Is Sonic the Hedgehog the inspiration for Puma’s next collection?

Posted: 29 March 2018 10:19 am

The speedy blue hedgehog raced his way into our living rooms, and now he might be racing into our wardrobes.

If you grew up playing Sonic the Hedgehog and still have a place in your heart for the character, this collection is about to make your day.

Teased in a video from the Sonic the Hedgehog YouTube channel, it looks like Sonic is joining forces with activewear and footwear brand Puma to create a collaboration that will have you sprinting to get it.

The video introduces a sneak peek at a line of shoes entitled Puma x Sega RS-0 Sonic, so we're feeling pretty confident we'll be seeing a design inspired by everyone's favourite racing hedgehog.

Featuring a pixellated shoe in Sonic's iconic colours, the video shows gameplay from the Sonic the Hedgehog game that will have you humming the music for the next few days.

According to Fashion Journal, Puma's director for brand & marketing Adam Petrick said, “We’re excited to be able to partner with such a fun and innovative brand with a longstanding history in popular culture. We are one with SEGA in always pushing the boundaries forward and are very proud of the fantastic result of this collaboration.”

It's been over 25 years since the original game was released, so it's exciting to get such a nostalgic nod to the past. According to the video, we'll be seeing the shoes drop in June 2018, so we've still got a few months to wait. In the meantime, check out the rest of the Puma lines at THE ICONIC, ASOS and City Beach, or direct from the Puma website. And, if you've got a sudden urge to go back and replay a bit of Sonic, you can grab yourself a copy of the game from OzGameShop.

Stay tuned to @finderstyle on Facebook, Twitter and Instagram for more information!

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