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Top performing sneaker investments for resale in 2022

Posted: 23 May 2022 1:51 pm

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If you're wanting to get into the sneaker resale industry, here's the playbook to making bank.

Back in 1984, Michael Jordan signed a contract with Nike for $250,000. Fast-forward 38 years and sneakers are now an $86 billion dollar industry and, according to Statista, $6 billion of that number is through sneaker resales.

It's projected that by 2030, sneaker reselling will become a $30 billion dollar market. Savvy shoppers are making an absolute killing through shopping shoes and reselling at a higher value. So where do you start and which sneakers have a good resale value in 2022?

Picture not describedThis article was created in partnership with eBay Australia. Shop, sell and invest in sneakers with eBay's sneaker hub and authenticity guarantee so you can rest assured you're buying the real deal.

Which brands have the highest resale rate?

Nike and Nike Jordans lead the pack as one of the most popular resell sneaker brands. You can also expect to make big bucks on brands including adidas, ASICS, Yeezy and New Balance.

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source: Fashion United

Which sneaker colours perform best at resale?

Colour popularity can sometimes depend on the certain style of shoe. For example, the Nike Dunks in red outsell any other colour, and the New Balance 550s in green/white are the most popular. However, if we're looking across the board, the most popular 3 colours for sneaker resale are black, white and red.

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source: Fashion United

Which sneakers have a good resale value in 2022?

Air Jordan 1 Low OG Golf UNC

  • Retail Price: US$140
  • Release Date: 4 March 2022

The Air Jordan 1 Low OG Gold UNC sneaker was released in the first week of March this year and has skyrocketed in popularity. Any white 2-tone sneaker tends to perform well on the resale market. As stated by Six Figures Sneakerhead, the expected resale price will rise to $260, meaning a profit of over $100.

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New Balance 550

  • Retail Price: $179.99
  • Release Date: Originally released in 1989

The vintage dad sneaker has become one of the biggest trending items on the sneaker market. So it comes as no surprise that the New Balance 550 sneaker is one of the most in-demand on the resale market.

The more popular sizes increase in resale value as they're harder to get your hands on with some white & green 550s valued at over $400+. The resale value of 550s differs depending on the colour, with the most desired being green, black and blue.

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adidas Yeezy Foam Runner Mist & Stone Sage

  • Retail Price: US$90
  • Release Date: 11 March 2022
  • Colourway: Mist & Stone Sage

While these are definitely an acquired taste, the adidas Yeezy Foam Runner in Mist & Stone Sage have become one of the most talked about trainers in the industry. These sneakers have seen a minimum 45% increase in resale value.

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Air Jordan 4 Thunder Red

  • Retail Price: US$190
  • Release Date: 15 January 2022
  • Colourway: Black/White/Red

Potentially one of the biggest sneaker releases of 2022, the Air Jordan 4 Thunder Red is going to be one of the biggest investment sneakers of the year. Some sizes are already seeing a price premium increase of 350%. As the launch had a large amount of stock, the resale value is only expected to increase as the availability of this shoe diminishes over time. According to YouTuber Actarus, this is one of the best Jordan sneakers to invest in at this time.

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Nike Dunk Low University Red

  • Retail Price: AUD$140
  • Release Date: July 2020 & September 2021 restock
  • Colourway: White/Red

The university red is one of the most desirable colourways. This shoe retailed for AUD$140 at its launch and restock, and can now be found for a resale price upwards of $900 in some sizes.

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Where to shop investment sneakers

eBay is the heart and home of reselling brand-new and pre-owned items. The online marketplace not only has it's very own sneaker hub but offers an authenticity guarantee across a range of niches, including sneakers – meaning you can shop with the reassurance that you're getting the real deal.

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