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If you're a musician, live performer or children's entertainer, providing entertainment services at parties and events is a great way to monetise your skills. Here's everything you need to know to get your entertainment business off the ground and running.
An entertainment business is engaged to keep the crowd entertained at parties, engagements, weddings and corporate events. Popular types of entertainers include children's entertainers, singers, musicians, clowns and magicians.
Here are the key steps involved in starting your own entertainment business:
As an entertainer, you need to be skilled in your area of expertise, whether it's as a musician, comedian, magician or another type of entertainment.
Along with these specific skills, you'll need to understand how to run the back end of your business, which includes finances, marketing and customer service.
Starting an entertainment business doesn't strictly require any qualifications. Of course, you'll need to be skilled in the entertainment that you're providing, but having a formal qualification is not a must. Taking an online course is a great way to refresh your skills or pick up something new.
If you're worried about the business management side of things, you can get certificates and degree qualifications for this too. Undergraduate courses in entertainment typically last 3 to 4 years and cost upwards of $10,000 per year. Relevant degrees include:
If you'd prefer a short course or certificate that only lasts a year or so, you also have the option of:
The equipment you need to run your business will depend on your talent and the audience you perform for. Here are some of the common items used by entertainers:
To run the administrative aspects of the business, such as finances and marketing, you might also need:
One of the most important initial steps in starting an entertainment business is to decide how you would like to structure your business. Generally, your structure will be determined by how many people own the business and how much you plan on growing it. As a local entertainment business, you'll typically structure your business as a Sole Trader, Partnership or even as a Company.
Before you take on clients, it's important to have all the necessary legal documents in place. Here are a few agreements and policies that could be useful for your business:
To make sure you've covered all bases, you might want to reach out to an online legal service who will be able to advise you as to exactly which documents you need for your entertainment business.
We update our data regularly, but information can change between updates. Confirm details with the provider you're interested in before making a decision.
As an entertainer, your customers may range from private clients hoping to put on an unforgettable party to large corporations hosting a staff Christmas party. With such a huge range of clientele, you'll need to spread your brand far and wide. You can do this by establishing a strong marketing plan and building a website.
In addition to your website, social media and promotional materials, you may want to consider joining an online job marketplace. Using a website like Airtasker and posting ads on local Facebook groups will connect you to locals in your area who are looking for your entertainment services. You can reply to any local advertisements and provide a quote. Alternatively, you can post your own advertisement for the services you offer and for what price.
Rates vary across the entertainment industry and performers tend to charge on a per show or hourly basis. Rates can change depending on:
Entertainers typically charge for each engagement, although you can also charge hourly rates. According to Airtasker, the average cost of popular entertainers are:
When you first start your entertainment business, you may need to charge a lower rate while you build up your customer base. As your reputation grows in your local area, you will be able to charge more for your services.
It's always worth checking out the local competition to see what they're charging before setting your rates too, as you don't want to price yourself out of the market accidentally.
What does an entertainment company do?
Entertainment companies come in a wide range of shapes and sizes, but they all share one goal: To entertain an audience. It could be one man who puts on local comedy shows, a large orchestra that travels the country to entertain the masses, or a huge conglomerate that produces films and TV shows.
How do you write a business plan for an entertainment business?
Your business plan should provide a basic outline of your business aims and how it will evolve over time. By establishing clear milestones and objectives, it will give you a goal to work towards. Your business plan should also address your business's marketing strategy, budget and growth plan.
How do I run an entertainment business during COVID-19?
With coronavirus forcing restrictions on indoor and outdoor gatherings, many entertainment businesses have moved online. For example, children's entertainers are now providing virtual character visits, personalised video messages and Zoom kids parties. If you still want to provide your services in person, you may need a COVID-19 safety policy to enforce social distancing at events.Back to top
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