11 stores like H&M for affordable fashion online | finder.com.au

11 stores like H&M for affordable fashion in Australia

Love H&M? You'll love these 11 stores just as much.

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H&M is one of the biggest fashion retailers in the world. It is best known for its affordable, high-quality and fashion-forward styles. Whether you're looking for a chic jumpsuit or quality basics and functional gym wear, H&M caters to all tastes, styles, and occasions for women, men, children and babies.

If you are looking for affordable clothing that nails all the latest trends, check out these online retailers. You may see some of your favourites, but you may discover a new store that you are bound to fall in love with.


THE ICONIC is a shopaholic's haven with hundreds of local and international brands available including Nike, Camilla & Marc, Sass & Bide, Adidas, G-Star Raw, Ben Sherman, C/MEO COLLECTIVE and J Brand.

  • Free shipping on orders over $50
  • 15% off for students
  • Free returns for 30 days
  • Sign up for THE ICONIC newsletter and get $10 off your next order
  • Gift cards available

Go to THE ICONIC website View coupon codes for THE ICONIC


ASOS offers fashion, footwear and accessories similar to H&M. The fashion retailer sells over 850 brands and 40,000 styles across men and women’s fashion, making it the ultimate one-stop shop for the fashion-conscious.

  • Free standard shipping for orders over $40
  • For returns, ASOS offers same-day courier pick up, Australia Post or Parcel Point drop-off
  • 10% off for students

Go to ASOS website View coupon codes for ASOS

3. Boohoo

The #1 alternative to H&M, boohoo brings you the latest in both men and women’s fashion at an affordable price. With up to 100 new styles dropped daily, there’s something to suit everyone.

  • Daily deals
  • 28-day returns
  • 20% off for students

Go to Boohoo website View coupon codes for Boohoo

4. PrettyLittleThing

Whether you’re looking for a cute dress for a first date or a denim pinny for your next summer festival, you’ll always be ahead of the fashion pack with PrettyLittleThing.

  • Delivered within 4 working days
  • FREE Doddle Returns to all UK customers
  • 28-day returns

Go to PrettyLittleThing website View coupon codes for PrettyLittleThing

5. Amaroso Boutique

Shop pretty Amaroso Boutique for flirty, flattering and feminine styles. This online boutique has an emphasis on empowering women - helping ladies to feel more confident inside and out.

  • Sign up for the newsletter for 10% off
  • Flat express shipping fee of $4.96 Australia-wide
  • Same-day dispatch - most deliveries arrive within 1-3 business days
  • Use Afterpay for orders of up to $1200

Go to Amaroso Boutique website View coupon codes for Amaroso Boutique

6. Missguided

With new threads landing every day, another great alternative to H&M is Missguided, the ultimate fast fashion brand. Think the latest celebrity-inspired styles at an affordable price.

  • Free standard shipping on orders over $80
  • 14-day returns
  • Student discount

Go to Missguided website View coupon codes for Missguided

7. Cotton On

For trendy basics and comfortable styles, try Aussie-staple Cotton On. Similar to H&M this retailers has a focus on fashion and affordability - meaning you can nail that perfect look without breaking the bank.

  • Free shipping on orders over $55
  • Shop multiple stores at once - Cotton On Body, Rubi Shoes, Typo and Cotton On Kids
  • In-store returns available

Go to Cotton On website View coupon codes for Cotton On

8. Target Australia

Target is a low-cost Australian department store. The Target mission is to offer customers a diverse range of fashionable clothing, durable footwear, the latest homewares and kids toys.

  • Free shipping when you spend over $80.
  • Huge range of products.
  • Lay-by services available.

Go to Target Australia website View coupon codes for Target Australia

9. David Jones

Be a reigning supreme for fashion with David Jones wide selection of comfortable clothes and trendy accessories.

  • Free standard delivery when you spend $100
  • Delivery within 3-7 business days
  • 30-day returns

Go to David Jones website View coupon codes for David Jones

10. Showpo

Whether you've got a wedding to go to or maybe a night out in the city, Showpo always have the perfect dress.

  • Free shipping on orders over $50
  • 10% off for students
  • 14-day returns

Go to Showpo website View coupon codes for Showpo

Which of these alternative retailers offer free delivery?

  • THE ICONIC: Free delivery on orders over $50
  • ASOS: Free delivery on orders over $40
  • boohoo: Free delivery on orders over $40
  • Missguided: Free delivery on orders over $80
  • Uniqlo: Free delivery on orders over $50
  • Cotton On: Orders over $55
  • Target: Free shipping when you spend over $80
  • David Jones: Free standard delivery when you spend $100
  • Showpo: Free shipping on orders over $50

Want to shop at fashion stores like H&M for less? Use one of our coupons


FREE shipping on orders over US$200

Get FREE shipping on orders over US$200 at YOOX.com. Conditions apply.

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Van HeusenVan Heusen

FREE shipping on orders over $100

Receive FREE shipping Australia wide on all orders over $100 (Otherwise $9.95) at Van Heusen. T&Cs apply.

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Tony BiancoTony Bianco

FREE shipping with $100+ order

Shop women's shoes and accessories with FREE express shipping for orders over $100 at Tony Bianco. T&Cs apply.

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Deal ends

City BeachCity Beach

Weekly City Beach 2 for 1 deals

Shop now and get a discount with City Beach by checking this deals section of the site. Enjoy all the weekly deals here. T&Cs apply.

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