Online social media courses
Get a grip on the fundamentals of social media with a convenient online course.
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As social media continues to grow in popularity, so does its influence on the world.
You can learn all about social media through a dedicated short course or diploma. Or, as part of a more generalised marketing degree.
We explore your options in this guide to social media courses you can take online.
Where can I find online social media courses?
Does your company belong in this list?
What social media courses are available to study online?
Already working in social media? Perhaps you're looking for an introduction to the topic? A specialised short course could benefit you. We've listed a few of them below.
|Digital Marketing Strategy||Course length: Six weeks|
Subjects covered: Digital marketing strategies, understanding the customer journey, unique selling points, content marketing, SEO, SEM, social media marketing, Facebook advertising and email marketing
|Measuring Social Media ROI||Course length: Self-paced|
Subjects covered: Social media ROI, social media marketing and social media strategies
|The Complete Digital Marketing Course - 12 Courses in 1||Course length: 24 hours|
Subjects covered: Market research, building a website
|Social Media Management - The Complete 2019 Manager Bootcamp||Course length: Eight hours|
Subjects covered: Benefits of social media, social media content, creating images and videos, creating blog posts and scheduling content
|Digital Marketing Masterclass - 23 Courses in 1||Course length: 33 hours|
Subjects covered: Brand identity, websites, email marketing, copywriting, SEO, Youtube and video marketing, Facebook, Google, Twitter, Instagram, Pinterest, LinkedIn, Periscope, Quora and podcasting
|Social Media Marketing - Content Marketing Masterclass 2020||Course length: 20 hours|
Subjects covered: Social media marketing, the buyer journey, SEO, social media platforms, building a content marketing plan, images, videos and blogs, email marketing, setting up a Youtube channel and vlogging
|Social Media Marketing Agency: Digital Marketing and Business||Course length: 52 hours|
Subjects covered: Facebook ads, advanced Instagram marketing, social media copywriting and building an agency
|Digital Marketing Agency: Social Media Marketing Business||Course length: 93 hours|
Subjects covered: Building an agency, budgeting, pricing your services, writing a business plan, building a website, securing clients, CRM and digital marketing
|Powerful Social Media Marketing for Beginners||Course length: 10 hours|
Subjects covered: Social media platforms, branding, content creation, scheduling, project management, Facebook ads, social media marketing strategies and building a freelance business
|SEO and Social Media Marketing Strategy to Reach 1,000,000 People||Course length: 17 hours|
Subjects covered: SEO, marketing strategies, social media marketing fundamentals, Youtube and Facebook live, writing headlines, how to go viral, marketing calendars, email marketing and e-commerce
|The Legal Implications of Social Media in the Workplace||Course length: One hour|
Subjects covered: Social media law, building social media policies and administrative case studies
|Social Media Marketing Course - The Step by Step Guide||Course length: Two hours|
Subjects covered: Introduction to social media marketing, targeting advertisements, finding your niche, building conversions, increasing traffic to your website and creating a brand identity
|WIN at Starting a Social Media Management Business||Course length: Two hours|
Subjects covered: Setting up your business, customers and competition, marketing, finding clients, blogging, SEO, content management, social media ads and monitoring social media
|Become a Freelance Social Media Manager - Home Business||Course length: Four hours|
Subjects covered: Creating a business plan, finding new clients, delivering services, client management and growing your freelance business
|Run a Social Media Marketing Online Business||Course length: Six hours|
Subjects covered: How to get clients, how to charge for your services, creating social media posts and setting up your business online
If you're looking for something a little more involved than a short course, but not as time-consuming as a diploma, consider a certificate in social media.
|Certified Digital Marketing Professional (CDMP) Course||Course length: Up to 12 months|
Subjects covered: Foundations of digital marketing, website optimisation, content marketing, social media marketing and SEO
|Social Media Marketing Certification||Course length: Up to 12 months|
Subjects covered: Developing a social media strategy, Facebook, Twitter, Tumblr, Pinterest, YouTube, LinkedIn, content marketing and SEO
|Social Media Marketing - Complete Certificate Course||Course length: Three hours|
Subjects covered: Social media strategy, content marketing, Facebook, Twitter and creating a content plan
Completing a diploma in social media is one of the most common routes to working in the field. Plus, you can do it online in just one year.
|Diploma of Social Media Marketing||Course length: One to two years|
Subjects covered: content marketing, social media marketing strategy, social media conversion, personal branding, marketing auditing, analysing market trends and the marketing mix
There aren't any bachelor's degrees exclusively dedicated to social media. However, plenty of general marketing and business degrees that include social media as part of the course. These include:
|Bachelor of Applied Business (Marketing)||Course length: Two to four years|
Subjects covered: Digital marketing, entrepreneurship, social media marketing, international marketing, leadership and project management
|Bachelor of Digital Media||Course length: Three years|
Subjects covered: Digital media, video production, communication, social media marketing, content and copywriting and digital technologies
|Bachelor of Media and Communications||Course length: Three years|
Subjects covered: Professional communication, media content creation, media studies, social media marketing, digital communities and networked selves
Who should take an online social media course?
A social media course is a great stepping stone to pursuing a career in digital marketing. In saying this, social media courses aren't just for students who have recently left high school. Many business owners and marketing professionals use these courses to advance their digital marketing skills.
Completing a social media course online lets new business owners to utilise social media for the benefit of their business without having to hire a full-time professional.
For professionals who are already working in the field, social media is constantly developing and regular courses can keep you up to date with the latest trends and technologies.
What topics may be covered in an online social media course?
Most social media courses cover the basics of social media marketing before honing in on specific topics. Here are a few subjects you can expect your course to cover:
- Content marketing
- Social media marketing strategies
- Building a personal brand
- Email marketing
- Organic growth in social media
- Paid advertisements
- Converting followers into customers
- Utilising social media platforms including:
How long does an online social media course take to complete?
An online social media course can last anywhere from two hours to four years.
Obtaining a diploma, which is one of the most common routes to get into this field of work, takes one to two years. The specific course length depends on whether you're studying full-time or part-time.
Bachelor's degree courses that cover social media can take three to four years.
What are the career opportunities after taking a social media course?
A qualification short course in social media can provide you with the following career opportunities:
- Social media manager
- Social media strategist
- Social media consultant
- Content marketing strategists
- Social media coordinator
- Digital marketing assistant
- Communications assistant
- Digital marketing manager
- Content strategist
What equipment and software will I need?
Online social media courses don't demand much equipment. As a minimum you'll need:
- Laptop or computer
- Internet connection
- Course textbooks
- Google Docs or Microsoft Word
- Video conferencing software such as Zoom
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