Register a Company
- Register your company with Lawpath in just 10 minutes.
- Simple step-by-step process with instructions
- On-demand phone, email and chat support
How to start a swim school
Here's how you can turn your passion for the water into a successful venture.
We’re reader-supported and may be paid when you visit links to partner sites. We don’t compare all products in the market, but we’re working on it!
Swimming isn't just an enjoyable sport, it's also a life skill, especially here in Australia where we're lucky to have beautiful weather for much of the year. If you're passionate about being in the water, launching your own swimming school business could be a profitable venture.
In this guide, we have compiled all of the financial, legal and other considerations you'll need to start a successful swim school.
What is a swim school business?
A swim school business operates by offering swimming lessons. These lessons can span from teaching children how to stay afloat to training professionals seeking to participate in competitions.
1. Plan your swim school business
Plan your swim school business before jumping in the deep end. This will ensure you're clear on the business objectives and whether you need to secure any qualifications before getting started.
Create a business plan
The first step to starting a business is to create a business plan. A business plan for a swim school business might contain the following:
- Company description. A clear description of what the business will do, who its customers are and where it plans to operate.
- Market research. Are there other companies offering swimming lessons in your area? Research what courses they offer and how much they charge. Are there any gaps in the market?
- Financial projections. List the projected costs (i.e. renting a pool) and income streams. How much will your school charge for its swimming lessons? Do you have plans for future expansions to other regions across the country?
Get qualified
In Australia, there are two nationally recognised organisations you can train with to become a swimming instructor. These include:
- Swim Australia™. A mixture of online theoretical and in-person practical courses on teaching others water safety and how to swim. Students have 12 months to complete the course which takes around 70-hours to complete, including the assessment. The cost of the course is around $350.
- AUSTSWIM. An interactive course completed face-to-face over two days, followed by an online component. Students learn water safety and how to teach children and adults to swim. The cost of the course is around $400.
Both of these institutions provide nationally-recognised training courses including entry-level courses suitable for those with no prior qualifications. They also offer extension courses for already-accredited swimming instructors to progress their skills.
If you'll be teaching kids, you must attain a Working With Children Check (WA, VIC, NT), Working With Vulnerable People Check (ACT), Working With Children Registration (TAS) or Blue Card (QLD) depending on which state you're in.
2. Decide on a business structure for your swim school
The next step is to choose the right structure for your business. This will determine who has responsibility for making big decisions, who is liable for the company's debts and your tax obligations.
There are three common business structures in Australia. Here's a quick explanation of each:
- Sole trader. As a sole trader, you will be operating mostly on your own. You will be personally responsible for any business decisions and debts. It's a fairly straightforward structure to set up and run.
- Partnership. A partnership is two or more people going into business together. Partnerships can be general or limited. In a general partnership, partners manage the business together, sharing legal liability. In a limited partnership, one or more general partners have unlimited liability while the other partner/s have only limited liability.
- Company. A company is a separate legal entity from the owners and is instead governed by shareholders. A company protects its owners from some personal liability. However, it requires more ongoing costs and paperwork.
Once you've decided on a business structure, you'll need to choose a business name and register for an Australian Business Number (ABN). Check your business name is available using ASIC's business names register search tool. If you choose a company structure, you'll also be provided with an Australian Company Number (ACN).
If your annual business turnover is $75,000 or more, you're legally required to pay GST on all sales. PAYG instalments must also be made on behalf of any staff you employ.
3. Create any necessary legal documents
Before attracting your first customers, you'll need to have certain legal documents in place first. These documents are important to keep your business and customers protected.
Here are some of the main legal documents you'll want to think about:
- Partnership agreement. If you're registering your business in a partnership, you'll need a partnership agreement between all involved parties. This outlines each person's roles and responsibilities and helps to prevent disputes later down the line.
- Service agreement. Provide each of your clients with a service agreement outlining the services you'll be providing and the payment expected in return.
- Fitness waiver. A fitness waiver provides some protection to your business if a student is injured.
- Employment agreement. If you hire employees, it's a legal requirement to have an employment agreement in place that covers the responsibilities of the employee and their remuneration.
If you need assistance from a legal professional then you can find these services online. Alternatively, if you're looking for templates of legal documents then you can find them on our website.
Consider getting insurance
To help protect yourself, your business and your clients from risk, it's important to have insurance policies in place. These may include professional indemnity insurance, public liability insurance and income protection insurance.
Get access to legal services and documents online
Does your company belong in this list?
4. Invest in equipment and software
The most significant piece of equipment you'll need to run a swim school is a pool. As these are expensive to construct, you'll likely want to hire one. Make enquiries with commercially-run swimming pools, school pools, hotel pools or even a suitable private domestic pool to find a venue for your new business.
You'll also need equipment including:
- Kickboards
- Swim fins
- Swim vests
- Inflatable armbands
- Safety rings
- First-aid kit
- Computer and phone for administration.
Ask your students to bring their own swimming costume, towel and goggles.
5. Find customers
By the time you've set up your business structure and invested in equipment, you'll be ready to start marketing your business. There are various methods to attract your first customers, including:
- Social media. Promote your swim school on social media platforms like Instagram, Twitter or Facebook.
- Local newspapers & magazines. Whether in print or on their website, find out how much advertising space costs in your local newspaper.
- Search engine advertising. Run advertising campaigns to be the top result when a customer enters "nearby swimming schools" into google.
- Referral program. Incentivise your existing customers to refer your swim school to their network.
How much should I charge customers?
Rates for swimming lesson instructors vary depending on factors including location, year of experience and education. Typically, swimming lesson instructors charge an hourly rate between $15 and $30.
A good indicator of how much to charge customers is to find out what competing swimming schools are charging via their websites. When determining your pricing, you'll want to factor in all running costs including pool hire, staff wages and equipment purchases.
Ready to get set up with Square?
Accept payments from your customers in person and online with Square's card readers, payment terminals, digital invoicing and e-commerce tools.Frequently asked questions
How do I advertise my swimming lessons business?
To attract potential students, some tools you'll want to use to spread the word about your new services include a business website, social media platforms, community noticeboards, and school newsletters.
How often should I recommend my students take lessons?
For beginner swimmers to progress at a solid rate they will need lessons two or more times per week. However, remember that it may not be possible for everyone to budget or find the time for multiple lessons each week. When you're starting out, it's a good idea to be flexible with your lesson plan offering so you can bring in more students.
What's a good age to start swimming?
There's no decisive answer but generally, the sooner, the better. According to the Australian Swimming Coaches & Teachers Association, being introduced to the water at an early age is beneficial for muscle and coordination development for babies. The earliest children typically start swimming lessons is when they are around 3 to 4 years old.
Back to top
More guides on Finder
-
Two Broke Chicks Podcast Episode #102: The Passion Project with Sarah Davidson
Sal and Al chat to Seize The Yay podcast host, author and lawyer-turned-entrepreneur Sarah Davidson about turning your passion project into a full-time gig.
-
Income protection insurance brokers
The right insurance broker can assist you in finding the right policy by comparing the market based on your specific needs.
-
What happens when you realise you’re in the wrong career?
Ever had that sinking feeling of realising you're in the wrong job, with the wrong company, or in the wrong career? Here's what to do next.
-
8 ways to get your outdoor space ready for summer – whether you’re an owner or a renter [SPONSORED] We look at renter-friendly improvements as well as more permanent updates that can add value to your home.
-
7 tips on how to save as a student [SPONSORED] More than half of Aussie students have money troubles. If you're one of them, these tips could take some stress off your plate.
-
Precious metals: What investors should know in 2021
SPONSORED: Here’s what you should know if you’re thinking about adding precious metals to your portfolio.
-
How to structure your business’s needs in a digital environment
SPONSORED: As people continue to navigate the new norms of life in 2021, here's why flexibility is key for both business plans and spending patterns.
-
Working from home: What can I claim on tax?
Working from home due to coronavirus and want to know what you can claim on tax? Here's how to claim your home office and other household expenses as a tax deduction this year.
-
How to invest in cryptocurrency
Learn how to get started investing in cryptocurrency, the methods available to you, and what to keep in mind before making your first purchase.
-
How to buy Robinhood (HOOD) shares from Australia
Robinhood is set to go public as soon as June. Here's what you need to do to buy in from Australia.
Ask an Expert
