Online social media courses

Get a grip on the fundamentals of social media with a convenient online course.

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As social media continues to grow in popularity, so does its influence on the world.

You can learn all about social media through a dedicated short course or diploma. Or, as part of a more generalised marketing degree.

We explore your options in this guide to social media courses you can take online.

Where can I find online social media courses?

Data indicated here is updated regularly
Name Product Are accredited courses available? Are free courses offered? Payment methods
Training.com.au
Training.com.au - Social Media
Yes
No
Visa
Shortcourses.com.au
Shortcourses.com.au - Social Media
Yes
Yes
TafeCourses.com.au
TafeCourses.com.au - Social Media
Yes
No
Visa
MasterClass
MasterClass - Social Media
No
No
Visa, Mastercard, Discover, American Express
Udemy
Udemy - Social Media
Yes
Yes
Visa,Mastercard,Discover Card,American Express,PayPal
Edureka
Edureka - Social Media
No
No
Visa, MasterCard, Discover, American Express, PayPal
ExpertRating
ExpertRating - Social Media
Yes
Yes
Visa, MasterCard, PayPal, bank transfer, cheque
Future Learn
Future Learn - Social Media
Yes
No
Visa, American Express, PayPal
edX
edX - Social Media
Yes
Yes
Visa, Discover, American Express, PayPal
Get Course
Get Course - Social Media
Yes
No
bank transfer, Afterpay
Career FAQs
Career FAQs - Social Media
Yes
No
cash, government loan, direct
Coursera
Coursera - Social Media
Yes
Yes
Visa, MasterCard, Discover, American Express, PayPal, JCB
Courses for Success
Courses for Success - Social Media
No
No
Visa, MasterCard, bank transfer
Lynda.com
Lynda.com - Social Media
Yes
Yes
Visa, MasterCard, Discover, American Express, PayPal
Simplilearn
Simplilearn - Social Media
Yes
No
Visa, MasterCard, American Express, PayPal
Upskilled
Upskilled - Social Media
Yes
No
Visa, MasterCard, Zip
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What social media courses are available to study online?

Short Courses

Already working in social media? Perhaps you're looking for an introduction to the topic? A specialised short course could benefit you. We've listed a few of them below.

CourseInformationInstitution
Digital Marketing StrategyCourse length: Six weeks

Subjects covered: Digital marketing strategies, understanding the customer journey, unique selling points, content marketing, SEO, SEM, social media marketing, Facebook advertising and email marketing

Measuring Social Media ROICourse length: Self-paced

Subjects covered: Social media ROI, social media marketing and social media strategies

The Complete Digital Marketing Course - 12 Courses in 1Course length: 24 hours

Subjects covered: Market research, building a website

Social Media Management - The Complete 2019 Manager BootcampCourse length: Eight hours

Subjects covered: Benefits of social media, social media content, creating images and videos, creating blog posts and scheduling content

Digital Marketing Masterclass - 23 Courses in 1Course length: 33 hours

Subjects covered: Brand identity, websites, email marketing, copywriting, SEO, Youtube and video marketing, Facebook, Google, Twitter, Instagram, Pinterest, LinkedIn, Periscope, Quora and podcasting

Social Media Marketing - Content Marketing Masterclass 2020Course length: 20 hours

Subjects covered: Social media marketing, the buyer journey, SEO, social media platforms, building a content marketing plan, images, videos and blogs, email marketing, setting up a Youtube channel and vlogging

Social Media Marketing Agency: Digital Marketing and BusinessCourse length: 52 hours

Subjects covered: Facebook ads, advanced Instagram marketing, social media copywriting and building an agency

Digital Marketing Agency: Social Media Marketing BusinessCourse length: 93 hours

Subjects covered: Building an agency, budgeting, pricing your services, writing a business plan, building a website, securing clients, CRM and digital marketing

Powerful Social Media Marketing for BeginnersCourse length: 10 hours

Subjects covered: Social media platforms, branding, content creation, scheduling, project management, Facebook ads, social media marketing strategies and building a freelance business

SEO and Social Media Marketing Strategy to Reach 1,000,000 PeopleCourse length: 17 hours

Subjects covered: SEO, marketing strategies, social media marketing fundamentals, Youtube and Facebook live, writing headlines, how to go viral, marketing calendars, email marketing and e-commerce

The Legal Implications of Social Media in the WorkplaceCourse length: One hour

Subjects covered: Social media law, building social media policies and administrative case studies

Social Media Marketing Course - The Step by Step GuideCourse length: Two hours

Subjects covered: Introduction to social media marketing, targeting advertisements, finding your niche, building conversions, increasing traffic to your website and creating a brand identity

WIN at Starting a Social Media Management BusinessCourse length: Two hours

Subjects covered: Setting up your business, customers and competition, marketing, finding clients, blogging, SEO, content management, social media ads and monitoring social media

Become a Freelance Social Media Manager - Home BusinessCourse length: Four hours

Subjects covered: Creating a business plan, finding new clients, delivering services, client management and growing your freelance business

Run a Social Media Marketing Online BusinessCourse length: Six hours

Subjects covered: How to get clients, how to charge for your services, creating social media posts and setting up your business online

Certificates

If you're looking for something a little more involved than a short course, but not as time-consuming as a diploma, consider a certificate in social media.

CourseInformationInstitution
Certified Digital Marketing Professional (CDMP) CourseCourse length: Up to 12 months

Subjects covered: Foundations of digital marketing, website optimisation, content marketing, social media marketing and SEO

Social Media Marketing CertificationCourse length: Up to 12 months

Subjects covered: Developing a social media strategy, Facebook, Twitter, Tumblr, Pinterest, YouTube, LinkedIn, content marketing and SEO

Social Media Marketing - Complete Certificate CourseCourse length: Three hours

Subjects covered: Social media strategy, content marketing, Facebook, Twitter and creating a content plan

Diplomas

Completing a diploma in social media is one of the most common routes to working in the field. Plus, you can do it online in just one year.

CourseInformationInstitution
Diploma of Social Media MarketingCourse length: One to two years

Subjects covered: content marketing, social media marketing strategy, social media conversion, personal branding, marketing auditing, analysing market trends and the marketing mix

Bachelor's degrees

There aren't any bachelor's degrees exclusively dedicated to social media. However, plenty of general marketing and business degrees that include social media as part of the course. These include:

Course InformationInstitution
Bachelor of Applied Business (Marketing)Course length: Two to four years

Subjects covered: Digital marketing, entrepreneurship, social media marketing, international marketing, leadership and project management

Bachelor of Digital MediaCourse length: Three years

Subjects covered: Digital media, video production, communication, social media marketing, content and copywriting and digital technologies

  • University of South Australia
  • Central Queensland University
  • Deakin University
Bachelor of Media and CommunicationsCourse length: Three years

Subjects covered: Professional communication, media content creation, media studies, social media marketing, digital communities and networked selves

  • University of New England
  • Swinburne Online
  • University of Canberra
  • University of Southern Queensland
  • Edith Cowan University Western Australia
  • La Trobe University
  • Charles Sturt University
  • RMIT University
  • Western Sydney University

Who should take an online social media course?

A social media course is a great stepping stone to pursuing a career in digital marketing. In saying this, social media courses aren't just for students who have recently left high school. Many business owners and marketing professionals use these courses to advance their digital marketing skills.

Completing a social media course online lets new business owners to utilise social media for the benefit of their business without having to hire a full-time professional.

For professionals who are already working in the field, social media is constantly developing and regular courses can keep you up to date with the latest trends and technologies.

What topics may be covered in an online social media course?

Most social media courses cover the basics of social media marketing before honing in on specific topics. Here are a few subjects you can expect your course to cover:

  • Blogging
  • Content marketing
  • Social media marketing strategies
  • Building a personal brand
  • Email marketing
  • Organic growth in social media
  • Paid advertisements
  • Converting followers into customers
  • Utilising social media platforms including:
    • Facebook
    • Instagram
    • Twitter
    • Pinterest
    • Youtube
    • LinkedIn
    • Tumblr

How long does an online social media course take to complete?

An online social media course can last anywhere from two hours to four years.

Obtaining a diploma, which is one of the most common routes to get into this field of work, takes one to two years. The specific course length depends on whether you're studying full-time or part-time.

Bachelor's degree courses that cover social media can take three to four years.

What are the career opportunities after taking a social media course?

A qualification short course in social media can provide you with the following career opportunities:

  • Social media manager
  • Social media strategist
  • Social media consultant
  • Content marketing strategists
  • Social media coordinator
  • Digital marketing assistant
  • Communications assistant
  • Digital marketing manager
  • Content strategist

What equipment and software will I need?

Online social media courses don't demand much equipment. As a minimum you'll need:

  • Laptop or computer
  • Internet connection
  • Course textbooks
  • Google Docs or Microsoft Word
  • Video conferencing software such as Zoom

See the latest deals for online social media courses

Training.com.auTraining.com.au

Get certificates with free course guides and career advice

Apply to online courses like medical, first-aid, construction, business, psychology, marketing, English, manufacturing, bookkeeping, photography, human resource, interior design, floristry, beauty, graphic design, personal training, speech pathology, dental assistant, cyber security, social media, counselling, agriculture, education, naturopathy, hospitality, work health and safety and more. Associate degree, diploma, graduate certificate, graduate diploma, certificate IV, and short courses are available. T&Cs apply.

Last verified

Shortcourses.com.auShortcourses.com.au

Find the perfect course for you

Choose from 200+ short courses from Australia's leading online providers. Subjects include agriculture, business, English, education, dental assisting, medical, naturopathy, nutrition, interior design, floristry, digital marketing, graphic design, photography, personal training, beauty, child care, work health and safety, and more. T&Cs apply.

Last verified

MasterClassMasterClass

Online courses from $23.33 per month

Get 100+ online workshops and courses from $23.33 per month. Courses offered are photography, business, writing, cooking, sports, beauty philosophy, interior design, agriculture, social media, chess and more. T&Cs apply.

Last verified

Tafecourses.com.auTafecourses.com.au

Get the latest career advice and resources

Choose a course from Australia's best TAFEs, colleges and universities and get the latest advice and resources to help you advance in your career. Subjects include accounting, advertising, beauty therapy, dentistry, education, language, graphic design, hospitality, horticulture, interior design, allied medical, IT, photography, personal training, real estate, work health and safety, social media marketing and more. T&Cs apply.

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ExpertRatingExpertRating

Join programs and get online certification from $29.99

Get certification and enrol for online courses like Six Sigma, social media, marketing, business, human resource, medical receptionist, first aid, graphic design, interior design, photography, beauty therapy, personal training, short courses, and more. Sample price is for an online first aid course. T&Cs apply.

Last verified

UdemyUdemy

Social media courses from $19.99

Learn social media marketing and improve your skills. Sample price is from a course on starting a social media management side hustle. T&Cs apply.

Last verified

EdurekaEdureka

Get certification courses and master programs from $107

Browse master programs on courses like cloud computing, DevOps, BI and visualization, data science, software testing, programming, mobile development, databases, digital marketing, artificial intelligence, graduate diploma courses, short courses, and more. Sample price is for comprehensive java course certification. T&Cs apply.

Last verified

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