How to get your hands on Spell and Outland Denim’s new ethically produced denim range
The 70s western-inspired collection drops this Friday and is bound to sell out quicker than you can say "yee-haw".
Australian fashion brand Spell and Outland Denim have teamed up to create an ethically produced five-piece denim collection. Set your alarms because it launches on both the Spell and the Outland Denim sites this Friday 7 May at 10am AEST. Like most new collections from Spell, we predict it's going to get snapped up super fast.
So, what makes it an ethically produced collection? Outland Denim uses fewer natural resources and harmful chemicals in its production facilities. It uses up to 86% less water, 57% less energy and 83% fewer chemicals than conventional denim.
It's also produced ethically in Cambodia and provides support and employment for victims of sex trafficking and exploitation. The range is made from organic cotton, is 100% vegan and is made using the most eco-friendly materials and methods possible.
The range draws inspiration from classic 70s denim looks and silhouettes. It includes very on-trend wide-leg jeans, a button-down chambray shirt, a long skirt, a super cute playsuit and a pair of shorts. Quite a few of the pieces will be perfect for the cooler months, but they're also such classic shapes and styles that you can easily rotate them in your looks for seasons to come.
"When someone buys this, they're not going to throw it away and they're not going to sell it because they're going to wear it and they're going to take it to all of these occasions in their life," said Outland Denim founding CEO James Bartle in an IGTV about the collection.
And fashion that will be worn for years is the ultimate in fashion sustainability. Fashion is the second-largest pollutant in the world and denim is especially draining on the environment. According to Good On You, 2 billion pairs of jeans are produced every year and one pair of Levi's jeans requires 3,781 litres of water to make. So opting for ethically sourced denim can really help make a difference.
So set your alarms for 10am this Friday and sign up for Spell's newsletter to join the waitlist. Both brands have confirmed that this is the first of many collaborations to come, so you'll have a chance to pick up some pieces in the future if you miss out this time.
If you want to make more mindful decisions with your money, check out our round-ups of the fashion and beauty brands with a sustainable mission to get some ideas. For more tips (including everything from ethical homewares to super funds), head to the Finder Green hub.
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Images: Brydie Mack