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10 stores like H&M for affordable fashion in Australia

Information verified correct on January 24th, 2017

Love H&M? You'll love these 10 stores just as much.

H&M is one of the biggest fashion retailers in the world. It is best known for its affordable, high-quality and fashion-forward styles. Whether you’re looking for a chic jumpsuit or quality basics and functional gym wear, H&M caters to all tastes, styles and occasions for women, men, children and babies.

One of the biggest downfalls of H&M, particularly for Australian customers, is that you can only shop in-store. H&M Australia currently doesn’t  offer online shopping. If you can’t make to it a H&M store and want to shop for similar products, here are 11 alternative online stores like H&M you can shop at right now.


boohoo teen

1. Boohoo

The #1 alternative to H&M, Boohoo brings you the latest in both men and women’s fashion at an affordable price. With up to 100 new styles dropped daily, there’s something to suit everyone.

  • Free Super Saver shipping on orders over $40
  • 28-day returns
  • 20% off for students

Shop Boohoo


Boohoo_1

2. Miss Selfridge

For young, flirty and fun fashion pieces, you can’t look past Miss Selfridge. Whether you’re looking for a cute dress for a first date or a denim pinny for your next summer festival, you’ll always be ahead of the fashpack. Celebrity fans include Miley Cyrus, Rihanna and Jessie J.

  • Free standard delivery on orders over £50
  • 20% off for students
  • Gift cards available
  • 14-day returns
  • Sign up for the newsletter and receive 10% off your next order

Shop Miss Selfridge


amaroso boutique 3

2. Amaroso Boutique

Shop pretty Amaroso Boutique for flirty, flattering and feminine styles. This online boutique has an emphasis on empowering women - helping ladies to feel more confident inside and out.

  • Sign up for the newsletter for 10% off
  • Flat express shipping fee of $4.96 Australia-wide
  • Same-day dispatch - most deliveries arrive within 1-3 business days
  • Use Afterpay for orders of up to $1200

Shop Amaroso Boutique


TopShop

4. Topshop

Known for its fashion-forward items and eclectic British style, Topshop offers similar products to H&M. With a variety of men and women’s apparel, footwear and accessories, it’s never been easier to look stylish and chic.

  • Free standard shipping on orders over £100
  • 10% off for students
  • 14-day returns
  • Gift cards available

Shop Topshop

Free Standard Delivery on orders over £50

Get a free standard delivery on orders over £50 or over made in a single transaction online at Topshop. This is entitled for residents in UK, Ireland and Australia.


FrreePeople

5. Free People

Free People is the ultimate bohemian fashion destination, promoting free living and spirituality through fashion, music and art.

  • Free standard shipping on orders over USD$100
  • Sign up to the newsletter for the latest offers and free shipping for your first order
  • Get early access to sales and exclusive promotions by downloading the Free People app
  • Gift cards available

Shop Free People

Free shipping over $100 to US, CA and AU

Receive free shipping on orders over $100 at Free People.


Missguided

6. Missguided

With new threads landing every day, another great alternative to H&M is Missguided, the ultimate fast fashion brand. Think the latest celebrity-inspired styles at an affordable price.

  • Free standard shipping on orders over $80
  • 14-day returns
  • Student discount

Shop Missguided


ASOS_2

7. ASOS

ASOS offers fashion, footwear and accessories similar to H&M. The fashion retailer sells over 850 brands and 40,000 styles across men and women’s fashion, making it the ultimate one-stop shop for the fashion-conscious.

  • Free standard shipping for orders over $40
  • For returns, ASOS offers same-day courier pick up, Australia Post or Parcel Point drop-off
  • 10% off for students

Shop ASOS


TheIconic

8. THE ICONIC

THE ICONIC is a shopaholic's haven with hundreds of local and international brands available including Nike, Camilla & Marc, Sass & Bide, Adidas, G-Star Raw, Ben Sherman, C/MEO COLLECTIVE and J Brand.

  • Free shipping on orders over $50
  • 15% off for students
  • Free returns for 100 days
  • Sign up for THE ICONIC newsletter and get $10 off your next order
  • Gift cards available

Shop The Iconic

500+ new styles added - up to 50% off

Get 500+ new styles added and up to 50% off at The Iconic


Uniqlo

9. Uniqlo

For high-quality, innovative, functional and affordable basics, you can’t go past Uniqlo. Like H&M, it stocks casual clothing and accessories for men, women, kids and babies.

  • Free shipping on orders over $50
  • Shop online and keep up-to-date with the latest news and styles via the Uniqlo app.
  • 30-day returns

Shop Uniqlo


cotton on 1 - edited

10. Cotton On

For trendy basics and comfortable styles, try Aussie-staple Cotton On. Similar to H&M this retailers has a focus on fashion and affordability - meaning you can nail that perfect look without breaking the bank.

  • Free shipping on orders over $55
  • Shop multiple stores at once - Cotton On Body, Rubi Shoes, Typo and Cotton On Kids
  • In-store returns available

Shop Cotton On


Which of these alternative retailers offer free delivery?

  • Boohoo: free delivery on orders over $40
  • Miss Selfridge: free delivery on orders over £50
  • Topshop: free delivery on orders over £100
  • Free people: free delivery on orders over USD$100
  • Missguided: free delivery on orders over $80
  • ASOS: free delivery on orders over $40
  • THE ICONIC: free delivery on orders over $50
  • UNIQLO: free delivery on orders over $50
  • Cotton On: Orders over $55

Want to shop at fashion stores like H&M for less? Use one of our coupons:

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Get 10% off exclusive labels at THE ICONIC. Minimum spend is $79. Only on full price items from Atmos&Here, Zalora, Zalora Basics, H-Wood, Spurr, Spurr Basics, Staple Superior and Double Oak Mills. T&Cs apply.

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Up to 70% off + FREE express shipping on all orders over $300

Get up to 70% off plus free express shipping on all orders over $300 at NET-A-PORTER. Valid for a limited time only.

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Get 50% off everything at Boohoo. Excludes sale items. T&Cs apply.

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Missguided is offering a huge 40% off their casual range. Hurry, limited time only.

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Extra 25% off women's, men's and more

Take An Extra 25% off a range of already reduced women's, men's and children's fashion, shoes and accessories at David Jones. Conditions Apply

Up to 50% off sale + Free Returns on all orders

THE ICONIC is offering up 50% off sale items while stocks last.

Up to 70% off + FREE express shipping on all orders over $300

Get up to 70% off sale plus free express shipping on all orders over $300 at NET-A-PORTER.

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Simply use the code to get 30% off everything in the sale at Pretty Little Thing. Excluding sale items.

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Missguided is offering up to 75% off everything in the sale section. Limited stock.

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Receive free express shipping on your orders at City Beach.

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Get up to 70% off sale items at Dissh.

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Save up to 50% off in the sale section at THE ICONIC. Stock is limited.

Up to 50% off sale items, shoes and regular price items + FREE shipping on orders over $99

Get 50% off sale items, 40% off shoes, 25% off regular price items and free shipping on orders over $99 at Fashion to Figure.

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Get up to 65% off Valentine's Day gifts at SammyDress.com.

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Get up to 70% off spectacular selections for women and men at Saks Fifth Avenue. Valid online and in stores only.

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Get 50% off all shorts at Jeanswest. Including women's, men's and maternity ranges.

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Shop for elegant dresses for just $32 or less.

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Get 40% off select women's styles from Caslon, Halogen and more. While supplies last.

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Save big when you shop for tops from $9 at Missguided.

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Shop Boohoo's clearance section and save up to 75% on the regular price.

Stephanie Yip

Stephanie is a journalist, avid traveller and all-round bargain hunter. If there's an online coupon code, deal or cheap flight available, she'll know about it. And she'll let you know about it, too.

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