Sites like Wiggle | 13 online bike and sports stores Wiggle should be worried about

Whatever your sport, Wiggle offers a great price tag for your gear. If you’re looking for other options, we’ve rounded up 14 stores like Wiggle where you can buy affordable sportswear.

Wiggle is a one-stop shopping destination for triathletes that sells everything you need to run, swim and cycle to your best time. Its big downside is that it’s based in the UK, and so shipping and returns can be expensive and time consuming for Australians. But don't despair! If you’re looking for sports gear or new equipment, there are many other shopping sites to check out.

Chain Reaction

Chain Reaction

Chain Reaction sells a wide range of cycling and running equipment and merchandise, including all of the top brands.

  • Free shipping on orders over $99
  • 12-month return policy
  • Sales and discounts available across the website

Go to the Chain Reaction website


Ribbles Cycles

Ribbles specialises in all things cycling and places an emphasis on MTB, road and BMX bikes. If you’re in the market for new wheels, it also offers a build-a-bike feature that allows you to customise your new ride.

  • Free shipping on orders over $99
  • Build-a-bike allows you to make a custom bike to fit your size
  • Exclusive discounts and offers through its newsletter

View Ribbles Cycles coupon codes



Australian-based Pushys was founded to provide an easy shopping experience for new and seasoned cyclists. It sells a huge range of bikes, accessories and clothing.

  • Free shipping on orders over $100
  • Focus on customer service
  • Kids department for teaching the young-uns to ride



Focused on the serious cycler, ProBikeKit has a wide range of new bikes and accessories.

  • Free shipping on orders over $60
  • 30-day return policy
  • Discounts available with coupons and codes

Go to the ProBikeKit website


Rebel Sport

One of Australia’s largest multi-sports retailers, Rebel Sport sells a range of equipment for sports and gym and fitness. It also sells fan gear for those who prefer to cheer rather than play.

  • Multiple stores around Australia to let you try before you buy
  • Free shipping available on certain items
  • Fast delivery

Go to the Rebel Sport website

Lorna Jane

Lorna Jane

While Lorna Jane doesn’t sell sports equipment as such, it does sell a range of women’s fashionable sporting wear.

  • Rewards program to earn points and unlock savings
  • Fashionable sportswear
  • Stores around Australia to try before you buy

Go to the Lorna Jane website

Sweaty Betty

Sweaty Betty

British-based Sweaty Betty offers a range of stylish sports clothing for women.

  • Free shipping on orders above $250
  • Online community providing workout tips and nutritional advice
  • Ships from the UK

Go to the Sweaty Betty website



OnSport is an Australian multi-sport retailer that stocks everything from workout clothes to fan gear.

  • Free returns on orders over $75
  • Free shipping on orders over $75
  • Earn Velocity Frequent Flyer points on all orders

Go to the OnSport website

sporting house direct

Sporting House Direct

Melbourne-based Sporting House Direct is a multi-sports retailer that stocks a wide range of gear for many sports.

  • Free shipping on orders over $80
  • 30-day returns policy
  • Discounts available with coupons and codes

Go to the Sporting House Direct website


Ezi Sports

Like Wiggle, Ezi Sports is focused on the budding triathlete. It sells what you need to run, swim and cycle your way to your personal best.

  • Wide selection of top brands
  • Discounts available with coupons and codes
  • 14 day return period on all orders

Go to the Ezi Sports website


Reid Cycles

If you’re looking for a new bike, parts for your old one or the latest gear, you’re guaranteed to find it here.

  • Free shipping available on selected items
  • Discounts available with coupons and codes
  • Assembly may be required

Go to the Reid Cycles website



US-based Eastbay sells sporting equipment for a variety sports, with a distinctly American focus including basketball, running and swimming.

  • 30 day returns policy
  • Discounts available with coupons and codes
  • Wide selection of best international brands

Go to the Eastbay website


City Beach

City Beach is all about beach fashion and beach sports and has a dedicated active section for men’s and women’s workout gear and accessories.

  • Free shipping on orders over $75
  • 100-day return policy
  • Discounts with coupons and codes

Go to the CityBeach website

Which sites like Wiggle also sell bicycles?

In the market for a new bike? Then check out the following retailers:

  • Chain Reaction
  • Ribbles Bikes
  • Pushys
  • ProBikeKit
  • Reid Cycles
  • Rebel Sport

Which sites sell cycling gear and clothes like Wiggle?

If you’re looking exclusively for cycling gear and wear, you’ll find it here:

  • Chain Reaction
  • Ribbles Bikes
  • Pushys
  • ProBikeKit
  • Reid Cycles
  • Rebel Sport
  • Eastbay
  • Sporting House
  • OnSport
  • Lorna Jane
  • Sweaty Betty

Which sites deliver faster than Wiggle?

Wiggle orders typically arrive within 5–10 working days, which is pretty quick. If you need your items fast, retailers with stores in Australia include:

  • Pushys
  • Reid Cycles
  • Rebel Sport
  • OnSport
  • Chain Reaction

Which sites stock the top brands like Wiggle?

Wiggle has an enviable list of brands available across cycling, running and swimming, including world beaters like Asics, Nike, Shimano, Garmin and Gore. If you’re looking for the top brands elsewhere, then you’ll find them here:

  • Chain Reaction - Shimano, Nike
  • Ribbles Bikes - Garmin, Gore, Shimano, Nike
  • Pushys - Garmin, Shimano
  • ProBikeKit - Shimano, Nike
  • Rebel Sport - Asics, Nike
  • Eastbay - Asics, Nike
  • OnSport - Asics, Garmin, Nike

Which sites have a similar returns policy to Wiggle?

Wiggle accepts for up to 365 days after you have received your item which is difficult to beat, if you’re unsure about sizing or the fit of certain parts and are looking for a store with a good returns policy, then look into the retailers below:

  • Chain Reaction - 12 month return policy
  • City Beach - 100 day return policy
  • Eastbay - 30 day return policy
  • Sporting House Direct - 30 day return policy

The best deals from Wiggle and similar retailers

10% off accessories and protection

Get an extra 10% off on accessories and protection by using the code at Chain Reaction Cycles.

Show code & visit siteAU****

After the store tab opens, come back to copy the code

10% off clothing and footwear

Get an extra 10% off on clothing and footwear by using the code at Chain Reaction Cycles.

Show code & visit siteTE****

After the store tab opens, come back to copy the code

Save up to 50% on sale items

Get up to 50% on sale items at Rebel Sport.

Up to 45% Off in the mid season sale

Get up to 45% off at Lorna Jane.

Free shipping on orders over $150

Receive free shipping on orders over $150 at Lorna Jane.

Sign up to the Sweaty Betty newsletter for 10% off

Get 10% off plus exclusive offers, events and updates when you sign up to the newsletter at Sweaty Betty.

Receive Free shipping

Get free shipping on orders over $50 at Onsport

FREE shipping orders over $100

Shop online at Sporting House Direct and receive free shipping on your purchased items over $100.

$20 or less: clearance sale

Enjoy big savings on amazing deals all under $20. It's time to grab a bargain at Ezi Sports.

Free delivery on orders over $50

Get free delivery on orders over $50 at Reid Cycles

Choose your level and get offers

You can choose your level and receive offers at Eastbay

Free shipping on orders over $75

Receive free shipping on orders over $75 at Eastbay

Show code & visit siteIP****

After the store tab opens, come back to copy the code

Free gift with your purchase

Get a free gift with your purchase at City Beach.

Sale: Up to 70% off

Get the biggest sale of the year with City Beach

Stephanie Yip

Stephanie is a journalist, avid traveller and all-round bargain hunter. If there's an online coupon code, deal or cheap flight available, she'll know about it. And she'll let you know about it, too.

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