10 stores like H&M for affordable fashion in Australia

Love H&M? You'll love these 10 stores just as much.

H&M is one of the biggest fashion retailers in the world. It is best known for its affordable, high-quality and fashion-forward styles. Whether you’re looking for a chic jumpsuit or quality basics and functional gym wear, H&M caters to all tastes, styles and occasions for women, men, children and babies.

One of the biggest downfalls of H&M, particularly for Australian customers, is that you can only shop in-store. H&M Australia currently doesn’t offer online shopping. If you can’t make to it a H&M store and want to shop for similar products, here are 11 alternative online stores like H&M you can shop at right now.

1. Boohoo
The #1 alternative to H&M, Boohoo brings you the latest in both men and women’s fashion at an affordable price. With up to 100 new styles dropped daily, there’s something to suit everyone.

  • Free Super Saver shipping on orders over $40
  • 28-day returns
  • 20% off for students

Go to Boohoo website View coupon codes for Boohoo

2. Miss Selfridge
For young, flirty and fun fashion pieces, you can’t look past Miss Self ridge. Whether you’re looking for a cute dress for a first date or a denim pinny for your next summer festival, you’ll always be ahead of the fashion pack. Celebrity fans include Mile

  • Free standard delivery on orders over £50
  • 20% off for students
  • Gift cards available
  • 14-day returns
  • Sign up for the newsletter and receive 10% off your next order

Go to Miss Selfridge website View coupon codes for Miss Selfridge

3. Amaroso Boutique
Shop pretty Amaroso Boutique for flirty, flattering and feminine styles. This online boutique has an emphasis on empowering women - helping ladies to feel more confident inside and out.

  • Sign up for the newsletter for 10% off
  • Flat express shipping fee of $4.96 Australia-wide
  • Same-day dispatch - most deliveries arrive within 1-3 business days
  • Use Afterpay for orders of up to $1200

Go to Amaroso Boutique website View coupon codes for Amaroso Boutique

4. Free People
Free People is the ultimate bohemian fashion destination, promoting free living and spirituality through fashion, music and art.

  • Free standard shipping on orders over USD$100
  • Sign up to the newsletter for the latest offers and free shipping for your first order
  • Get early access to sales and exclusive promotions by downloading the Free People app
  • Gift cards available

Go to Free People website View coupon codes for Free People

5. Missguided
With new threads landing every day, another great alternative to H&M is Missguided, the ultimate fast fashion brand. Think the latest celebrity-inspired styles at an affordable price.

  • Free standard shipping on orders over $80
  • 14-day returns
  • Student discount

Go to Missguided website View coupon codes for Missguided

ASOS offers fashion, footwear and accessories similar to H&M. The fashion retailer sells over 850 brands and 40,000 styles across men and women’s fashion, making it the ultimate one-stop shop for the fashion-conscious.

  • Free standard shipping for orders over $40
  • For returns, ASOS offers same-day courier pick up, Australia Post or Parcel Point drop-off
  • 10% off for students

Go to ASOS website View coupon codes for ASOS

THE ICONIC is a shopaholic's haven with hundreds of local and international brands available including Nike, Camilla & Marc, Sass & Bide, Adidas, G-Star Raw, Ben Sherman, C/MEO COLLECTIVE and J Brand.

  • Free shipping on orders over $50
  • 15% off for students
  • Free returns for 30 days
  • Sign up for THE ICONIC newsletter and get $10 off your next order
  • Gift cards available

Go to THE ICONIC website View coupon codes for THE ICONIC

8. Uniqlo
For high-quality, innovative, functional and affordable basics, you can’t go past Uniqlo. Like H&M, it stocks casual clothing and accessories for men, women, kids and babies.

  • Free shipping on orders over $50
  • Shop online and keep up-to-date with the latest news and styles via the Uniqlo app.
  • 30-day returns

Go to Uniqlo website View coupon codes for Uniqlo

9. Cotton On
For trendy basics and comfortable styles, try Aussie-staple Cotton On. Similar to H&M this retailers has a focus on fashion and affordability - meaning you can nail that perfect look without breaking the bank.

  • Free shipping on orders over $55
  • Shop multiple stores at once - Cotton On Body, Rubi Shoes, Typo and Cotton On Kids
  • In-store returns available

Go to Cotton On website View coupon codes for Cotton On


10. Topshop

Known for its fashion-forward items and eclectic British style, Topshop offers similar products to H&M. With a variety of men and women’s apparel, footwear and accessories, it’s never been easier to look stylish and chic.

  • Free standard shipping on orders over £100
  • 10% off for students
  • 14-day returns
  • Gift cards available

Shop Topshop

Which of these alternative retailers offer free delivery?

  • Boohoo: free delivery on orders over $40
  • Miss Selfridge: free delivery on orders over £50
  • Topshop: free delivery on orders over £100
  • Free people: free delivery on orders over USD$100
  • Missguided: free delivery on orders over $80
  • ASOS: free delivery on orders over $40
  • THE ICONIC: free delivery on orders over $50
  • UNIQLO: free delivery on orders over $50
  • Cotton On: Orders over $55

Want to shop at fashion stores like H&M for less? Use one of our coupons:

Up to 60% off sale

Get up to 60% off sale items at THE ICONIC. While stocks last. T&Cs apply.

Denim from $30

Shop for denim from $30 at Missguided.

Tops from $9

Save big when you shop for tops from $9 at Missguided.

Dresses $32 and under

Shop for elegant dresses for just $32 or less.

40% off select women's styles

Get 40% off select women's styles from Caslon, Halogen and more. While supplies last.

Stephanie Yip

Stephanie is the travel editor at finder.com.au. On top of being an avid traveller, she's an all-round bargain hunter. If there's a deal on hotels or a sale on flights, she'll know about it. And she'll let you know about it, too. Though probably not before she buys her own ticket.

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