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If you have an ear for sellable music and are business savvy, a recording studio business might be up your alley. You can choose your work location, client base and genre and set your own schedule. We've put together a guide detailing what you need to consider before getting started.
To succeed in the recording business, as well as a talent in music production you should have the ability to build good client relationships. If you do not have experience in the recording industry, you can get started by working with friends and local artists.
You will also need business administration skills to manage your budget and time efficiently to ensure the studio is profitable. Marketing skills will enable you to advertise the business effectively to build a client base.
A music production qualification will prepare you to start your new business with hands-on training. Here are some of the options:
To start recording music and other audio you will need basic studio equipment that you can add to and upgrade as the business grows. You will need:
It is essential to register your business before you start operating. You will need to decide which legal structure best suits your business, whether sole trader, partnership or proprietary company. This will determine the ownership structure, shareholding and tax liabilities for the business. You can find out more with Finder's guide to structuring a business.
When you have chosen a name for your studio and registered the business you will receive an Australian Business Number (ABN), which you will use in interactions with some authorities including tax offices.
It is important to have the right legal documents in place before starting to operate the studio as a business. Some of the key documents may include:
The music industry is highly competitive, so you will need a detailed marketing plan with measurable goals to help you determine which methods are the most effective in attracting clients.
Having a social media presence and website for the studio will help draw attention, as will participating in local networking, community and charitable events. Attending concerts and music festivals also offers networking opportunities and word of mouth from friends and clients is invaluable.
Focusing on a particular niche, such as a specific music genre, podcasting, animation voice-overs, audio advertising, or translation will help your studio to stand out to potential clients in those areas.
Recording studios typically charge fixed hourly rates based on the length of the recording session. Prices may range from $50-200 per hour depending on the type of recording, the studio's equipment and reputation. Some studios include the fee for an audio engineer in the rate while others charge additional fees or recommend freelance engineers if they do not employ them in-house. There are also additional fees for booking session singers and musicians as well as producers.
Research your competitor's fees in the same local area and niche as your studio to help you devise a competitive price list.
Should I run a recording studio business from home or commercial premises?
Running a recording business from home has the advantage of saving money on renting or buying studio space. It also gives you flexibility with your work schedule and responding to clients. The advantage of running the business from commercial premises is that it provides a more professional environment and offers more workspace. You can select a location that will make it easy for clients to find you, for example, in a creative neighbourhood.
Whatever the location, you need to make sure that you have soundproofing to avoid noise complaints.
What monthly expenses should be included in my budget?
Managing expenses is essential to running a profitable business. Some of the recurring expenses you should budget for include:
What are some ways to make additional income from a recording studio?
As well as charging clients for recording time, you can work with freelance engineers to bring in more business, divide the studio into multiple workspaces to have several clients simultaneously or rent out sound equipment for live events.
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