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If you have event management or hospitality experience and have a passion for weddings, launching your own wedding planning business can be the rewarding next step in your career.
In this guide, we've put together some key information to help you get your wedding planning business off on the right foot.
A wedding planning business helps couples with the planning, organisation and management of their wedding. A wedding planner can do everything from finding the venue to keeping track of the budget to liaising with vendors on the day of the event.
Starting your own wedding planning business can be challenging, especially if you're building your business from ground up. Following these steps can help you turn your idea into a business.
As a wedding planner, you'll have the huge responsibility to make sure that everything goes to plan on a couple's wedding day. It's a good idea to build your skills as an employee in the wedding industry, for example as an on-site event coordinator for a reception venue or catering company. That way, you can build experience working in a high pressure environment and network with wedding vendors such as photographers and florists without starting your own business.
As well as having experience in the event management or hospitality industry, it's also important to be:
Once you're confident that you've amassed the right skills and knowledge to start up a wedding planning business, it's time to put together a business plan. This should address everything from outlining what kind of services you're going to offer to on-going expenses and a marketing plan.
While you don't need an official certificate or qualification to start a wedding planning business, having one can help you develop skills in wedding planning and help you promote your business.
If you're considering doing a university degree, a bachelor's degree in event management, hospitality or business can help prepare you for a career in the wedding planning industry.
You also have the option of doing specific wedding planning courses online to learn important skills and knowledge such as modern and traditional wedding etiquette, marketing strategies and handling wedding disasters. The Wedding Planning Association of Australia (WPAA), for example, offers online courses in wedding planning starting at $600. The Wedding Planner Institute provides a 12 week online course for approximately $700.
A host of nationally-recognised wedding planning certificates can also be found on websites like Training.com.au and Online Courses Australia.
You don't need a lot of equipment to start a wedding planning business. Most of the work will involve liaising with suppliers, venues and, of course, happy couples.
To keep you organised in anticipation of the big day, consider investing in the following:
There's a host of online platforms that can help wedding planners to organise their workflow. These include:
One of the first steps you need to take when you open up a wedding planning business is to decide what type of business structure you want to set up. Your decision will depend mainly on three things:
Most of the time, you will be setting up your wedding planning business on your own. In that case, registering as a sole trader is the simplest structure and requires minimal costs compared to the other structures.
If you are launching your business with another person, you could also set up your business as a partnership. The primary difference between a sole trader and a partnership are the people involved. As a sole trader, you'll be responsible for making the key decisions for your business alone, and will be financially liable for it too. In a partnership, there may be two or more people making these decisions, and taking the financial burden of the business.
You can also set up your business as a proprietary or public company if there are external investors involved, or if you want to better protect your personal assets from business debt liabilities. Remember this structure has a higher set up cost and more reporting requirements.
You'll also need to register with the Australian Securities and Investments Commission (ASIC), get an Australian Company Number and apply for an Australian Business Number (ABN). Keep in mind that the requirement for a business license varies by state.
It can be helpful to seek legal advice when you're setting up your business. This can protect your hard work if the customer or supplier later changes their mind.
Once your customer agrees to engage your wedding planning service, it's important to get a wedding planner contract signed as soon as possible. You might be working with a client for up to two years on the build-up to their wedding day, and a clear contract of what is expected from both parties is essential to avoid any disagreements during the process.
The wedding planning contract should include:
Having an online portfolio is essential for any wedding planning business. It's a great way to demonstrate your skills and expertise to potential customers and to collect testimonials from past customers.
As your wedding business grows, you'll want to revisit your online portfolio and fill it with written testimonials, pictures and videos of weddings you've contributed to along with a list of your certificates and samples of wedding timelines you've created.
There are loads of different ways to host and advertise your portfolio. The most popular is to by building a website, but you can also use Adobe Portfolio, Wix, Instagram, Facebook or Pinterest as well.
To attract more customers, it can be a good idea to use wedding specific directories to advertise your services. Popular directories in Australia include Easy Weddings and ABIA. You can also advertise with blogs that resonate with your niche, such as Polka Dot Wedding, Hello May and Nouba.
To drum up even more business, you could advertise your wedding planning business on websites like Airtasker and Oneflare. On these online job marketplaces you can actively reach out to job posts posted by potential customers in your area.
Every wedding is different and your rates will largely depend on the level of service you provide. Some clients may just need some guidance on planning their day, while others will want you to take complete control of everything. To suit couples with different budgets and needs, consider providing several packages.
For basic assistance and coordinating on the wedding day, you can charge upwards of about $600. That might include coming up with a timeline and liaising with suppliers and guests on the wedding day.
If you're doing everything from finding vendors to budgeting to designing thank you notes, you can offer more expensive packages priced at $7500 or more.
Rather than charging a fixed fee, some wedding planners prefer to charge a percentage of the overall cost of the wedding, while others might charge an hourly rate for their time.
When you're starting out, it's worth trying out different pricing strategies and finding the one that works best for your wedding planning business.
What's my next step after I gain qualifications?
Once you've gained the right qualifications, it's worth getting some industry experience. This can be done by shadowing an already established wedding planner, or by finding a job as a wedding planner's assistant. Both of these options will give you the opportunity to see a wedding planner in action, learning the ins and outs of how a wedding is planned and managed.
How much can I make as a wedding planner?
When you first start working as a wedding planner, you may find that your earnings are lower. Once you've gained a good reputation and more experience, you can start charging more.
Do wedding planners need a business license?
You don't need a specific license to operate as a wedding planner. However, if you want to open your own wedding planning business, you will need to register it with the state.
What is the difference between a wedding planner and a wedding coordinator?
Wedding planners will help the couple plan the entire wedding from choosing the venue to finding suppliers to figuring out the logistics.
On the other hand, wedding coordinators are responsible for organising members of the wedding party, suppliers and guests on the wedding day so the wedding ceremony and reception run smoothly.Back to top
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