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12 sustainable beauty brands you need to know about

Discover the labels that are both good for you and for the environment

As much as we love beauty products, there's no denying that many of them have quite a negative impact on the environment. Luckily, organic and sustainable products are becoming prioritised by many companies as they attempt to do what's right by their shoppers and by the environment.

With so many brands on the beauty market, though, which ones can we consider sustainable? We take a look at the labels dedicated to reducing waste and giving back to nature so that you can feel good about your beauty purchases.


1. Ethique

Ethique is a brand truly passionate about ridding the world of waste. Creating natural beauty bars, Ethique offers an alternative to plastic bottles. The products are created with biodegradable ingredients and compostable packaging, meaning that they leave no waste behind.

To date, Ethique has already stopped over 3.3 million plastic bottles from being made and disposed of into landfills. The brand is also cruelty-free, carbon neutral and is New Zealand's highest scoring BCorp (the fair trade symbol of the business world) company, giving you plenty of reasons to shop its products.

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2. Sukin

Each of Sukin's skin and beauty product formulas are grey water safe, meaning they will not cause damage to waterways or animals once they're washed down the drain.

The products are also vegan, biodegradable and carbon neutral, which means that the company offsets each carbon emission it makes. The brand also uses BPA-free packaging and 100% recyclable PET plastic on nearly all of its products.

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3. The Body Shop

Major beauty label The Body Shop has set itself a number of sustainability goals that it promises to reach by 2020. From delivering on new sustainable packaging designs to building bio-bridges to protect and regenerate 75 million square metres of habitat, the campaign is quite an impressive one.

The label has also pledged to power all of its stores with renewable or carbon balanced energy and ensure that at least 70% of its total product packaging does not contain fossil fuels.

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4. Antipodes

Antipodes is an organic skincare and beauty brand committed to ethical and sustainable business practices. The label tries to minimise its impact on the planet by investing in biodegradable boxes, using vegetable inks for printing and using recyclable glass bottles and jars.

The brand is also passionate about the environment, finding ingredients from the purest pollution-free sources and officially partnering with World Wide Fund for Nature (WWF).

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5. Lush

Cult-favourite cosmetics retailer Lush is making strides to ditch as much waste as possible by allowing you to shop a huge range of its products "naked". This means that you can grab everything from body wash to shampoo in solid bars completely devoid of packaging.

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6. Trilogy

Trilogy is an incredibly plastic-conscious brand. Rather than using plastic microbeads in its products, the label has swapped them out for biodegradable alternatives like jojoba wax spheres, to give the same great product experience but with no cost to the environment.

Trilogy's packaging is also recyclable and uses sustainable FSC (Forest Stewardship Council) certified paper and biodegradable, vegetable-based bio-inks and varnishes.

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7. The Humble Co.

If it's time to upgrade your toothbrush, consider making the switch to one by The Humble Co. Made from sustainably grown bamboo, the handle of each toothbrush is 100% biodegradable and the Nylon 6 bristles are BPA free.

All of the packaging from each product is also 100% recycled and compostable, making it easy for you to look after both your dental health and the environment.

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8. SASHAPURE Beauty

SASHAPURE Beauty is the first company to infuse its products with USDA-certified organic, sustainably harvested sacha inchi oil. The oil has 48% more healing power than argan oil and 17 times more omegas 3 and 6 than wild salmon, making SASHAPURE's products incredibly healing and nurturing.

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9. The Australian Natural Soap Company

Natural skincare brand The Australian Natural Soap Company is focused on ethical packaging. Using only recyclable, biodegradable packaging, the brand stays away from all plastics to ensure that no traces of its products are left behind.

The company is also proudly vegan, cruelty-free and palm oil free.

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10. Sana Jardin

Sana Jardin is an ethically and socially conscious luxury fragrance company. Using a zero-waste closed loop system, any harvest and distillation waste from its products are up-cycled into candles and orange blossom water.

The label also teaches Indigenous women the skills to make these up-cycled products in order to provide them with a source of income throughout the year.

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11. Karen Murrell

The packaging for Karen Murrell's range of lipsticks isn't just pretty, it's recyclable too. The stylish black canisters are made of biodegradable corn resin and the lipsticks themselves are made from natural ingredients such as shea butter.

If your lippies are running a little low, consider investing in this line that's good for your lips and for nature too.

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12. Hurraw!

Up to 50% of the packaging from each of Hurraw's lip balms is made from post-consumer recycled materials. The products are also made from the highest quality, fair trade approved ingredients.

Best of all, the balms are super affordable and come in a range of delicious flavours like Black Cherry, Chocolate, Raspberry and Chai Spice.

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More green shopping news and inspiration

Main image: Getty

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