'll need to jump on this collection quick sticks if you want to grab a piece before it sells out.

8. Lovehoney

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Image: Lovehoney

Sustainability is sexy, baby. The Lovehoney Mindful collection includes a range of lingerie and underwear composed of renewed lace and regenerated nylon that would otherwise end up in landfill or waterways. The range spans across size 8-26, which deserves another big tick in our books.

These are just a couple of the brands taking steps to be more sustainable in 2021. If you want more ideas, head to our roundup of beauty brands and high-street fashion retailers with a sustainable mission. You can also use the Good On You website to compare how brands impact people, the planet and animals, so you can shop with retailers that align with your values.

Check out our Finder Green hub to see how else you can make more eco-friendly choices with your coin.

Need help restocking your wardrobe? Check out the latest fashion deals, see retailers with free shipping offers and shop across our extensive buying guides.

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