Create a free online store with Square
- Build your own site easily using Square's site builder
- No monthly fees, instead you pay a 2.2% fee on each sale
- Can be used for online retail, appointments & food ordering
Create a free online store with Square
We’re reader-supported and may be paid when you visit links to partner sites. We don’t compare all products in the market, but we’re working on it!
Love everything about the written word? An ebook business might be the perfect venture for you. As you can self-publish without the costs of printing and working with a publishing house, it also has the potential to be a great little moneymaker.
Our guide will get you started, outlining what skills, equipment and legal matters you need to have sorted to set up a successful ebook business.
An ebook business specialises in publishing and marketing ebooks. You can commission authors to write content or write it up yourself, then turn it into an ebook and sell the work to customers online.
Here are some of the important steps involved in launching your own ebook business:
While there are no formal requirements needed to start an ebook business, you will need to have writers (and sometimes illustrators) who can create works that sell. You can create your own content or hire ghostwriters to write on your behalf.
Some skills and requirements to look for in ebook writers include:
You don't need formal qualifications to run an ebook business. However, you can sign up for short courses to help with your writing skills. For example, Udemy runs an online creative writing course for $25.
You don't need a lot of equipment to start an ebook business. Some useful equipment and software may include:
Third party self-publishing tool, such as Amazon Kindle Direct
As an ebook writer and publisher, you are likely to be operating your business alone or with someone else. If you are operating the business on your own, you'll most likely register as a Sole Trader. This means the following:
If you are setting up the business with someone else, then you will need to register as a Partnership. This is similar to being a Sole Trader, except that all members have equal control and equal responsibility for the business.
You can also set up a company to run your ebook business. It will allow multiple people to exercise control over the company and better protect you personally from the company's liabilities, but the initial set-up and compliance costs can be higher.
As an ebook publisher, you will need legal documents to help protect your business and copyrighted assets. Useful legal documents may include:
With many of the documents above, you can access a range of free templates to get started. You might also want to consult with a lawyer to get a full picture of the regulatory requirements for your business. You might want to speak to:
You can request a free, fixed-fee quote through various legal services websites, including:
As an ebook publisher, you will have complete control and freedom over how you want to market your ebooks.
There are many channels to sell through. Popular ways to sell your books are:
Some practical ways to promote your ebooks and grow your readership include:
Run an advertising campaign on Facebook, Instagram or Google. If you are selling your ebooks on Amazon, you can also run paid ads directly by targeting people who are interested in related books.
Pricing an ebook can be tricky because there is no real "fixed cost", unlike a printed book. It's important to research ebooks of similar length, genre and topics to help you work out how much to sell your books for.
If you are selling your ebooks through Amazon, it's important to work within their pricing structure to maximise profits. Ebooks between $3.99 to $11.99 give the author 70% royalty, while for anything outside of this range, the royalty drops significantly to 35%.
If you are a first-time author, you can consider offering a slightly lower price compared to similar ebooks to attract new readers. You can always increase your pricing as your books become more popular.
Is owning an eBook writing business profitable?
Running an ebook business can be profitable, but earnings will vary. According to The Authors Guild, self-published writers on average earn USD$3400 ($4400). Some businesses, however, earn much more. One example is Adam Croft, who writes and sells his mystery novels through Amazon self-publishing, and has earnt almost $2 million in 5 years.
How can I grow my business?
A successful ebook business is all about producing quality books and knowing how to sell them. Pricing ebooks to optimise sales is very important, along with various marketing strategies to capture new audiences. You can also open up new revenue streams by selling your ebooks in different formats, such as audiobooks or paper books, through a print-on-demand service.
What are the pros and cons of selling ebooks directly to consumers versus working with third party sites like Amazon?
If you're selling your ebook directly to consumers online, you have control over the entire process and you will have access to the customer information, so you can use the data to market your other ebooks. You also don't have to pay a commission to third party sites and your pricing is not limited by what third party sites prescribe.
The key advantage of working with third party sites like Amazon Kindle Direct Publishing is you can use the platform to reach a bigger audience.
It is recommended that if you're starting out in the ebook business, you do both. You can use Amazon as a way for new people to find your ebooks and you can also sell directly to consumers through your own site.
We evaluate Legal123's document template services, including its packages for specific businesses.
Use this legal template as your starting point to earning extra income in your hair salon.
These are the 6 best self-help books you can buy right now in Australia.
The skills, equipment and legal documents needed to start a delivery business.
The road to WrestleMania starts at the Royal Rumble. Who'll be the last one standing and go on to headline the biggest event on the WWE calendar?
Nurture your dream of starting a daycare company with this step-by-step guide.
Your story deserves to be told. Create a professional bookstore quality book online with Blurb.
Read the key points of starting a YouTube channel, including the equipment you'll need and the legal considerations to keep in mind.
From practical steps to key legal documents, here's your checklist for launching an event photography company.
Become a social media guru by completing an online course.
finder.com.au is one of Australia's leading comparison websites. We compare from a wide set of banks, insurers and product issuers. We value our editorial independence and follow editorial guidelines.
finder.com.au has access to track details from the product issuers listed on our sites. Although we provide information on the products offered by a wide range of issuers, we don't cover every available product or service.
Please note that the information published on our site should not be construed as personal advice and does not consider your personal needs and circumstances. While our site will provide you with factual information and general advice to help you make better decisions, it isn't a substitute for professional advice. You should consider whether the products or services featured on our site are appropriate for your needs. If you're unsure about anything, seek professional advice before you apply for any product or commit to any plan.
Products marked as 'Promoted' or 'Advertisement' are prominently displayed either as a result of a commercial advertising arrangement or to highlight a particular product, provider or feature. Finder may receive remuneration from the Provider if you click on the related link, purchase or enquire about the product. Finder's decision to show a 'promoted' product is neither a recommendation that the product is appropriate for you nor an indication that the product is the best in its category. We encourage you to use the tools and information we provide to compare your options.
Where our site links to particular products or displays 'Go to site' buttons, we may receive a commission, referral fee or payment when you click on those buttons or apply for a product. You can learn more about how we make money here.
When products are grouped in a table or list, the order in which they are initially sorted may be influenced by a range of factors including price, fees and discounts; commercial partnerships; product features; and brand popularity. We provide tools so you can sort and filter these lists to highlight features that matter to you.
We try to take an open and transparent approach and provide a broad-based comparison service. However, you should be aware that while we are an independently owned service, our comparison service does not include all providers or all products available in the market.
Some product issuers may provide products or offer services through multiple brands, associated companies or different labelling arrangements. This can make it difficult for consumers to compare alternatives or identify the companies behind the products. However, we aim to provide information to enable consumers to understand these issues.
Providing or obtaining an estimated insurance quote through us does not guarantee you can get the insurance. Acceptance by insurance companies is based on things like occupation, health and lifestyle. By providing you with the ability to apply for a credit card or loan, we are not guaranteeing that your application will be approved. Your application for credit products is subject to the Provider's terms and conditions as well as their application and lending criteria.