How to start an engraving business

Make sure everything is in place before launching your new business venture.


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While the idea of paving your own career path may be a daunting one, there are ways to make it easier. By equipping yourself with the right knowledge, giving yourself a good dose of motivation and a sprinkle of passion, you can be well on your way to a successful solo venture.

Keep reading to find out what you should know before opening your own engraving business.

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What skills, knowledge or requirements do I need to start an engraving business?

It goes without saying that an engraver needs to have a creative eye and an artistic mind to produce beautiful pieces of work. Without these attributes, you may find it difficult to produce engraved pieces that can be sold to the public. Coupled with these are the need for good hand-eye coordination and a careful approach to your work.

Aside from the design side of things, you'll also need to master the art of running a business. In the initial stages, this includes establishing a business plan, sorting out the legal stuff and marketing your services far and wide. Later on, you'll also need to consider human resources and tax management.

What courses or qualifications do I need to complete?

worker controlling laser engraver

Opening an engraving business doesn't require any formal training as such. You will need to know how to engrave items, but this can be learnt through short informal courses such as the Certificate III in Jewellery Manufacture. Alternatively, you can teach yourself by using YouTube videos or similar resources.

A few key skills you'll need to know before you start your business include:

  • How to engrave different materials like glass, gold and silver
  • Working knowledge of the different types of cutters and which cut to use
  • Learning how to use engraving computer software
  • Using a laser engraving machine.

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    Equipment and software needed to start an engraving business

    Buying all of the necessary equipment and tools to open your engraving business will be one of your biggest investments.

    Here's a quick checklist of some must-have items:

    • Laser system
    • Air assists
    • Vector cutting grid
    • Rotary attachment
    • Hand engraving tools, such as a Dremel
    • Graphic software like Illustrator or Photoshop
    • Items to engrave onto, such as mugs, plaques and jewellery.

    What business structures do I need to consider before starting an engraving business?

    Before you're ready to take the plunge and open your engraving business, you'll first need to register for an Australian Business Number (ABN) and decide on your business structure. This will determine how you pay your tax and who has control over the business. For an engraving business, you can choose between a sole trader, partnership or company.

    Here's a quick run-through of what each type of business structure can offer you:

    Sole trader

    When you register as a sole trader, you'll have all the responsibility of the business on your shoulders. This includes making key decisions for the business and being liable for any financial wins or losses.


    If you want to open up your engraving business with a friend or family member, then you'll need to register as a partnership. In this case, both partners will share responsibility for the businesses' key decisions and financial implications.


    If you're envisaging big things for your business, you may want to register as a company. Companies are more complicated and expensive to set up and are controlled by a group of shareholders.

    When you open a business, there's a whole list of legal stuff to deal with. Luckily, you don't have to deal with it all by yourself as there are lots of small business lawyers available to guide you through it.

    Here are a few documents and policies you might need for your business:

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    Legal documents and templates, Access to lawyers, Legal guides, Legal advice
    $699 (or choose a free template)
    Some documents are free to download. Get access to all documents with a membership.
    Pick between a fixed-fee package from $99 and a 12-month plan that unlocks a host of membership benefits for $699.
    Legal documents and templates, Access to lawyers, Legal guides, Legal advice
    Varies per template
    Get legal templates for any business type in Australia.
    Legal documents and templates, Access to lawyers, Legal guides, Legal advice
    $199 per month (bill monthly)
    Some documents are free to download. Get access to all documents with a membership.
    Your business can take advantage of unlimited lawyer consultations, fast turnaround times and free legal templates with LegalVision.
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    You can view samples and create your own document for free with the Silver membership.

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    How can I build up my customer base?

    Social media is your best friend when it comes to getting your brand and services out there. Joining community groups on Facebook, as well as setting up your own pages, will get you a good way of securing your first customers. It's always a good idea to build a professional website too. You can use it to show customers what you do and use the site to sell your products directly.

    Once you get some traction with your business, you can invest more time and money into your marketing and explore options such as influencer marketing and search engine ads.

    How much should I charge my customers?

    Pricing is very important for any business – you don't want to put customers off due to high prices or run your business at a loss. Pricing your engraved items will be unique to you depending on the materials you use, your overheads and how long it takes to complete the piece.

    As well as taking your own costs into account, it's crucial to scope out your competitors to check out what they're offering and how much they're charging customers.

    Get your business moving with payment terminals, QR code ordering, invoices and more.

    Frequently asked questions

    How much does an engraving machine cost?

    Laser engraving machines typically cost between $2,000 and $15,000 depending on the brand, type and size of the unit you choose. For an engraving business that deals with smaller items – such as mugs, glasses and jewellery – a smaller machine should suffice. If, however, you're planning to process harder materials like carbon or stainless steel, you'll need a more powerful and generally more expensive machine.

    What tool is the best for engraving metal?

    A Dremel is one of the most popular and more effective tools for engraving a wide variety of materials. A well-known rotary tool, you can attach a multitude of tools to a Dremel to achieve different shapes and effects.

    What is the difference between laser engraving and etching?

    While engraving and etching may achieve similar results, they process materials differently. Engraving is a physical process whereby the engraver uses a sharp tool to cut into a surface. An etcher, on the other hand, uses acid and other chemicals to burn lines into a surface.

    Is there a lot of money in laser engraving?

    Laser engraving is a great way to add value to a simple product, and as the demand for personalised products grows, so does the demand for engraving. As your customer base expands and your design skills improve even further, you should have few problems creating a profitable business.

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