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10 stores like H&M for affordable fashion in Australia

Information verified correct on December 5th, 2016

Love H&M? You'll love these 10 stores just as much.

H&M is one of the biggest fashion retailers in the world. It is best known for its affordable, high-quality and fashion-forward styles. Whether you’re looking for a chic jumpsuit or quality basics and functional gym wear, H&M caters to all tastes, styles and occasions for women, men, children and babies.

One of the biggest downfalls of H&M, particularly for Australian customers, is that you can only shop in-store. H&M Australia currently doesn’t  offer online shopping. If you can’t make to it a H&M store and want to shop for similar products, here are 11 alternative online stores like H&M you can shop at right now.


boohoo teen

1. Boohoo

The #1 alternative to H&M, Boohoo brings you the latest in both men and women’s fashion at an affordable price. With up to 100 new styles dropped daily, there’s something to suit everyone.

  • Free Super Saver shipping on orders over $40
  • 28-day returns
  • 20% off for students

Shop Boohoo


Boohoo_1

2. Miss Selfridge

For young, flirty and fun fashion pieces, you can’t look past Miss Selfridge. Whether you’re looking for a cute dress for a first date or a denim pinny for your next summer festival, you’ll always be ahead of the fash pack. Celebrity fans include Miley Cyrus, Rihanna and Jessie J.

  • Free standard delivery on orders over £50
  • 20% off for students
  • Gift cards available
  • 14-day returns
  • Sign up for the newsletter and receive 10% off your next order

Shop Miss Selfridge


amaroso boutique 3

2. Amaroso Boutique

Shop pretty Amaroso Boutique for flirty, flattering and feminine styles. This online boutique has an emphasis on empowering women - helping ladies to feel more confident inside and out.

  • Sign up for the newsletter for 10% off
  • Flat express shipping fee of $4.96 Australia-wide
  • Same-day dispatch - most deliveries arrive within 1-3 business days
  • Use Afterpay for orders of up to $1200

Shop Amaroso Boutique


TopShop

4. Topshop

Known for its fashion-forward items and eclectic British style, Topshop offers similar products to H&M. With a variety of men and women’s apparel, footwear and accessories, it’s never been easier to look stylish and chic.

  • Free standard shipping on orders over £100
  • 10% off for students
  • 14-day returns
  • Gift cards available

Shop Topshop

Free Standard Delivery on orders over £50

Get a free standard delivery on orders over £50 or over made in a single transaction online at Topshop. This is entitled for residents in UK, Ireland and Australia.


FrreePeople

5. Free People

Free People is the ultimate bohemian fashion destination, promoting free living and spirituality through fashion, music and art.

  • Free standard shipping on orders over USD$100
  • Sign up to the newsletter for the latest offers and free shipping for your first order
  • Get early access to sales and exclusive promotions by downloading the Free People app
  • Gift cards available

Shop Free People

Free shipping over $100 to US, CA and AU

Receive free shipping on orders over $100 at Free People.


Missguided

6. Missguided

With new threads landing every day, another great alternative to H&M is Missguided, the ultimate fast fashion brand. Think the latest celebrity-inspired styles at an affordable price.

  • Free standard shipping on orders over $80
  • 14-day returns
  • Student discount

Shop Missguided


ASOS_2

7. ASOS

ASOS offers fashion, footwear and accessories similar to H&M. The fashion retailer sells over 850 brands and 40,000 styles across men and women’s fashion, making it the ultimate one-stop shop for the fashion-conscious.

  • Free standard shipping for orders over $40
  • For returns, ASOS offers same-day courier pick up, Australia Post or Parcel Point drop-off
  • 10% off for students

Shop ASOS


TheIconic

8. THE ICONIC

THE ICONIC is a shopaholic's haven with hundreds of local and international brands available including Nike, Camilla & Marc, Sass & Bide, Adidas, G-Star Raw, Ben Sherman, C/MEO COLLECTIVE and J Brand.

  • Free shipping on orders over $50
  • 15% off for students
  • Free returns for 100 days
  • Sign up for THE ICONIC newsletter and get $10 off your next order
  • Gift cards available

Shop The Iconic

500+ new styles added - up to 50% off

Get 500+ new styles added and up to 50% off at The Iconic


Uniqlo

9. Uniqlo

For high-quality, innovative, functional and affordable basics, you can’t go past Uniqlo. Like H&M, it stocks casual clothing and accessories for men, women, kids and babies.

  • Free shipping on orders over $50
  • Shop online and keep up-to-date with the latest news and styles via the Uniqlo app.
  • 30-day returns

Shop Uniqlo


cotton on 1 - edited

10. Cotton On

For trendy basics and comfortable styles, try Aussie-staple Cotton On. Similar to H&M this retailers has a focus on fashion and affordability - meaning you can nail that perfect look without breaking the bank.

  • Free shipping on orders over $55
  • Shop multiple stores at once - Cotton On Body, Rubi Shoes, Typo and Cotton On Kids
  • In-store returns available

Shop Cotton On


Which of these alternative retailers offer free delivery?

  • Boohoo: free delivery on orders over $40
  • Miss Selfridge: free delivery on orders over £50
  • Topshop: free delivery on orders over £100
  • Free people: free delivery on orders over USD$100
  • Missguided: free delivery on orders over $80
  • ASOS: free delivery on orders over $40
  • THE ICONIC: free delivery on orders over $50
  • UNIQLO: free delivery on orders over $50
  • Cotton On: Orders over $55

Want to shop at fashion stores like H&M for less? Use one of our coupons:

Free express shipping

Receive free express shipping at The Outnet. Conditions Apply

20% off party wear

Get 20% off party wear at Beginning Boutique.Conditions apply

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After the store tab opens, come back to copy the code

40% off everything

Get 40% off everything at Boohoo when you use the code at checkout. Excluding sale items.

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After the store tab opens, come back to copy the code

30% off selected seasonal offers

Get 30% off selected seasonal offers at Forever 21. Conditions Apply

64% off for long sleeves mini knitted dress

Get 64% off for long sleeves mini knitted dress at SammyDress. Conditions Apply

Buy 2 (or more) and get 25% off in-store and online

Get 25% off in-store and online when you buy 2 or more at Neverland Store. Conditions Apply

25% off a great selection of items

Take 25% off a great selection of items with the code at Bloomingdale's. Conditions Apply

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30% off women's winter essentials

Get 30% off women's winter essentials by using the code at checkout. T&Cs apply.

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Up to 60% off Kate Spade

Get up to 60% off Kate Spade items at Gilt.com. Conditions apply.

Exclusive

25% off all orders

Get 25% off all your orders with the code at Pretty Little Thing. Conditions Apply

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After the store tab opens, come back to copy the code

25% off everything

Get 25% off everything at MARCS.Conditions apply

30% off site-wide

Get 30% off site-wide at Pretty Little Thing.

Show code & visit siteRE****

After the store tab opens, come back to copy the code

Free Shipping for Xmas

Receive free shipping on orders at Farfetch. Conditions Apply

Buy one & get one free of all tops

Buy one & get one free of all tops at Katies.Limited time offer.Conditions apply

50% off for mini christmas printed long sleeve dress

Get 50% off for mini christmas printed long sleeve dress at SammyDress.Conditions apply

30% off selected shorts

Get 30% off selected shorts at Forever New. Conditions apply.

30% off Christmas gifts

Get 30% off Christmas gifts at Forever New. Valid for a limited time only.

Sambag VIP Sale

Enjoy Sambag VIP sale at Sambag. Conditions Apply

Show code & visit siteSA****

After the store tab opens, come back to copy the code

Up to 75% off sale items + spend $100, get 25% off sitewide and a free wallet

Get up to 75% off sale items plus spend $100 and get 25% off site wide and a free wallet only at Rebecca Minkoff. Conditions Apply

30% off all girls clothing

Get 30% off all girls clothing at Forever 21. Conditions apply.

Gifts under $100 + FREE shipping and returns

Shop for gifts under $100 and receive free shipping and returns at Rebecca Minkoff.

Gifts under $50 + FREE shipping and returns

Shop for gifts under $50 and receive free shipping and returns at Rebecca Minkoff.

20% off store-wide

Get 20% off store-widewhen you purchase two or more items at Neverland Store.

$10 off Holiday dresses and Winter Wedding dresses

Simply use the code to get $10 off on Holiday dresses & Winter Wedding dresses at Light In The Box. Minimum order of $89 or more.

Show code & visit siteFA****

After the store tab opens, come back to copy the code

Up to 70% off

Get up to 70% off at Oasis in their sale section. Until stocks last.

10% off women's fashion items

Simply use the code to get 10% off women's fashion items at SurfStitch.

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After the store tab opens, come back to copy the code

8% off all orders

Get 8% off all orders by using the code at checkout.

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FREE shipping on orders over $50

Get free shipping on orders over $50 at Sportsgirl.

Dresses $32 and under

Shop for elegant dresses for just $32 or less.

40% off select women's styles

Get 40% off select women's styles from Caslon, Halogen and more. While supplies last.

Tops from $9

Save big when you shop for tops from $9 at Missguided.

Denim from $30

Shop for denim from $30 at Missguided.

Up to 75% off clearance items

Shop Boohoo's clearance section and save up to 75% on the regular price.

Stephanie Yip

Stephanie is a journalist, avid traveller and all-round bargain hunter. If there's an online coupon code, deal or cheap flight available, she'll know about it. And she'll let you know about it, too.

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