Sneakers 2021

This is your official guide to sneakers news, culture, where to shop, release dates and all the best deals.

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Everybody needs a great pair of kicks. Sneakers are not only a go-to shoe for comfort but they can also look really cool and add a serious statement to your outfit. Whether you're busy collecting as many pairs as possible or experimenting with new styles to add to your wardrobe, this is the guide you need.

Here at Finder, our sneakers hub can provide you with the latest sneakers news, a list of the best places to shop for new launches, a list of release dates, plus all the best coupon codes to use during your shoe shopping adventures. You're welcome!


Where to shop for newly released sneakers

Need to get your hands on the latest style from adidas Yeezy? Or maybe the new collection from Vans? Or... are you obsessing over the new Nike Air Force 1 colourway? For all the latest launches, you need to be shopping here. Check out which online retailers offer Afterpay, a wide range of brands and loads of convenient shipping options.

Of course, there are lots of other stores to buy sneakers from. You can check out our full list here. Happy shopping!


1. Nike

  • If you want to be the first to get your hands on a pair of Air Jordan 34s or a new colourway of the Air Max 97s, sign up to the Nike newsletter to see the latest drops first.
  • Don't feel like paying for shipping costs? No worries! Nike offers free delivery on orders over $200, which pretty much means all shoes will be shipped to your door for no charge.
  • Thanks to Nike's Customise feature, you can create your very own pair of kicks in any colourway you can think of! Nobody on the street will be wearing the same statement sneakers as you...

2. adidas

  • If you need a new pair of kicks but want to save on cash, rest assured. When you shop at adidas online, you can pay with Afterpay. Pay over four instalments, due every two weeks – wear now and pay later!
  • adidas offers free delivery on all orders over $100. So, since most pairs are over that amount anyway, this means that whichever pair you choose, you don't have to pay for shipping.
  • Need a pair of Yeezys? This is the official place to shop. If you want to get your hands on all the official launches, adidas should be your go-to place to check first.

3. JD Sports

  • Are you a sneaker-head? Then you need to be shopping at JD Sports. Not only can you find some of the biggest streetwear brands like Nike, adidas Originals and Vans, but you can also access all the limited-edition styles as soon as they drop.
  • You can grab a pair of kicks and get them sent straight to your door, free of charge. That's right, JD Sports offers free delivery on orders over $150 in a single transaction.
  • If you're short for cash but desperately need a new pair of Air Force 1s, check out JD Sports. You can shop now and pay later, thanks to Afterpay.

4. Culture Kings

  • Have you got too many sneaker styles on your shopping list? You're in luck, because Afterpay is available on all orders.
  • Culture Kings also offers free delivery on orders over $100.
  • If you want to be the first to know when a new sneaker drops, Culture Kings' 'Release' section is the place to look. Alternatively, you can also sign up to the newsletter and get exclusive offers and updates sent straight to your inbox.

5. THE ICONIC

  • Browse through THE ICONIC's Sneakerhub. Check out the wide variety of brands, sneaker styles and price points. From VEJA to Tommy Hilfiger, this online retailer has everything!
  • You can now virtually try-on shoes will VISUALISE - a feature within THE ICONIC app. Click here for a how-to-use.
  • Thank goodness for Afterpay! You can buy as many kicks as your heart desires and pay for them later.
  • Need a new pair of shoes fast? THE ICONIC has got you covered. There are loads of delivery options including today, tonight, tomorrow, within 2 business days and even Saturday premium. Score free shipping on orders over $50.
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Latest sneaker drops to obsess over

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Looking for more sneakers content? You've come to the right place:

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Release dates you need to know:

Keep in mind that most sneaker releases happen first in the US, meaning that the dates given aren't always for Australian retail. Generally, we see new sneaker styles appear in the Australian stores around a week or two after the US release date. But, this does vary among releases.

BrandStyle NameDate
Under ArmourProject Rock 3 (Red/Black-Gold)1 January
NikeKyrie 7 Rayguns1 January
NikeLebron James XVIII "Cereal"2 January
NikeAir Jordan 1 Mid SE (Blue/Black-White)5 January
NikeAir Jordan 1 Low (Red/Black-White)5 January
NikeAir Jordan 1 Mid Bred (Black/Red-White)5 January
NikeAir Force 1 Low 07 Craft6 January (US)
adidasNMD R1 Gaming pack7 January (US)
adidasOzweego Gaming pack7 January (US)
NikeLebron 18 "The Chosen 2"7 January (US)
NikeOFFLINE Stone Mauve7 January
NikeAir Force 1 High "Nordic"8 January (US)
NikeAir Force 1 Rayguns8 January
NikeAir Max 97 UNDEFEATED in White8 January
NikeAir Jordan 1 High OG "Black Toe Volt"8 January
NikeSB Dunk Low "Street Hawker"13 January (US)
NikeDunk High (Sail/Grey/Ivory)14 January (US)
NikeDunk High (White/White/Grey)14 January (US)
NikeDunk Low (Sail/Coast/University Gold)14 January (US)
NikeDunk Low "UNLV"14 January (US)
adidasHarden Volume 5 Futurenatural (Red)14 January
NikeAir Raid Raygun15 January
adidasNMD R1 Primeknit in Yellow21 January
NikeAir Jordan 4 Retro SE "Starfish"21 January
NikeFreak 2 "MVP"22 January (US)
NikeAir Jordan 1 Mid "Siren Red"22 January
NikeAir Jordan 1 Low "Siren Red"22 January
NikeAir More Uptempo Raygun22 January
NikeAir Jordan 4 Retro "Taupe Haze"28 January
NikeKobe 6 Protro Grinch29 January
NikeKobe VI Protro All Star29 January
NikeKybrid S2 "Chinese New Year"January
adidasA Bathing Ape x adidas SuperstarJanuary
adidasPharrell x adidas NMD Hu (Orange)January
adidasGalaxar Run Shoes1 February
adidasHarden Volume 5 Futurenatural (Black)1 February
NikeAMBUSH x Nike Dunk High (Fuchsia)4 February (US)
NikeDunk Low (Sail/Orange Pearl)11 February (US)
NikeDunk Low "Hyper Cobalt"11 February (US)
adidasHarden Volume 5 Futurenatural (Pink)13 February
adidasHarden Volume 5 Futurenatural (Orange)13 February
NikeAir Foamposite OneFebruary
NikeAir Max 90 "Valentine's Day"February
NikeDunk High "All-Star"February
adidasUltra Boost 2020 "Chinese New Year"February
adidasHarden Stepback 2 (Black)1 March
adidasPharrell x adidas NMD Hu (Pink)March
NikeKyrie 7 BloodlineEarly 2021
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Deals and coupon codes to save on sneakers:

THE ICONICTHE ICONIC

THE ICONIC

25% off selected items

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Deal ends

THE ICONICTHE ICONIC
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THE ICONIC

$20 off your first order

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Exclusive

Coupon code ends

Platypus ShoesPlatypus Shoes

Platypus Shoes

Up to 50% off Nike, Fila, Adidas, Vans and more

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adidas

Up to 50% off outlet

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THE ICONICTHE ICONIC

THE ICONIC

40% off Rock Your Kid and Rock Your Baby styles

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Deal ends

THE ICONICTHE ICONIC

THE ICONIC

30% off selected men's footwear

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Deal ends

JD SportsJD Sports

JD Sports

Up to 50% off select styles

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Deal ends

THE ICONICTHE ICONIC

THE ICONIC

40% off: The Designer Edit

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THE ICONICTHE ICONIC

THE ICONIC

30-50% off: Kidswear Sale

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Platypus ShoesPlatypus Shoes

Platypus Shoes

50% off selected styles

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Deal ends

NikeNike

Nike

FREE shipping

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NikeNike

Nike

Up to 30% off clearance sale

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THE ICONICTHE ICONIC

THE ICONIC

20% off Forever New styles

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Deal ends

THE ICONICTHE ICONIC

THE ICONIC

25% off running styles

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THE ICONICTHE ICONIC

THE ICONIC

25% off kids' toys and dress ups

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THE ICONICTHE ICONIC

THE ICONIC

30-day FREE returns

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THE ICONICTHE ICONIC

THE ICONIC

15% student discount

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adidasadidas

adidas

20% off with Creators Club

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adidasadidas

adidas

Up to 30% off kids' clothing and shoes

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adidasadidas

adidas

Up to 30% off men's shoes and clothing

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adidasadidas

adidas

Up to 30% off women's shoes and apparel

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VansVans

Vans

Up to 50% off sale

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Platypus ShoesPlatypus Shoes

Platypus Shoes

Up to 50% off selected styles

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Deal ends

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2 socks for $25

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Buy now, pay later with Afterpay

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Platypus Shoes

Sign up to receive news, updates and promotions

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Platypus Shoes

FREE express delivery on orders over $130

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VansVans

Vans

Win a skateboard valued at RRP $480

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JD SportsJD Sports

JD Sports

FREE delivery with $150+

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VansVans

Vans

FREE shipping on orders over $99: Afterpay

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NikeNike

Nike

FREE returns on all orders

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THE ICONICTHE ICONIC

THE ICONIC

FREE standard shipping on orders over $50

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THE ICONICTHE ICONIC

THE ICONIC

$20 voucher when you sign up

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adidasadidas

adidas

FREE shipping

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adidasadidas

adidas

Sign up for adidas emails for a 15% off promo code

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Popular THE ICONIC coupon codes

Last checked Code description Code
28 Dec 2020 $20 off your first order FIN****
23 Feb 2021 25% off selected items ********
10 Nov 2020 Up to 50% off Nike, Fila, Adidas, Vans and more ********
7 Oct 2020 Up to 50% off outlet ********
23 Feb 2021 40% off Rock Your Kid and Rock Your Baby styles ********
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