Sports Flick: Breaking down Australia’s latest sports streaming service
Previously a small, little-known streaming service, Sports Flick is now trying to shake up the Australian sports marketplace.
We’re reader-supported and may be paid when you visit links to partner sites. We don’t compare all products in the market, but we’re working on it!
Sports streaming has slowly and steadily emerged as a new force in the Australian broadcasting landscape. While Netflix and more recently Disney+ have gouged their chunk of the market, sports streaming has been slower to establish itself.
Professional sport was once the exclusive domain of network television and then pay TV, with enormous sums paid for the lucrative broadcast rights. But that too has seen a gradual shift thanks to options like Kayo Sports and Optus Sport.
Now a Sydney-based streamer is trying to elbow its way into the market.
What is Sports Flick?
Sports Flick launched back in 2017 according to its LinkedIn page and began quietly snapping up extremely niche content for subscribers to stream. Think Serbian rugby league, Nicaraguan football and an outfit called Future Wrestling Australia for starters.
But it has big plans and, according to reports, plenty of funds. Sports Flick has added competitions like the Australian Baseball League, Korea's K-League, the UEFA Women's Champions League and the Austrian Bundesliga (that's right not the German Bundesliga) to its stable. The Korean and Austrian deals were announced just six days apart between February and March this year.
Now it is planning to land a major fish in the sports streaming pond.
"Sports Flick has a goal to become the number one location for football in Australia," Michael Turner, general manager of Sports Flick, said in a company statement.
What's next for Sports Flick?
In late February, Sports Flick is said to have secured one of the biggest football competitions in the world.
In a reported $60 million deal starting in the 2021/22 season, Sports Flick has attempted to snatch the rights away from Optus Sport. Optus boasts the English Premier League. That makes it a virtual must for Australian fans of the world game.
How much is Sports Flick?
There are two models for signing up to the platform. You can get the annual pass for $99.99, which is actually $109.99 after tax. Otherwise it costs $14.99 a month or $16.49 after tax.
It also has pay-per-view events which incur an additional charge. To access an event called XFC 47, for example, Australia's answer to UFC, it will cost you $19.99. Serbian rugby league is also under the PPV banner for $5.79.
What's next for Sports Flick?
It's hard to say. It would seem the company has deep pockets and plenty of backing from its group of investors. It will also be banking on loads of sign-ups if it is to make such a large outlay for rights to the Champions League.
If it continues to grow and proves successful, the sky could be the limit when it comes to broadcast rights. There's also the fear of course that it could bite off more than it can chew. It will be a concerning situation for football fans right now. But a little extra competition in the marketplace is usually a good thing.
How does Sports Flick compare
We update our data regularly, but information can change between updates. Confirm details with the provider you're interested in before making a decision.
More guides on Finder
Paramount Plus review: Boldly going where SVOD has gone before?
10 All Access has evolved into the new streaming service Paramount Plus, but can it offer enough content to stand out?
How to watch Italy vs England Euro 2020 final live and free in Australia
Football giants Italy and England ready to battle it out to be crowned champions of Europe in the Euro 2020 final.
Man City vs Chelsea UEFA Champions League final: Start time and how to watch in Australia
Manchester City can finally secure the prize they want most when they take on Chelsea in the Champions League final.
Kayo Sports vs Stan Sport: Which streaming option covers all bases?
Kayo Sports has established itself on the market and Stan Sport has joined the fray. How do the platforms compare?
How to watch Everton vs Manchester United Carabao Cup quarter-final live and free in Australia
Locked together in the Premier League, Everton and Manchester United will now meet in an intriguing Carabao Cup quarter-final.
Exclusive interview: DAZN EVP Joe Markowski talks Australian launch
DAZN EVP Joe Markowski explains how the sports streaming service will succeed in Australia.
How to watch UEFA Champions League final PSG vs Bayern live in Australia
European royalty Bayern Munich face first-time finalists PSG in a blockbuster UEFA Champions League decider.
How to watch Brentford vs Fulham EFL Championship play-off final live and free in Australia
The EFL Championship play-off final is here, with Brentford taking on Fulham for a place in the Premier League.
beIN SPORTS CONNECT has a free trial: What do you get?
New customers to beIN SPORTS CONNECT can access a generous free trial. This is how.
How to watch Cardiff City vs Fulham EFL Championship play-off live and free in Australia
Cardiff City and Fulham, two teams only recently in the Premier League, try to get back there again through the play-offs.
Ask an Expert