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Everything you need to know about Sportsgirl’s Beauty Give Back initiative

Posted: 31 October 2019 12:21 pm

Sportsgirl beauty giveback

The charity campaign will help those going through cancer treatment to regain their confidence.

Any beauty lover knows just how empowering makeup can be. Whether it's popping on your favourite lipstick before a date or slicking on some eyeliner to help you take on your work day, there's just something about makeup that can really boost your confidence. Which is why Sportsgirl is now looking to help a group of very deserving people achieve a little more of that in their day to day lives.

Partnering up with charity Look Good Feel Better, Sportsgirl's latest campaign is aimed at helping those currently undergoing cancer treatment. The charity group works to teach patients of all ages and genders how to manage the appearance-related side-effects that can be caused by treatments such as chemotherapy.

The charity delivers workshops run by 1,300 trained cosmetic, beauty and hairdressing professionals, who volunteer their time to help participants learn tips and tricks around skincare, make-up and headwear.

According to Look Good Feel Better's general manager, Carol Kavurma, the workshops help "cancer patients to face their cancer treatment with confidence", while also providing a space for them to meet and bond with others in similar situations.

So how can you get involved? Well, Sportsgirl has now set up Beauty Give Back stands in select stores, where you can purchase and donate skincare and beauty products. Every item donated will go into a "Confidence Kit" that will be given to participants of the complimentary workshops for them to practise with and take home with them.

Sportsgirl beauty giveback

Sportsgirl will also install a series of pop-up beauty stands in stores beginning 28 October to encourage shoppers to buy and donate for those in need.

Current stores with Beauty Give Back stands include Bondi (NSW), Bourke Street (VIC), Queen Street (QLD), Booragoon (WA) and Rundle Mall (SA), with more stores set to receive the stands in time for Christmas.

In a release, Sportsgirl national marketing manager, Kate Rees says, "Over 130,000 people in Australia undergoing cancer treatment have participated in the Look Good Feel Better program so we want to help provide these workshops with the beauty products they need to facilitate them."

"We know our customers will want to help this very worthy cause too so they can donate in our five participating stores by making a Sportsgirl beauty donation in one of our charity bins."

Plenty of other beauty retailers have also been supporting cancer charities recently, with October officially marking Breast Cancer Awareness Month. From ghd to Estée Lauder, we've rounded up the best collections that will donate to breast cancer research every time you make a purchase.

More beauty news

Images: Supplied

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