10 stores like H&M for affordable fashion in Australia

Love H&M? You'll love these 10 stores just as much.

H&M is one of the biggest fashion retailers in the world. It is best known for its affordable, high-quality and fashion-forward styles. Whether you’re looking for a chic jumpsuit or quality basics and functional gym wear, H&M caters to all tastes, styles and occasions for women, men, children and babies.

One of the biggest downfalls of H&M, particularly for Australian customers, is that you can only shop in-store. H&M Australia currently doesn’t  offer online shopping. If you can’t make to it a H&M store and want to shop for similar products, here are 11 alternative online stores like H&M you can shop at right now.

boohoo teen

1. Boohoo

The #1 alternative to H&M, Boohoo brings you the latest in both men and women’s fashion at an affordable price. With up to 100 new styles dropped daily, there’s something to suit everyone.

  • Free Super Saver shipping on orders over $40
  • 28-day returns
  • 20% off for students

Shop Boohoo


2. Miss Selfridge

For young, flirty and fun fashion pieces, you can’t look past Miss Self ridge. Whether you’re looking for a cute dress for a first date or a denim pinny for your next summer festival, you’ll always be ahead of the fashion pack. Celebrity fans include Miley Cyrus, Rihanna and Jessie J.

  • Free standard delivery on orders over £50
  • 20% off for students
  • Gift cards available
  • 14-day returns
  • Sign up for the newsletter and receive 10% off your next order

Shop Miss Selfridge

amaroso boutique 3

2. Amaroso Boutique

Shop pretty Amaroso Boutique for flirty, flattering and feminine styles. This online boutique has an emphasis on empowering women - helping ladies to feel more confident inside and out.

  • Sign up for the newsletter for 10% off
  • Flat express shipping fee of $4.96 Australia-wide
  • Same-day dispatch - most deliveries arrive within 1-3 business days
  • Use Afterpay for orders of up to $1200

Shop Amaroso Boutique


4. Topshop

Known for its fashion-forward items and eclectic British style, Topshop offers similar products to H&M. With a variety of men and women’s apparel, footwear and accessories, it’s never been easier to look stylish and chic.

  • Free standard shipping on orders over £100
  • 10% off for students
  • 14-day returns
  • Gift cards available

Shop Topshop


5. Free People

Free People is the ultimate bohemian fashion destination, promoting free living and spirituality through fashion, music and art.

  • Free standard shipping on orders over USD$100
  • Sign up to the newsletter for the latest offers and free shipping for your first order
  • Get early access to sales and exclusive promotions by downloading the Free People app
  • Gift cards available

Shop Free People

Free shipping over $100 to US, CA and AU

Receive free shipping on orders over $100 at Free People.


6. Missguided

With new threads landing every day, another great alternative to H&M is Missguided, the ultimate fast fashion brand. Think the latest celebrity-inspired styles at an affordable price.

  • Free standard shipping on orders over $80
  • 14-day returns
  • Student discount

Shop Missguided



ASOS offers fashion, footwear and accessories similar to H&M. The fashion retailer sells over 850 brands and 40,000 styles across men and women’s fashion, making it the ultimate one-stop shop for the fashion-conscious.

  • Free standard shipping for orders over $40
  • For returns, ASOS offers same-day courier pick up, Australia Post or Parcel Point drop-off
  • 10% off for students




THE ICONIC is a shopaholic's haven with hundreds of local and international brands available including Nike, Camilla & Marc, Sass & Bide, Adidas, G-Star Raw, Ben Sherman, C/MEO COLLECTIVE and J Brand.

  • Free shipping on orders over $50
  • 15% off for students
  • Free returns for 100 days
  • Sign up for THE ICONIC newsletter and get $10 off your next order
  • Gift cards available

Shop The Iconic

500+ new styles added - up to 50% off

Get 500+ new styles added and up to 50% off at The Iconic


9. Uniqlo

For high-quality, innovative, functional and affordable basics, you can’t go past Uniqlo. Like H&M, it stocks casual clothing and accessories for men, women, kids and babies.

  • Free shipping on orders over $50
  • Shop online and keep up-to-date with the latest news and styles via the Uniqlo app.
  • 30-day returns

Shop Uniqlo

cotton on 1 - edited

10. Cotton On

For trendy basics and comfortable styles, try Aussie-staple Cotton On. Similar to H&M this retailers has a focus on fashion and affordability - meaning you can nail that perfect look without breaking the bank.

  • Free shipping on orders over $55
  • Shop multiple stores at once - Cotton On Body, Rubi Shoes, Typo and Cotton On Kids
  • In-store returns available

Shop Cotton On

Which of these alternative retailers offer free delivery?

  • Boohoo: free delivery on orders over $40
  • Miss Selfridge: free delivery on orders over £50
  • Topshop: free delivery on orders over £100
  • Free people: free delivery on orders over USD$100
  • Missguided: free delivery on orders over $80
  • ASOS: free delivery on orders over $40
  • THE ICONIC: free delivery on orders over $50
  • UNIQLO: free delivery on orders over $50
  • Cotton On: Orders over $55

Want to shop at fashion stores like H&M for less? Use one of our coupons:

2 for $20 and 3 for $30 mix and match basics

Get 2 for $20 and 3 for $30 mix and match basics at Supre. Conditions Apply

Up to 50% off in the sale

Save up to 50% off in the sale section at THE ICONIC. Stock is limited.

Dresses $32 and under

Shop for elegant dresses for just $32 or less.

40% off select women's styles

Get 40% off select women's styles from Caslon, Halogen and more. While supplies last.

Tops from $9

Save big when you shop for tops from $9 at Missguided.

Denim from $30

Shop for denim from $30 at Missguided.

Up to 75% off clearance items

Shop Boohoo's clearance section and save up to 75% on the regular price.

Stephanie Yip

Stephanie is a journalist, avid traveller and all-round bargain hunter. If there's an online coupon code, deal or cheap flight available, she'll know about it. And she'll let you know about it, too.

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