Online social media courses

Get a grip on the fundamentals of social media with a convenient online course.

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As social media continues to grow in popularity, so does its influence on the world.

You can learn all about social media through a dedicated short course or diploma. Or, as part of a more generalised marketing degree.

We explore your options in this guide to social media courses you can take online.

Where can I find online social media courses?

Name Product Are accredited courses available? Are free courses offered? Payment methods - Social Media
Visa - Social Media
Yes - Social Media
Udemy - Social Media
Visa,Mastercard,Discover Card,American Express,PayPal
Future Learn
Future Learn - Social Media
Visa, American Express, PayPal
edX - Social Media
Visa, Discover, American Express, PayPal
Get Course
Get Course - Social Media
bank transfer, Afterpay
Career FAQs
Career FAQs - Social Media
cash, government loan, direct
Coursera - Social Media
Visa, MasterCard, Discover, American Express, PayPal, JCB
Courses for Success
Courses for Success - Social Media
Visa, MasterCard, bank transfer - Social Media
Visa, MasterCard, Discover, American Express, PayPal
Simplilearn - Social Media
Visa, MasterCard, American Express, PayPal
Upskilled - Social Media
Visa, MasterCard, Zip

Compare up to 4 providers

What social media courses are available to study online?

Short Courses

Already working in social media? Perhaps you're looking for an introduction to the topic? A specialised short course could benefit you. We've listed a few of them below.

Digital Marketing StrategyCourse length: Six weeks

Subjects covered: Digital marketing strategies, understanding the customer journey, unique selling points, content marketing, SEO, SEM, social media marketing, Facebook advertising and email marketing

The Complete Digital Marketing Course - 12 Courses in 1Course length: 24 hours

Subjects covered: Market research, building a website

Social Media Management - The Complete 2019 Manager BootcampCourse length: Eight hours

Subjects covered: Benefits of social media, social media content, creating images and videos, creating blog posts and scheduling content

Digital Marketing Masterclass - 23 Courses in 1Course length: 33 hours

Subjects covered: Brand identity, websites, email marketing, copywriting, SEO, Youtube and video marketing, Facebook, Google, Twitter, Instagram, Pinterest, LinkedIn, Periscope, Quora and podcasting

Social Media Marketing - Content Marketing Masterclass 2021Course length: 20 hours

Subjects covered: Social media marketing, the buyer journey, SEO, social media platforms, building a content marketing plan, images, videos and blogs, email marketing, setting up a Youtube channel and vlogging

Social Media Marketing Agency: Digital Marketing and BusinessCourse length: 52 hours

Subjects covered: Facebook ads, advanced Instagram marketing, social media copywriting and building an agency

Digital Marketing Agency: Social Media Marketing BusinessCourse length: 93 hours

Subjects covered: Building an agency, budgeting, pricing your services, writing a business plan, building a website, securing clients, CRM and digital marketing

Powerful Social Media Marketing for BeginnersCourse length: 10 hours

Subjects covered: Social media platforms, branding, content creation, scheduling, project management, Facebook ads, social media marketing strategies and building a freelance business

SEO and Social Media Marketing Strategy to Reach 1,000,000 PeopleCourse length: 17 hours

Subjects covered: SEO, marketing strategies, social media marketing fundamentals, Youtube and Facebook live, writing headlines, how to go viral, marketing calendars, email marketing and e-commerce

The Legal Implications of Social Media in the WorkplaceCourse length: One hour

Subjects covered: Social media law, building social media policies and administrative case studies

Social Media Marketing Course - The Step by Step GuideCourse length: Two hours

Subjects covered: Introduction to social media marketing, targeting advertisements, finding your niche, building conversions, increasing traffic to your website and creating a brand identity

WIN at Starting a Social Media Management BusinessCourse length: Two hours

Subjects covered: Setting up your business, customers and competition, marketing, finding clients, blogging, SEO, content management, social media ads and monitoring social media

Become a Freelance Social Media Manager - Home BusinessCourse length: Four hours

Subjects covered: Creating a business plan, finding new clients, delivering services, client management and growing your freelance business

Run a Social Media Marketing Online BusinessCourse length: Six hours

Subjects covered: How to get clients, how to charge for your services, creating social media posts and setting up your business online


If you're looking for something a little more involved than a short course, but not as time-consuming as a diploma, consider a certificate in social media.

Certified Digital Marketing Professional (CDMP) CourseCourse length: Up to 12 months

Subjects covered: Foundations of digital marketing, website optimisation, content marketing, social media marketing and SEO

Social Media Marketing - Complete Certificate CourseCourse length: Three hours

Subjects covered: Social media strategy, content marketing, Facebook, Twitter and creating a content plan


Completing a diploma in social media is one of the most common routes to working in the field. Plus, you can do it online in just one year.

Diploma of Social Media MarketingCourse length: One to two years

Subjects covered: content marketing, social media marketing strategy, social media conversion, personal branding, marketing auditing, analysing market trends and the marketing mix

Bachelor's degrees

There aren't any bachelor's degrees exclusively dedicated to social media. However, plenty of general marketing and business degrees that include social media as part of the course. These include:

Course InformationInstitution
Bachelor of Applied Business (Marketing)Course length: Two to four years

Subjects covered: Digital marketing, entrepreneurship, social media marketing, international marketing, leadership and project management

Bachelor of Digital MediaCourse length: Three years

Subjects covered: Digital media, video production, communication, social media marketing, content and copywriting and digital technologies

  • University of South Australia
  • Central Queensland University
  • Deakin University
Bachelor of Media and CommunicationsCourse length: Three years

Subjects covered: Professional communication, media content creation, media studies, social media marketing, digital communities and networked selves

  • University of New England
  • Swinburne Online
  • University of Canberra
  • University of Southern Queensland
  • Edith Cowan University Western Australia
  • La Trobe University
  • Charles Sturt University
  • RMIT University
  • Western Sydney University

Who should take an online social media course?

A social media course is a great stepping stone to pursuing a career in digital marketing. In saying this, social media courses aren't just for students who have recently left high school. Many business owners and marketing professionals use these courses to advance their digital marketing skills.

Completing a social media course online lets new business owners to utilise social media for the benefit of their business without having to hire a full-time professional.

For professionals who are already working in the field, social media is constantly developing and regular courses can keep you up to date with the latest trends and technologies.

What topics may be covered in an online social media course?

Most social media courses cover the basics of social media marketing before honing in on specific topics. Here are a few subjects you can expect your course to cover:

  • Blogging
  • Content marketing
  • Social media marketing strategies
  • Building a personal brand
  • Email marketing
  • Organic growth in social media
  • Paid advertisements
  • Converting followers into customers
  • Utilising social media platforms including:
    • Facebook
    • Instagram
    • Twitter
    • Pinterest
    • Youtube
    • LinkedIn
    • Tumblr

How long does an online social media course take to complete?

An online social media course can last anywhere from two hours to four years.

Obtaining a diploma, which is one of the most common routes to get into this field of work, takes one to two years. The specific course length depends on whether you're studying full-time or part-time.

Bachelor's degree courses that cover social media can take three to four years.

What are the career opportunities after taking a social media course?

A qualification short course in social media can provide you with the following career opportunities:

  • Social media manager
  • Social media strategist
  • Social media consultant
  • Content marketing strategists
  • Social media coordinator
  • Digital marketing assistant
  • Communications assistant
  • Digital marketing manager
  • Content strategist

What equipment and software will I need?

Online social media courses don't demand much equipment. As a minimum you'll need:

  • Laptop or computer
  • Internet connection
  • Course textbooks
  • Google Docs or Microsoft Word
  • Video conferencing software such as Zoom

See the latest deals for online social media courses


Social media courses from $19.99

Learn social media marketing and improve your skills. Sample price is from a course on starting a social media management side hustle. T&Cs apply.

Earn degree courses online with FutureLearn

Available to courses like business management, nutrition, nursing, language, psychology, pharmacy, data science, social media and more. T&Cs apply.

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