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10 stores like H&M for affordable fashion in Australia

Information verified correct on March 28th, 2017

Love H&M? You'll love these 10 stores just as much.

H&M is one of the biggest fashion retailers in the world. It is best known for its affordable, high-quality and fashion-forward styles. Whether you’re looking for a chic jumpsuit or quality basics and functional gym wear, H&M caters to all tastes, styles and occasions for women, men, children and babies.

One of the biggest downfalls of H&M, particularly for Australian customers, is that you can only shop in-store. H&M Australia currently doesn’t  offer online shopping. If you can’t make to it a H&M store and want to shop for similar products, here are 11 alternative online stores like H&M you can shop at right now.


boohoo teen

1. Boohoo

The #1 alternative to H&M, Boohoo brings you the latest in both men and women’s fashion at an affordable price. With up to 100 new styles dropped daily, there’s something to suit everyone.

  • Free Super Saver shipping on orders over $40
  • 28-day returns
  • 20% off for students

Shop Boohoo


Boohoo_1

2. Miss Selfridge

For young, flirty and fun fashion pieces, you can’t look past Miss Selfridge. Whether you’re looking for a cute dress for a first date or a denim pinny for your next summer festival, you’ll always be ahead of the fashpack. Celebrity fans include Miley Cyrus, Rihanna and Jessie J.

  • Free standard delivery on orders over £50
  • 20% off for students
  • Gift cards available
  • 14-day returns
  • Sign up for the newsletter and receive 10% off your next order

Shop Miss Selfridge


amaroso boutique 3

2. Amaroso Boutique

Shop pretty Amaroso Boutique for flirty, flattering and feminine styles. This online boutique has an emphasis on empowering women - helping ladies to feel more confident inside and out.

  • Sign up for the newsletter for 10% off
  • Flat express shipping fee of $4.96 Australia-wide
  • Same-day dispatch - most deliveries arrive within 1-3 business days
  • Use Afterpay for orders of up to $1200

Shop Amaroso Boutique


TopShop

4. Topshop

Known for its fashion-forward items and eclectic British style, Topshop offers similar products to H&M. With a variety of men and women’s apparel, footwear and accessories, it’s never been easier to look stylish and chic.

  • Free standard shipping on orders over £100
  • 10% off for students
  • 14-day returns
  • Gift cards available

Shop Topshop


FrreePeople

5. Free People

Free People is the ultimate bohemian fashion destination, promoting free living and spirituality through fashion, music and art.

  • Free standard shipping on orders over USD$100
  • Sign up to the newsletter for the latest offers and free shipping for your first order
  • Get early access to sales and exclusive promotions by downloading the Free People app
  • Gift cards available

Shop Free People

Free shipping over $100 to US, CA and AU

Receive free shipping on orders over $100 at Free People.


Missguided

6. Missguided

With new threads landing every day, another great alternative to H&M is Missguided, the ultimate fast fashion brand. Think the latest celebrity-inspired styles at an affordable price.

  • Free standard shipping on orders over $80
  • 14-day returns
  • Student discount

Shop Missguided


ASOS_2

7. ASOS

ASOS offers fashion, footwear and accessories similar to H&M. The fashion retailer sells over 850 brands and 40,000 styles across men and women’s fashion, making it the ultimate one-stop shop for the fashion-conscious.

  • Free standard shipping for orders over $40
  • For returns, ASOS offers same-day courier pick up, Australia Post or Parcel Point drop-off
  • 10% off for students

Shop ASOS


TheIconic

8. THE ICONIC

THE ICONIC is a shopaholic's haven with hundreds of local and international brands available including Nike, Camilla & Marc, Sass & Bide, Adidas, G-Star Raw, Ben Sherman, C/MEO COLLECTIVE and J Brand.

  • Free shipping on orders over $50
  • 15% off for students
  • Free returns for 100 days
  • Sign up for THE ICONIC newsletter and get $10 off your next order
  • Gift cards available

Shop The Iconic

500+ new styles added - up to 50% off

Get 500+ new styles added and up to 50% off at The Iconic


Uniqlo

9. Uniqlo

For high-quality, innovative, functional and affordable basics, you can’t go past Uniqlo. Like H&M, it stocks casual clothing and accessories for men, women, kids and babies.

  • Free shipping on orders over $50
  • Shop online and keep up-to-date with the latest news and styles via the Uniqlo app.
  • 30-day returns

Shop Uniqlo


cotton on 1 - edited

10. Cotton On

For trendy basics and comfortable styles, try Aussie-staple Cotton On. Similar to H&M this retailers has a focus on fashion and affordability - meaning you can nail that perfect look without breaking the bank.

  • Free shipping on orders over $55
  • Shop multiple stores at once - Cotton On Body, Rubi Shoes, Typo and Cotton On Kids
  • In-store returns available

Shop Cotton On


Which of these alternative retailers offer free delivery?

  • Boohoo: free delivery on orders over $40
  • Miss Selfridge: free delivery on orders over £50
  • Topshop: free delivery on orders over £100
  • Free people: free delivery on orders over USD$100
  • Missguided: free delivery on orders over $80
  • ASOS: free delivery on orders over $40
  • THE ICONIC: free delivery on orders over $50
  • UNIQLO: free delivery on orders over $50
  • Cotton On: Orders over $55

Want to shop at fashion stores like H&M for less? Use one of our coupons:

Free Pouch with Orders $150+

Get free pouch with orders $150+ at Rebecca Minkoff. Conditions Apply

FREE standard shipping within USA

Receive free standard shipping within the 50 United States and the District of Columbia. Not valid on international orders or ShopRunner orders. Conditions apply.

Save up to 40% on kids winter coats from The North Face

You can now save up to 40% on kids winter coats from The North Face at Nordstrom. Conditions Apply

47%-69% Off

Get 47%-69% off Women Fashion Sunglasses at SammyDress. Conditions Apply

6% Off Coupon for New Arrival

Get 6% off coupon for new arrival at SammyDress. Conditions Apply

Show code & visit siteHE****

After the store tab opens, come back to copy the code

Up to 50% off selected lines

Enjoy up to 50% off selected lines at Sweaty Betty. Conditions Apply

25% off throughout the store

Get 25% off throughout the store at Debenhams. Conditions Apply

20% off dresses for Autumn Racing season

Simply use the code to get 20% off dresses for Autumn Racing season.

Show code & visit siteRA****

After the store tab opens, come back to copy the code

Up to 50% off women's lingerie + FREE shipping

Get up to 50% off women's lingerie with free shipping at Light In The Box. Conditions apply.

$5 off women's fur coat

Simply use the code to get $5 off women's fur coat at Light In The Box. Conditions apply.

Show code & visit siteSA****

After the store tab opens, come back to copy the code

2 for $20 and 3 for $30 mix and match basics

Get 2 for $20 and 3 for $30 mix and match basics at Supre. Conditions Apply

Save 15% when you spend $70

Save 15% when you spend $70 at Katies. Valid on full price styles only. Excludes sale and special offer items.

Show code & visit siteVC****

After the store tab opens, come back to copy the code

$30 off when you subscribe to newsletter

Sign up to the Birdcage newsletter and get $30 off your first order.

Up to 50% off in the sale

Save up to 50% off in the sale section at THE ICONIC. Stock is limited.

10% off all orders

Get 10% off all orders when you use the code at checkout.

Show code & visit siteWG****

After the store tab opens, come back to copy the code

10% off full priced items

Simply use the code to get 10% off full priced items at Dissh. Valid online only. Conditions apply.

Show code & visit siteFB****

After the store tab opens, come back to copy the code

10% off the original price

Simply use the code to get 10% off the original price at Ally Fashion. Conditions apply.

Show code & visit siteAF****

After the store tab opens, come back to copy the code

Dresses $32 and under

Shop for elegant dresses for just $32 or less.

40% off select women's styles

Get 40% off select women's styles from Caslon, Halogen and more. While supplies last.

Tops from $9

Save big when you shop for tops from $9 at Missguided.

Denim from $30

Shop for denim from $30 at Missguided.

Up to 75% off clearance items

Shop Boohoo's clearance section and save up to 75% on the regular price.

Stephanie Yip

Stephanie is a journalist, avid traveller and all-round bargain hunter. If there's an online coupon code, deal or cheap flight available, she'll know about it. And she'll let you know about it, too.

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