The hottest streetwear brands you’ll want to know about
See the labels blending haute couture and urban fashion to deliver some of the freshest styles around.
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No longer a style simply associated with comfort and convenience, streetwear has risen to become a fashion statement in its own right. With several labels making their way into the high fashion world, now is the time to get acquainted with the hottest brands on the market.
We've rounded up the most talked-about labels around to help you get your streetwear look on point. We've also listed top spots to shop each brand and compared shipping times and prices to help you get your new gear sooner.
If you want some new kicks to go with your purchases, you can also check out all the latest sneaker news.
Off-white is currently one of the hottest brands around and it isn't hard to see why. Founded by Louis Vuitton's artistic director, Virgil Abloh, the brand has become a cult-favourite mix of high fashion and streetwear. In fact, the label is often seen gracing major fashion catwalks and has also been spotted on major celebrities like Rihanna and Travis Scott.
Where to shop Off-white online:
A true streetwear OG, American skateboard and clothing label Supreme is a must-have for street style enthusiasts. The brand drops limited supplies of new stock weekly, meaning that there are always original styles on offer. Supreme has also worked with a slew of artists and designer labels like Louis Vuitton to help push streetwear firmly into the luxury fashion space.
Where to shop Supreme online:
Nike may be one of the biggest names in sportswear, but its lifestyle range is not to be overlooked. Equal parts stylish and comfortable, the line of jackets, tees and hoodies will have you looking fresh in no time. Not to mention, its footwear line is credited with helping the rise of sneaker culture, so you might want to grab yourself a pair or two of the iconic Swoosh kicks.
Where to shop Nike online:
Similar to Nike, adidas has transcended its athletic label and has instead become a top street style brand. The creation of Kanye West's Yeezy line has helped to cement this status, with the sneaker range quickly becoming one of the most sought after collections on the market.
Where to shop adidas online:
If you thought Stüssy was "so 80s", think again. Often considered to be the original streetwear label, Stüssy has grown from a small graphic tee business to a major surf and skatewear brand. Made from high-quality, comfortable materials, the range of tees, crew necks, shorts and oversized hoodies brings the hottest styles straight from the streets of LA.
Where to shop Stüssy online:
Japanese district Harajuku is known all over the world for its colourful and quirky fashion styles. Which is why A Bathing Ape, or BAPE, is a brand to jump on if you're after streetwear that's a little off-kilter. Featuring iconic camo prints and ape head motifs, the label is definitely not afraid to be bold and just a little bit weird.
Where to shop BAPE online:
Founded by Pharrell Williams, it's hardly a surprise that Billionaire Boys Club has risen to become a red-hot label in the streetwear scene. Boasting a range of colourful and unique gear, the brand gives off major 90s vibes. While most of the apparel can be consider unisex, a sister label called Icecream also exists to cater specifically to the ladies.
Where to shop Billionaire Boys Club online:
Created by Balenciaga's current creative director, Demna Gvasalia, streetwear-come-luxe label Vetements is known for creating a stir. Offering up a range of tongue-in-cheek garments, it is now one of the most talked-about names in the industry. The label often walks the line between sleek and grunge, with a very diverse range of styles on offer.
Where to shop Vetements online:
While it may have risen to popularity in the naughties, OBEY remains a force to be reckoned with. With deep roots in the skating and punk countercultures, the label has an edge that makes it popular with street style enthusiasts. Created by American street artist Shepard Fairey, the brand is also known for its biting ideology, with the sarcastic command to "obey" hoping to inspire consumers to think for themselves.
Where to shop OBEY online:
Similar to BAPE, UNDERCOVER rose from a Harajuku-based label to become a worldwide sensation. With founder Jun Takahashi describing the style as "cute but scary, beautiful but ugly", UNDERCOVER's wear is inspired by a contrasting mix of influences. One influence that features quite heavily though the style is the UK punk movement, which can be seen in the graphic tees, tartan scarves and footwear designs.
Where to shop UNDERCOVER online:
Another major player in the streetwear scene, HUF has been around since the early 90s. The namesake label was created by professional skateboarder Keith Hufnagel after a stint riding for Stüssy. The brand is now a one-stop shop for all things skate and surf related, and it continues to deliver some of the hottest street styles around.
Where to shop HUF online:
Founded by sneaker designer, Ronnie Fieg, it should come as no surprise that KITH is something of a coveted name in the sneaker scene. Alongside an array of on-trend kicks, the brand also boasts an apparel range that often collaborates with some rather unexpected labels. Most recently, KITH has produced collections with both Coca-Cola and Barbie, resulting in some truly unique limited-edition products.
Where to shop KITH online:
13. Odd Future
Odd Future Wolf Gang Kill Them All or, simply, Odd Future, started out as a hip-hop collective headed by Tyler, The Creator. The group went on to create a streetwear clothing line of the same name, which saw an array of shirts, hats, sweatshirts, socks and stickers. All of the apparel from the line is influenced by members from the group, such as Hodgy Beats, Earl Sweatshirt and Domo Genesis, meaning that you can find some truly epic streetwear styles here.
Where to shop Odd Future online:
Originally known for its innovative T-shirt fits, Parisian label Carré now specialises in men's street styles. Offering up a selection of sleek wear, the brand focuses on high-quality fabrics and perfect fits. If you feel like you've seen the Carré label around, you probably have. From Macklemore to Diplo, there are plenty of celebs out there rocking the brand.
Where to shop Carré online:
15. The Hundreds
Cali label The Hundreds is a two-part project that not only boasts a line of epic streetwear, but also a media platform dedicated to Global Street Culture. The clothing line includes standout gear like graphic tees, denim, outwear and snapbacks, and it often collaborates with major brands like adidas and Disney.
Where to shop The Hundreds online:
Retailer shipping times
Now that you know the best streetwear labels to shop, find out which retailers will get your new gear to you the fastest. Note that not all mentioned retailers are listed here as their international shipping rates and time frames vary and are dependent on weight and size.
|Retailer||Standard shipping||Delivery time||Express shipping||Delivery time|
|adidas||Orders over $100 free,|
$8.50 for orders below
|2-5 business days||N/A||N/A|
|ASOS||Orders over $40 free,|
$5 for orders below
|6 business days||Orders over $125 free when code applies,|
$14.99 for orders below
|2 business days|
|Carré online||Orders over $50 free,|
$5 for orders below
|5-10 business days||All orders $10||1-3 business days|
|City Beach||Orders over $75 free,|
$7.99 for orders below
|7-10 business days||N/A||N/A|
|Culture Kings||Orders over $100 free,|
$5 for orders below
|3-10 business days||All orders $10||1-3 business days|
|END.||Orders over $300 free,|
$19.95 for orders below
|4-7 business days||N/A||N/A|
|Farfetch||Costs vary, flat fee offered on orders over $300||N/A||N/A||N/A|
|General Pants Co.||Orders over $75 free,|
$10 for orders below
|3-5 business days||Orders over $75||Next business day for most areas|
|HUF online||Costs calculated by FedEx||2-12 business days||N/A||N/A|
|THE ICONIC||Orders over $50 free, costs vary for orders under $50 depending on location||Within 2 business days for most orders||Orders over $50 $3.95,|
$10.95 for orders below (Sydney metro only)
|Next business day|
|JD Sports||Orders over $150 free,|
$6 for orders below
|3-8 business days||N/A||N/A|
|MATCHESFASHION||N/A||N/A||All orders $20||3-4 business days|
|Nike||Orders over $100 free,|
$7.95 for orders below
|4-12 business days||All orders $20||3-7 business days|
|Nordstrom||Costs calculated by Borderfree||5-13 business days||N/A||N/A|
|OBEY online||All orders free||1-6 business days for metro, 5-13 for rural||All orders $9.95||1-3 business days|
|Rebel Sport||Price based on size and weight of order||N/A||Available in certain areas only, price based on size and weight of order||N/A|
|SSENSE||Orders over $450 free,|
$40 for orders below
|3-5 business days||N/A||N/A|
|Stussy Online||All orders $10||N/A||All orders $17||N/A|
|SurfStitch||Orders over $150 free,|
$7.95 for orders below
|1-5 business days||Orders over $50 free,|
$5.95 for orders below
Looking for a hot deal on streetwear? Check out the latest offers:
Popular THE ICONIC coupon codes
|Last checked||Code description||Code|
|23 Mar 2021||$20 off your first order||FIN****|
|20 Apr 2021||30% off 11,000+ styles||DIR****|
|7 Apr 2021||FREE gift with purchase||FRE****|
|20 Apr 2021||25% off: Autumn Shopping Event||********|
|23 Mar 2021||Up to 60% off: Mid-Season Sale||********|
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