Sony Xperia X launches in Australia next week

Alex Kidman 21 June 2016 NEWS


Sony’s premium smartphone line for 2016 will be available in Australia from 23 June.

Sony used its presence at this year’s Mobile World Congress to launch a range of smart wearables, including the Xperia Ear headset, but it didn’t formally release a smartphone handset at the show, instead showing off the phones it intended to launch mid-year in the form of the Xperia X family. We've already had some hands-on time with the Xperia family at Mobile World congress, and Sony today has announced local availability of the new range, although it's declining today to announce pricing allocations. Sony representatives did indicate that it expects to launch the wearable devices announced at MWC by the end of the calendar year in Australia.

The Xperia X range, which compromises the entry level Xperia XA and more premium Xperia X and Xperia X Performance handsets will go on sale in Australia from 23 June starting with the Xperia X as a direct sales option from Sony's web site. The lower tier XA and higher tier X Performance will be made available at a later date. Sony will sell all three handsets outright, and in carrier terms Telstra will offer the Xperia X Performance, while Vodafone will offer the Xperia X and Xperia XA handsets. Virgin Mobile will offer the Xperia XA only. Vodafone will be the first carrier to offer the Xperia X on 29 June, with other carriers to follow.

The Xperia XA will cost $499 outright, while the Xperia X will sell through Sony for $899 outright. Sony has not yet announced pricing for the Xperia X Performance handset. Carriers will announce pricing shortly.

Sony is effectively the last of the "big" brand names to release its premium handsets for 2016 in Australia, excluding Apple who are most likely to release the iPhone 7 range sometime in September. The Xperia X's pricing puts it into firm contention against the likes of the HTC 10, LG G5, Huawei Mate 8 and Samsung Galaxy S7 smartphones.

The Xperia X range effectively retires the existing Xperia Z range of Android handsets, which Sony finished out with the Xperia Z5 Compact, Xperia Z5 and Xperia Z5 Premium devices, although Optus will continue to range the Z5 Premium for the time being.

Here are the key specifications for all three Xperia X models:

SmartphonesSony Xperia XASony Xperia XSony Xperia X Performance
Screen size5in5in5in
ProcessorMediaTek MT6755Snapdragon 650Snapdragon 820
Rear camera13MP23MP23MP
Front camera8MP13MP13MP
Display density293ppi440ppi440ppi

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