Sony Alpha ZV-E10 APS-C: Price, release date and 21 best features

Posted: 28 July 2021 5:32 pm
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Sony Alpha ZV-E10 C

Launching in August 2021, the Alpha ZV-E10 is Sony's interchangeable lens APS-C mirrorless camera that's targeting influencers and video bloggers.

Many businesses and workers have had to pivot hard during the ongoing dramas of COVID-19, and multimedia has become an invaluable tool. You can do it from home, and video content is a great way to sell your services or kick off a new career. So, it's the perfect time for Sony to deliver a camera focused on the millions looking to improve the quality of their multimedia footprint.

The Sony Alpha ZV-E10 is the next logical step for the company following the success of the ZV-1 digital camera. It looks to provide a customised feature-set that is video-first in design but then adds in the flexibility of being able to change the lens to whatever suits your needs.

"We have adopted many features that were so well-received in our ZV-1 camera, and then added even more scope to your creative vision, through a larger sensor and an interchangeable lens system. Whether your content is focused on stills, video, or a healthy mix of both, this camera could be the perfect step-up, or additional tool in your kit."

Head of Digital Imaging, ANZ, Jun Yoon

Let's take a closer look at what's on offer.

When is the Sony Alpha ZV-E10 release date in Australia?

It will release in August 2021. A specific date has not been confirmed, but given that it was announced on 28 July 2021, it's likely to be in the latter half of August.

Sony Alpha ZV-E10 1

How much is the Sony Alpha ZV-E10?

You can get the Alpha ZV-E10 body for an SRP of AUD$1,249, but for AUD$1,449, you can get the kit, which includes the body and the E PZ 16-50mm F3.5-5.6 OSS power zoom lens. The ZV-E10 comes in black or white variants.

Sony Alpha ZV-E10 2

What are the best features of the Sony Alpha ZV-E10?

As mentioned, the focus is very much on video use, even though the ZV-E10 packs a 24.2 megapixel, mirrorless APS-C Exmor CMOS sensor that can take some great stills. It also makes use of the BIONZ X image processing engine in that regard. But its video-specific features are what make it stand out. The highlights include the following:

  1. 2 megapixel, mirrorless APS-C Exmor CMOS sensor.
  2. Slow motion is shot at 1080p and 120 frames per second.
  3. 4K footage shot at 30 frames per second.
  4. XAVC S codec at 100Mbps for 4K recording.
  5. It's light and easy to manoeuvre at 343g.
  6. Vari-angle LCD screen allows you to see the shot easily whether behind or in front of the camera.
  7. Buttons on top of the camera allow for quick shifting from Still to Movie and to Slow or Quick Motion.
  8. Fast Hybrid and Real-time Eye autofocus help keep the camera glued on a subject's face.
  9. Active mode provides electronic image stabilisation for movies on the move.
  10. LED lighting also makes it clear when it is recording from either side of the camera.
  11. MI hot shoe on top can allow you to mount most external mics.
  12. Compatible with Sony's E-mount lens line-up.
  13. Prime lens connects to zoom lever to ensure 4K resolution maintained even when zoomed.
  14. 125 minutes of video shooting per battery charge (or 440 stills).
  15. Product Showcase Setting allows the camera to automatically identify when it needs to highlight the speaker's face or a product in front of them.
  16. Background Defocus setting can give you that great blurred background effect.
  17. Directional 3-capsule mic with lip sync of live modes – comes with wind shield.
  18. Can double as a webcam for live streaming via USB-C connection.
  19. Face Priority autoexposure algorithm keeps face lit regardless of environment and skin tone.
  20. Time-lapse interval shooting function.
  21. Compatible with Shooting Grip and Wireless Remote Commander peripherals.

Sony Alpha ZV-E10 3

If the Sony ZV-E10 sounds like it could be the perfect camera for you, why not see how it compares to other mirrorless cameras in the market.

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